Daniela Rossi Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Fashion, Beauty, Home & Living Traditional Retail and E-commerceCurrently consulting for Oriens Consultinghttp://oriensconsulting.com/I provide extensive consultancy services to Brands, Designers and SMEs to enter the Middle East region, covering: Retail landscape study, Customer Profile Analysis, targeting Brand Portfolio, Assortment Mix and Business Models to line with target audience.I am known for an excellent ability to work with the purchasing teams to… Show more Fashion, Beauty, Home & Living Traditional Retail and E-commerceCurrently consulting for Oriens Consultinghttp://oriensconsulting.com/I provide extensive consultancy services to Brands, Designers and SMEs to enter the Middle East region, covering: Retail landscape study, Customer Profile Analysis, targeting Brand Portfolio, Assortment Mix and Business Models to line with target audience.I am known for an excellent ability to work with the purchasing teams to translate strategy into specific annual performance goals and objectives including KPIs, Financial Budget and Controls. I inspire and motivate with communication, strong interpersonal and influencing skills. Being commercially and financially astute with experience of managing budgets I bring significative value to the organisations. Key Deliverables ❃Scouted and Launched in Middle East hundreds of exclusive Brands and Designers and developed dozens of private labels within Women Fashion, Beauty and Home&Living working on their Brand Positioning, story to tell, pricing strategy, seasonal assortment, etc Show less

Dubai, United Arab Emirates

Multimedia Retail PlatformEngaged in an unrelenting pursuit to create a successful start-up with trendsetting performances in the development of Vendor Portfolios and Product Assortments. Reporting directly to the CEO, provided direction and inspired the team to ensure both the creation and commercialisation processes were synergised with focus on results from the very beginning through to the completion of the Multinational registration Key Deliverables ❃Responsible for… Show more Multimedia Retail PlatformEngaged in an unrelenting pursuit to create a successful start-up with trendsetting performances in the development of Vendor Portfolios and Product Assortments. Reporting directly to the CEO, provided direction and inspired the team to ensure both the creation and commercialisation processes were synergised with focus on results from the very beginning through to the completion of the Multinational registration Key Deliverables ❃Responsible for developing a competitive organisational pricing strategy to drive financial performance across all categories❃Demonstrated understanding of the customer perspective through business decisions that drove loyalty in varying customer segments❃Drew insight from internal and external resources to generate new ideas and opportunities for Merchandising, as well as other areas of the organization❃Built relationships (internally and externally) and identify new opportunities within the organisation and acted to effectively implement change to improve results❃Fostered a culture of collaboration across the organisation to support merchandising decisions, directives and initiatives. Examples include collaborating with:✩Marketing for the launch of the eCommerce and SM platforms working on structure, content and look&feel ✩COO and Operations Leadership to effectively execute promotions throughout the year to drive sales.✩Planning SVP on strategy to achieve key metrics✩Supply Chain to ensure product availability aligned with business needs, exit strategies were planned, and appropriate tradeoffs were managed❃Ensured all merchandising operations aligned with the defined category management principles, developed processes to implement Company standards to the local Business Units, coaching and training others to develop competencies Show less

Dubai, United Arab Emirates

Multimedia Retail PlatformSet up the structure and strategically drove the Buying and Merchandising Team across all product categories: Kitchen - Home - Beauty - Fashion - Jewelry - Electronics - Mother & Baby.Key Deliverables: ❃Maximised sales turnover and minimised costs in order to meet company’s gross profit target❃Established the MENA buying budget❃Developed and implemented buying strategies and liaised with all Stakeholders on the implementation and… Show more Multimedia Retail PlatformSet up the structure and strategically drove the Buying and Merchandising Team across all product categories: Kitchen - Home - Beauty - Fashion - Jewelry - Electronics - Mother & Baby.Key Deliverables: ❃Maximised sales turnover and minimised costs in order to meet company’s gross profit target❃Established the MENA buying budget❃Developed and implemented buying strategies and liaised with all Stakeholders on the implementation and contributed to overall business strategy and annual budget process❃Took ownership of the purchasing policy, guidelines and any associated documents and process (Vendor Agreements, Vendor QA Manual, purchasing tracking system, OTB)❃Was responsible for managing relationships and negotiating with key suppliers at a senior and strategic level and negotiated contract terms with key suppliers to ensure value for money, quality standards and delivery terms with technical and operational input from stakeholders❃Crafted negotiation strategies and close deals with optimal terms and forecasted price and market trends to identify changes of balance in buyer supplier power Show less

