Daniela Ruiz Email & Phone Number

Buenos Aires Province, Argentina

- Definition of marketing strategies for Nestlé, Ferrara, and L'Oréal for Caribbean countries (Bahamas, Belize, Aruba, Puerto Rico, Curaçao, St. Maarten). - Strategy focused on increasing brand awareness in the Caribbean and boosting volume at POS. - Annual budget management. - P&L management for each Brand. - Analyze consumer trends in each market for each brand to identify opportunities.- Monitor promotions in each market to ensure the correct execution of the plan together with the commercial team.- Execution of Brand Experiences

Buenos Aires Province, Argentina

- Management of local and global IMC campaigns by participating in creative ideas. - Brief and manage agencies in other to align, plan and execute campaigns. - Create the influencers strategy for social media and PR. - Monitoring of brand performance across all channels to detect opportunities.- Planning and execution all the brand experiences.- Monitoring brand innovation projects from design to market launch.- Monthly monitoring of the brand's budget. - Development of the execution material for POCs working with Trade Marketing.

Buenos Aires, Argentina

-Manage merchandising planning and strategy processes for AB inBev brands in Argentina (Quilmes/Brahma/Stella Artois/Corona/ Budweiser/ Patagonia/ Andes Origen)- Negotiated the first licensing deal in Argentina for Corona's summer 2022 clothing line with Underwave generating a GMV 130K USD.- Consumer data analysis for brands to understand what consumers want- Management of the annual Budget-Develop analysis needed to build merchandising strategy for brand plans, product category plans and price point plans.- Create assortments that enable revenue and profitability targets.- Track purchase orders and organize merchandising buying plans.

Quilmes

- Implementation of improvements in the divestment process- Implementation of Merchandising process - Creation of a new supplier database 3500 suppliers - Managament KPIs for the area (saving/ WAPT/ budget)- Monitoring service level for suppliers and internal clients, improving 15 points in 2020- Support in synergies with the regional team

Quilmes, Argentina

- Follow up the purchases for the projects of the zone (AR/CH/UY/BO/PY) securing the start up of the project- KPIs analysis (Saving, Zbb, Budget) - Development new supplier (150 new suppliers in a year) - Development new strategies of negotiation and sourcing

Caracas, Venezuela

- Development new suppliers- Coordinate International shipments- Warehouse review and coordination.- Customer services for the clients

Caracas- Venezuela

- Prepare and analyze monthly reports of compliance- Control and follow-up Due Diligence process for customers and suppliers. (Third Party Intermediary).- Analyze and support compliance E-learnings.- Support in the implementation of controls related to the Privacyand Data Protection policy.

Bachelor Of Commerce, Digital Ecommerce

Licenciada, International Business/Trade/Commerce

Bachiller En Ciencias