Passionate about creating strategies that help building memorable brand experiences. I have more than 8 years of professional experience at marketing area, closely following the customers journey and creating strategies that add value for them.Spanish native (originally from Colombia) and fluent in Portuguese and English. I lived in the USA for a year where I learned and improve my English. I structured the marketing area and successfully led the rebranding process of a payment methods fintech with more than 15 years in the market. Together we build its brand identity and positioning.I am passionate about understanding customer behavior, looking at every detail of their purchase process and proposing strategies that help to create memorable moments with brands. I love listening, exchanging information with other areas and building these strategies together, because at the end, the positive result comes from mixing and connecting all the pieces.