Daniel Ashcroft Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Stockport, United Kingdom

I was responsible for a number of clients for KMP, including:- Carrier Luxury Travel- Manchester Airport group (Manchester, East Midlands, Stansted and Bournemouth airports)- NUS- Neville Johnson- Johnsons the Cleaners- ConnectIn EventsFor all these clients I was responsible for handle financial reports and presenting them to the directors, developing and presenting pitches to potential clients, handling the day to day client requests, provide analytic reports both internally and for clients and developing strategies and future concepts.Key Clients:Carrier Luxury TravelCarrier cames to us wanting to develop a new website and create a digital strategy suitable for a world leader in the luxury travel sector. Myself and my team performed full user profiles and UX analysis to design and develop a responsive website to fulfill Carrier's requirements.The first phase of the new website saw the number of unique visitors hugely increase and the conversion rate increase dramatically. This resulted in a 86% increase in online business compared to the year before.The outstanding figures and unique design helped us win the award for "Best Travel Website" at the 2014 Travel Marketing AwardsManchester Airport Group (M.A.G.)I was responsible for handling all digital related activity for 3 for the 4 airports belonging to the Airport group. I provided consultancy and managed the developments to the websites and strategy for online campaigns.Neville JohnsonNeville Johnson came to us requiring the development of a responsive website. NJ provided the designs for the site and so we handled the HTML and the back end build. We performed full UX analysis on all designs and because SEO was a key aspect of the project, all the latest methods and techniques were apply in order to create the most optimised website we could.

Handled the digital marketing strategy for KMP Digitata with the aim of increasing the brand awareness. Key focus points were the following industries:- Airports and Aeronautical- Travel & Luxury Travel- Engineering & Construction- Professional Services (Legal)This was done through content creation the KMP blog and guest posts on a number of industry specific article sites.During this time I managed the social media aspect of the UK launch of the Nissan Juke. In the role I communicated with fan and performed sentiment and engagement analysis in order to identify key influencers and worked closely with Nissan to offer factory tours and test drives.

I was in charge of handling the SEO requirements for a number of clients. For one particular client I managed their SEO and PPC.This involved on page analysis of their current content and then a review and rewrite of all their content as part of a new website launch. Moving forward from the launch I created regualr content rich articles and managed their £12,000 PPC campaign that focused on Personal Injury and divorce keywords

Attending event fairs and schools to speak to potential volunteers

Ba, Strategic Corporate Communications, Marketing & Pr, Starting A New Buisness, International Business

Activities and Societies: Hull University Football Team

A-Level, Physics, Chemistry & Maths

Gcse