o Created and implemented Sports Marketing Plan for Universityo Created and led Promotional and Advertising Plans to increase fan base and enhance Department brando Developed social media marketing strategy and policieso Developed initiatives to strengthen brand in New York City – grassroots and digitalo Coordinated and led Office of Sports Marketing internship program and spirit group coacheso Created and managed sports marketing operating budget and ticket revenue forecasto Set attendance and revenue records - growth is significantly outpacing competitors

o Introduced Inside Sales Plan to increase customer retention, up-sell current ticket holders and increase number of new customerso Manage database marketing efforts for Office of Sports Marketingo Devised and implemented game day experience efforts for home football, men’s basketball and women’s basketball games o Helped manage and design Department’s official website - www.gocolumbialions.como Manage outbound email campaigns

o Created and implemented Sports Marketing Plan for Women’s Basketball (237% increase in ticket revenue from Fiscal Years 2007-2010)o Assisted the implementation and management of Corporate Sponsorship Programo Created Columbia Women’s Basketball NCAA Grant Proposal for Fiscal Years 2009-2011 (Received $50,000 grant for Fiscal Year 2009 – awarded program’s largest grant to an institution; Received $25,000 grant for Fiscal Year 2011)o Supervised in-event entertainment production for home football, men’s basketball and women’s basketball gameso Given NCAA Pack the House Night Challenge Award in Fiscal Year 2008 and 2009 for implementing the best Women’s Basketball promotion in the Ivy League

o Coordinated and managed all promotional and entertainment at football and men’s basketball and women’s basketball. o Created and implemented Grassroots Marketing Plan designed to increase spectator attendance at ticketed athletics events.