Offering advice and training on SEO/ SEM, CRO, social media, PPC, marketing strategy, technical matters, hands-on guidance and project-related advisory services.

In my position as ‘Head of Digital Marketing’ I led ICON’s Digital Marketing Unit in which I had several employees reporting directly to me. My duties included:• Managing and measuring the team’s output, ensuring a constant increase in the level of internal skills and abilities• Leading all digital marketing projects for ICON’s clients, making sure that clients get clear return on investment• Executing campaigns for ICON’s larger clients and reporting achievements directly to them, whether in Malta or abroad. Specific fields of operation include (i) planning and goal-setting, (ii) web and social media audits, (iii) SEO/ SEM campaigns, (iv) PPC, (v) conversion rate optimization, (vi) social media and (vii) email marketing• Mentoring internal team members and clients on topics related to digital marketing, including Analytics, SEO and PPC• Participating in ICON’s management team to provide recommendations of a strategic nature to foster efficiency and revenue growth• Assisting ICON’s business development team with proposals and pitches in digital marketing

Working on a client project with the team at Saatchi & Saatchi as part of my MSc Advanced Marketing Management, to develop the re-branding and the marketing strategy of a sports nutrition product. The project involved:• Researching the UK market, including both desk and primary research• Developing the product positioning• Discussing the creative• Planning a marketing strategy• Identifying British online influencers• Offering advice on the launch campaigns

News reporting and broadcasting