Como parte del equipo de producto digital "Rewell" , soy la responsable de traer la voz del usuario a los stakeholders para dirigir el producto hacia un camino estratégico. Entre mis principales logros al momento destacan:- La definición desde cero del programa de Voice of Customer(VoC) para recolectar data de los usuarios a través de diferentes fuentes para poder detectar los principales puntos de dolor y oportunidades de mejora dentro del journey.- La definición, implementación y… Show more Como parte del equipo de producto digital "Rewell" , soy la responsable de traer la voz del usuario a los stakeholders para dirigir el producto hacia un camino estratégico. Entre mis principales logros al momento destacan:- La definición desde cero del programa de Voice of Customer(VoC) para recolectar data de los usuarios a través de diferentes fuentes para poder detectar los principales puntos de dolor y oportunidades de mejora dentro del journey.- La definición, implementación y automatización de CX metrics a lo largo del journey.- El rediseño de la plataforma logrando en promedio en las diferentes etapas del flujo 4.5/5 de CSAT , 6.5/7 de CES y NPS positivo. - La identificación de nuestros early adopters para construir los primeros buyer personas como representación de nuestro target a través de investigación cualitativa y cuantitativa. Esto permitió mejorar la propuesta de valor del producto y también como input para la mejora de las comunicaciones de marketing.- El diseño del flujo de notificaciones al usuario.- El diseño del flujo conversacional del chatbot del Contact Center acorde a las dudas más consultadas para bajar la carga del equipo de atención al cliente.-El diseño de flujos de mails transaccionales. Show less

I spearheaded end-to-end research initiatives focused on understanding consumer behavior while leading interdisciplinary digital consulting projects. By employing diverse methodologies like archetypes, Customer Journey Maps, and Service Blueprints, I ensured projects were grounded in deep insights tailored to meet client objectives. Additionally, I conducted trend analyses and benchmarks to drive proposals for innovation, evolution, and optimization of services and products.I… Show more I spearheaded end-to-end research initiatives focused on understanding consumer behavior while leading interdisciplinary digital consulting projects. By employing diverse methodologies like archetypes, Customer Journey Maps, and Service Blueprints, I ensured projects were grounded in deep insights tailored to meet client objectives. Additionally, I conducted trend analyses and benchmarks to drive proposals for innovation, evolution, and optimization of services and products.I specialized in translating research insights into actionable strategies that resonated with target audiences, enhancing overall business performance. Furthermore, I provided invaluable support to companies navigating internal changes by designing processes and metrics crucial for effective Digital Transformation strategies.I have had the opportunity to lead UX and Digital Transformation projects for clients such as: Mobil Lubricantes, San Fernando, Entel, Abbott Laboratories, Banco de Crédito del Perú(BCP),Universidad Peruana de Ciencias Aplicadas(UPC), Seguros Rimac, OSINFOR, SENACE, among other companies. Show less

As a digital marketing professional, I spearheaded communication strategies for PHILIPS and AOC brands in Chile, tailoring approaches from Taiwan and Europe. I conducted consumer behavior research to develop journey maps for each product line(tvs, monitors and headphone), guiding digital communication strategies and supporting sales initiatives. Additionally, I managed brand image on major retailers like Falabella and Cencosud, executed physical and virtual product launches, monitored KPIs, led… Show more As a digital marketing professional, I spearheaded communication strategies for PHILIPS and AOC brands in Chile, tailoring approaches from Taiwan and Europe. I conducted consumer behavior research to develop journey maps for each product line(tvs, monitors and headphone), guiding digital communication strategies and supporting sales initiatives. Additionally, I managed brand image on major retailers like Falabella and Cencosud, executed physical and virtual product launches, monitored KPIs, led brand activations, and managed influencer partnerships. My role also involved maintaining communication with Logistics and Sales to prevent stockouts, conducting market research for pricing strategies, and overseeing digital marketing agencies. Show less

-Provided constant feedback to the CEO about the progress of the activities assigned to each of the operational sections of the Marketing Area; ensuring the fulfillment of the activities in determined terms and conditions.-Coordinated with providers the external advertising material for distribution, production and POP for all the 25 stores nationwide.-Coordinated with store managers and visual staff the placement and removal of outdoor advertising material on the stipulated dates.-… Show more -Provided constant feedback to the CEO about the progress of the activities assigned to each of the operational sections of the Marketing Area; ensuring the fulfillment of the activities in determined terms and conditions.-Coordinated with providers the external advertising material for distribution, production and POP for all the 25 stores nationwide.-Coordinated with store managers and visual staff the placement and removal of outdoor advertising material on the stipulated dates.- Consolidated information of textile products for general manager subsequent review.-Managed and executed photo sessions ensuring each catalogue quality base on the textile products displayed on it.-Organized and executed events and BLT activations. -Responsible of leading the objectives design and strategies for marketing digital plan. -Coordination and supervision of digital marketing agency.-Control and management reports through KPIS's.-Active participation in the development of the marketing and creative plans.-Budget management. Show less

Member of the creative and strategic marketing team responsible for planning and organizing of weekly events (Thursday, Friday, and Saturday) along with other headlining annual events (local and international artists, themed parties) in order to obtain new clients and keep them coming back on a regular basis. Assisted in the execution of the pre operational and operational planning.

Responsible for the planning and execution of the annual marketing plan, including promotional activities for B2C channel, pricing strategies, selecting line of products according to market niches, negociation and payments to providers, hired and monitored sales teams at points of sales (APV), organized the training for employees and clients, organized activities and events, look for new business opportunities and more.