Daniela Inácio Email & Phone Number

Lisbon, Pt

Lisboa, Lisboa, Portugal

DIGITAL CONSULTANCYDevelopment and implementation of digital strategies for new and current clients.• Analysis of the current digital ecosystem and respective conversion funnel;• Definition of the media strategy (identification of all channels capable of achieving the identified goals) based on the implementation of a KPI Map;• Implementation and management of campaigns on different digital platforms - Google Ads, Facebook, LinkedIn, Twitter, Pinterest, Tik Tok, real time bidding platforms, and others;• Data analysis and results optimization through: Google Analytics, different advertising platforms and also external partner platforms;• Reporting.TEAM LEADING• Allocating workloads to individual team members based on their ability;• Implementing new initiatives and making sure all the team understand them;• Giving accurate information of paid media environment in order improve the knowledge and performance of each team member;• Making sure all tasks given to team are done on time and to the required standard;• Ensuring a clean, safe and friendly working environment for all team members;• Ensuring that there is a certain level is slack in the system to cover busy periods;• Establishing team goals as a reflection of the company's objectives;• Providing information to partners on key issues.

• Digital Media Strategy;• Digital Media Planning & Media Buyer;• Management of all SEM advertising campaigns;• Management of affiliation process;• Reporting Analyst;• Client Management.

• Developing Fashion & Travel E-Commerce business and improve services according to revenue objectives;• Coordinating a Fashion & Travel E-Commerce team;• Management of own media channels (website, database for newsletter and sms) and Paid media channels (display ads, paid search, native ads, social networks and affiliates);• Responsible for consumer behavior analysis on digital environment.

•Digital Campaign Manager - Search Advertising - Display Advertising - Video Advertising - Social Media Advertising•Reporting Analyst•Platforms Skills- Google AdWords- Bing Advertising- SAPO- Facebook- Doubleclick- Omniture- Marin Software- Sales Force (buddy media, social.com)

Lisboa E Região, Portugal

•Responsible for assisting costumer with the selection of the products•Delivered first class customer service•Ensuring the smooth running of the store as a value team, maintaining and arranging the princing and merchandising procedure•Trained and supervised new and less experienced employees when required

Lisboa E Região, Portugal

•Website Management•Digital Content Management•Digital Advertising

•Media Relations Services - Internal communication and Outsourcing Clients- Encourage contact with media- Press Releases- Clipping- Reporting

Lisboa E Região, Portugal

•Digital Campaign Manager - Google Adwords Apprentice•Digital Content Management•Digital Campaigns Reporting•Zoho CRM Apprentice

Post-Graduate, Communication Strategies And Media Relations

Licenciatura, Ciências Da Comunicação