Dubai, United Arab Emirates

Home Décor Designed and Made in ItalyKey Deliverables:❃ Designed and launched autenticoliving.com from concept to realization (website and SM pages), collaborating with ITP and Interior and designed Emagazines and exhibiting at major local B2B and B2C shows❃Established and strengthened relationships with key suppliers to create an eclectic and unique collection exclusive to Autentico Living for the GCC region❃Introduced Autentico Living collections to retailers in… Show more Home Décor Designed and Made in ItalyKey Deliverables:❃ Designed and launched autenticoliving.com from concept to realization (website and SM pages), collaborating with ITP and Interior and designed Emagazines and exhibiting at major local B2B and B2C shows❃Established and strengthened relationships with key suppliers to create an eclectic and unique collection exclusive to Autentico Living for the GCC region❃Introduced Autentico Living collections to retailers in Dubai (from independent stores to Virgin Mega store in Dubai Mall and MOE)❃ Attended Index International Interior Design Exhibition as exhibitor establishing contacts throughout GCC region and India❃Cooperated with ITP and major magazines in the region to feature Autentico Living products through free editorial on: The National, Emirates Home, Inside Out, Esquire Middle East, Good Taste, Grazia, Arabesque Décor Show less

Milan, Italy

Position: Senior Consultant to CMO (Chief Merchandising Officer) during the start-up phase Fulfilled my own career and personal growth ambitions, while assisting clients transform their operations and refine their business strategy.Key Deliverables ❃ Supported QVC Top Management in setting up business in Italy❃ Implemented the Operational System (analysis and consultancy held at QVC Germany on behalf of QVC Italy Buying Team)❃ Trained the newly recruited… Show more Position: Senior Consultant to CMO (Chief Merchandising Officer) during the start-up phase Fulfilled my own career and personal growth ambitions, while assisting clients transform their operations and refine their business strategy.Key Deliverables ❃ Supported QVC Top Management in setting up business in Italy❃ Implemented the Operational System (analysis and consultancy held at QVC Germany on behalf of QVC Italy Buying Team)❃ Trained the newly recruited Buying Team❃ Established vendor relationships and defined initial portfolio for the on air launch❃ Worked with Legal Team to define New Vendor Agreements, QA instruction manual, PO templates Show less

London, United Kingdom

Position: Homefurnishings BuyerManaging a 18 millions GBP budget p.a.Key Deliverables❃Planning to review product performance and take action to manage inventory levels, takingresponsibility for return to vendor, customer returns and all areas that affect company net profit❃Broadcasting to review and develop new image concepts for shows❃Presenters to ensure they are fully briefed to assist the smooth operation of the shows❃Warehouse to ensure that… Show more Position: Homefurnishings BuyerManaging a 18 millions GBP budget p.a.Key Deliverables❃Planning to review product performance and take action to manage inventory levels, takingresponsibility for return to vendor, customer returns and all areas that affect company net profit❃Broadcasting to review and develop new image concepts for shows❃Presenters to ensure they are fully briefed to assist the smooth operation of the shows❃Warehouse to ensure that products are positioned for sale in a timely manner❃ QA Team to ensure products comply with Uk regulations, QVC packaging and QA requirements❃Interactive Team to implement brand shops on the Internet and to ensure that products are properly presented on the web Show less

Melbourne, Australia

Milan Area, Italy

Milan Area, Italy

Milan, Italy

Bachelor'S Degree Cum Laude, Chinese Language And Literature, 100/100 With Honors

Maturita' Classica