Oversee new item set up, media and content optimization across priority retailer.com sites for Kwikset, Pfister & National Hardware. Oversee Retail Media efforts managing spend for Amazon, Build.com, Home Depot.com & Lowes.com.• Grew team to 6 internal strategic thinkers and trained 3rd party media agencies to build integrated marketing communications plans with focus on digital content and eCommerce media (1 Digital Merchandising Manager, 3 Associate Content Managers, 1 Media Manager & 1 Assistant Media Manager.)• Built new internal team to proactively optimize branded content across priority e-comm channels to drive sales conversion• Manage $15M in yearly media spend via internal media team of 2 and 3rd party retail media partners to ensure media campaigns are delivering on aligned KPIs and business objectives• Leveraging understanding of content creation, ecommerce, retail merchandising, engagement analytics and digital paid media to optimize internal commercialization process• Deep understanding of digital landscape and the metrics that drive value in an eCommerce business. Provide competitive thought leadership and constant steward of business attending e-Commerce Summits and Retail Media events yearly.• Responsible for leveraging internal tools and consumer insights teams to craft digital marketing plans based on brand objectives. Experience onboarding 3rd party agencies for unique e-commerce business needs.• Responsible for working with cross functional teams to drive internal process and strategy improvement.• Experience and comfortability with mining data from media publisher dashboards, such as Meta, Retail Media Networks, and other syndicated and proprietary systems.

Oversee new item set up and content optimization on Amazon.com across all HHI brands (Kwikset, Pfister & National Hardware). Lead internal content and media teams to deliver against .com sales and business objectives. Oversee Retail Media efforts managing yearly spend for Amazon, Build.com, Home Depot.com & Lowes.com.• Lead a team of 4 internal strategic thinkers and 3rd party media agencies to build integrated marketing communications plans with focus on digital and eCommerce media (3 Associate Content Managers & 1 Media Manager.)• Built new internal team to proactively optimize branded content across priority e-comm channels to drive sales conversion• Onboarded and trained internal media team. Overseeing 3rd party retail media partners and internal team to complete media campaign optimizations to achieve ROAs benchmarks• Leveraging understanding of content creation, ecommerce, retail merchandising, engagement analytics and digital paid media to optimize internal commercialization process• Deep understanding of digital landscape and the metrics that drive value in an eCommerce business. • Responsible for leveraging internal tools and consumer insights teams to craft digital marketing plans based on brand objectives. • Responsible for working with cross functional teams to drive internal process and strategy improvement.

Oversee new launches and commercialization of Pfister products across priority online and in-store retailers including Amazon.com, Wayfair.com, Lowes.com, Home Depot.com, Build.com and Menards• In collaboration with sales, build and deploy strategic channel and brand activation strategies driving incremental sales and brand awareness/adoption• Commercialize nationwide new product launches, including development of online and in-store launch materials, creating pre-launch communications to both internal and external customers, updating web assets and creating ad support plans• Develop and execute media strategies for Amazon (AMS/AMG), Home Depot Retail Media+ & Wayfair Sponsored Products• Manage Rating & Review submissions via BazaarVoice for new product launches• Utilize performance metrics and analytics to gauge program effectiveness and optimize programs to improve future results• Leverage Consumer Insights team to identify key marketing strategies to drive shoppers to convert and reach them during their path to purchase• Work with Finance and Sales on P&L analysis, as well as analyzing pricing and programming within channel to maximize performance and profitability

• Hire, recruit, train and day to day oversight of Client Service and Digital Strategy departments both local and remote• Oversee execution projects leading a team of 3 Digital Strategists and 5 Account Executives ensuring flawless execution and campaign success• Develop and implement cohesive marketing plans aligned to client business objectives• Integral in setting current and long-term goals for internal teams in addition to process development• Design and review digital media and marketing department campaign budgets• Monitor and review all marketing campaigns providing strategic direction• Prioritize marketing projects and allocate resources accordingly• Define, develop and continuously refine strategic plans across digital media with experience overseeing YouTube, Google 360 (Display, Native & Video), Facebook, Instagram, Snapchat and Pinterest.• Oversee development of new innovations and create sales collateral as well as train team from execution perspective• Develop go-to-market strategies across multiple channels (Grocery/Retail, Mass Market, Film & E-commerce/D2C)• Recruit, coach and manage performance and career development of direct reports• Capabilities, case study, sales collateral and new innovation sales material development responsibilities as well as new business pitching with priority new business accounts

• Developed and oversaw strategic digital media & e-commerce plans for clients across Food, Personal Care, Film/Entertainment, Furniture & Pet Care brands• Experience developing plans across display, native and social advertising channels for top brands including Nestle, Quest Nutrition, BIC & Coca Cola• Responsible for working with internal teams and outside agencies for holistic brand planning• Led development of key proposals closing $1.7MM in business• Analyzed digital media performance to provide brands and agencies with strategic, actionable insights• Developed compelling sales tools including Vertical Specific Capabilities Presentations, Sell Sheets,Case Studies & Marketing Collateral• Thought Leader keeping up to date on digital industry benchmarks & trends

• Developed and executed world-class integrated and collaborative shopper marketing plans for various retailers and brands across Personal Care & Foods.• Managed over $12M in retail shopper marketing budget across Foods, Personal Care and Refreshments Supermarkets West division• Developed strong relationships with key retailer marketing contacts as well as Unilever sales teams to deliver against brand/portfolio objectives• Managed shopper marketing agency staff to ensure timely execution of over 100 creative campaignsincluding digital, social media, targeted radio & print (POP/POS Material)• Responsible for annual planning, writing agency briefs, customer presentations, overall agency guidance, creative reviews and program evaluation• Lead multicultural internal brand review for shopper marketing division presenting yearly plans to key brand stakeholders to support incremental spend• Completed Unilever’s Marketing Foundations leadership training which incorporates MBA marketingthemes along with Unilever best in class brand building principals (3 weeks)

• Plan and execute Unilever multicultural shopper marketing campaigns across various customers including Unified Grocer, Bashas/Food City, Supervalu, Safeway and Kroger/Food4Less• Oversee internal team and outside vendors to execute custom campaigns designed to drive sales and increase brand awareness • Launched innovative Hispanic shopper marketing campaign at Northgate Gonzalez Markets resulting in incremental sales and a feature in Shopper Marketing Magazine

• Develop and implement marketing projects including brand positioning, digital marketing (website optimization including SEO), social media management, and tradeshow/event planning• Oversee internal team and outside vendors to execute marketing plans• Manage and execute marketing materials, brochures, case studies, press releases and sales collateral • Assist in the development and execution of sales process workflows, proposals, RFPs and sales presentations

• Manage client relations and executions of custom field marketing campaigns for CPG accounts• Manage over 20 client contacts throughout the U.S. equaling over $750,000 in revenue• Develop and execute experiential campaigns for major brands such as Unilever & SC Johnson• Responsible for growing revenue through executing RFP responses, proposals and building custom concepts• Specialize in Hispanic focused marketing campaigns• Experience executing in major retailers such as Supervalu, Kroger and Stop & Shop• Recipient of 2011 Event Marketer silver medal for Best Multicultural Event Campaign

• Managed the operations for general market & Hispanic event marketing campaigns for major clients such as Unilever, Procter & Gamble and Stop & Shop • Maintained 98%+ on date execution rate for major market retail store events• Managed field staff to ensure event deliverable and client expectations are met• Oversaw and tracked budget expenses for all assigned clients to ensure cost savings and program ROI• Compiled & analyzed event data for client recaps and program presentations• Developed & conducted training presentations for internal and external staff• Assisted in budget development and client decks for new programs/RFP request

• Managed multiple recruiting programs for clients such as PUMA, Time Warner Cable, Sharp and Canon• Analyzed and generated weekly staffing trend reports for company planning and forecasting• Partnered with business and HR leadership to identify talent needs, workforce planning strategies, business forecasting and search assignments• Managed field and in house recruiting team of up to 8 recruiters• Created multiple training programs for recruiting, field and corporate new hires

• Assisted various department heads execute broadcast and new media campaigns• Performed quality control audits on radio stations nationwide• Assisted Administrative Assistant in compiling media packages and brochures for major clients• Assisted in the distribution of public service announcements and marketing campaigns