Daniela Valverde Email and Phone Number
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I have been focusing my career on influencing the definition of a positive agenda around business issues and increasing corporate and brand reputation.As a seasoned Global Communications Director based in Atlanta, GA, I have led the delivery of all aspects of the company's sustainability communications. My leadership was also evident in my previous role at The Coca-Cola Company, where I strategically planned Corporate Communications, including Internal Communication, Digital and Brand PR for six countries in LATAM.I have a degree in public relations, a postgraduate degree in marketing, and a degree in clinical psychoanalysis and culture. I also have the International Change Management Certification from Prosci.I have over 20 years of experience in Corporate Relations. In my professional career, I have worked in large companies, including HEINEKEN, and global PR agencies, where I led contingency plans and crisis management to anticipate solutions. I also enhanced the business's reputation through the design and implementation of ESG, Diversity, and inclusion communication plans and Internal Engagement initiatives.Specialties: Sustainability Communications, Crisis Management, Internal and External Communication, Public Relations, Influencers and Press relations
The Coca-Cola Company
View- Website:
- coca-colacompany.com
- Employees:
- 60098
-
The Coca-Cola CompanyAtlanta, Ga, Us -
Global Sustainability Communications DirectorThe Coca-Cola Company Jan 2024 - PresentAtlanta, Ga, Us -
Global Sr. Sustainability Communications ManagerThe Coca-Cola Company Oct 2023 - Jan 2024Atlanta, Ga, UsResponsible for helping deliver all aspects of the company’s sustainability communications, including contributing to the annual sustainability report, investor events, corporate sustainability rankings and compliance with global regulatory requirements. The position includes proactive communications around our sustainability strategy, both externally and internally, in partnership with some of the company’s most senior executives on high-profile issues. -
Sr. Communications Manager | Brazil & South ConeThe Coca-Cola Company Feb 2021 - Oct 2023Atlanta, Ga, UsOversees planning and implementation of corporate strategies related to Brand PR, external and internal communications for South Region in LATAM (Brazil, Argentina, Chile, Bolivia, Paraguay and Uruguay;Responsible for aligning the region's narratives, influencing the definition of a positive agenda around business issues;Design and implement contingency and crisis management plans to anticipate solutions and protect the business in the regionFoster the reputation of our business in South Region through the design and implementation ofthe communications plan on ESG, D&I and Growth agenda with external and internal stakeholders;Build and manage relationships with media outlets in the South Region, identifying speaking opportunities that position The Coca-Cola Company as a Total Beverage Company;Drive employee engagement to ensure employees should understand our future direction and their role in it. Partner with HR in driving the employee brand recognition internally and externally -
Corporate Communications Leader - Alcoholic Beverages | BrazilThe Coca-Cola Company Dec 2019 - Feb 2021Atlanta, Ga, UsDevelopment of the Internal Communication Strategy for the Topo Chico Hard Seltzer launch in Latin America and PR Strategy, including PR Stunt, Media Relations and Influencers Strategy in Brazil;Lead the communication effort for the alcohol responsibility policy and stakeholder strategy - related to alcohol matters - in Brazil -
Corporate Communications Manager | BrazilThe Coca-Cola Company Apr 2018 - Feb 2021Atlanta, Ga, UsStrategic planning in the Internal Communication area in line with business objectives;Development and management of all internal communication channels, focusing on innovation and digital environments – deployment of the corporate social network Yammer;Responsible for the plan on employee engagement with the business;Responsible for endomarketing campaigns with emphasis on portfolio and corporate narratives;Responsible, together with the Human Resources area, for building and managing the Organizational Culture and deploying Agile Mindet and 10x Growth;Development and implementation of the Inclusion & Diversity program in partnership with Human Resources and affinity groups;Leader of a project covering Latin America with a focus on engaging the internal public in sustainability initiatives, using the Agile methodology for implementation. -
External Communication CoordinatorHeineken Apr 2015 - Mar 2018Amsterdam, NlCoordinator of corporate communication processes, focusing on managing the HEINEKEN Brasil brand and corporate channels;Relationship management with external stakeholders, including the press and influencers;Planning and management of Brand PR projects for the company's brands, including product launches, campaigns, brand building projects and monitoring of major events;Support for all areas on the Corporate Affairs front, including sustainability agenda, responsible alcohol consumption and other topics on the Internal Communication, Government Relations and Regulatory fronts;Crisis management, both in relation to corporate themes (production process, reputation) and to the brands within the portfolio;Coordination of third parties, including PR agency and other communication providers;Active participant in the planning and execution of the communication strategy for the acquisition of Brasil Kirin by HEINEKEN Brasil and integration of teams, operations of both companies and portfolio, including alignment of key messages. -
Senior Communication ExecutiveBurson Marsteller Mar 2012 - Apr 2015New York, Ny, UsCoordinator of HEINEKEN Brasil's Public Relations account, focusing on media relations, influencers and coordination of PR initiatives for the company's stakeholders;Development of PR programs to support HEINEKEN Brasil's initiatives and other corporate agendas, including development and maintenance of relations between the company's main communication stakeholders;Planning and operation of brand initiatives, including launches, brand events and major sponsorships and campaigns;High performance team management;Exclusive account services, interfacing with the Corporate Relations area and the brewery brands, including training of spokespeople and operation of activities related to crisis management. -
Corporate Communications CoordinatorSpaipa (Currently Femsa Coca-Cola) Nov 2010 - May 2012Curitiba, Br• Management of corporate communication fronts: Internal Communication, External Communication (corporate brand, relationship with the press and opinion makers), Event Management/Incentive Projects;Team and third-party coordination;Crisis management as part of the communication front of the Corporate Incident Management Team (EGI Corporativo – Equipe de Gerenciamento de Incidentes);IMCR Training – Crisis Management – Coca-Cola Company – March and July 2011. -
Communications AnalystSpaipa (Currently Femsa Coca-Cola) Jun 2008 - Nov 2010Curitiba, BrCoordination of institutional communication actions on Spaipa’s span of actuation (press relations, internal communications, internet (and portal site), media), ensuring the company's strategic alignment and support for the development of brands;Activity management team responsible for all corporate communications company.Implementation and execution of local actions and national special approach aligned with the strategies of consumer brands such as sampling, tasting, activation of promotion events;Monitoring and evaluating the development, effectiveness of actions and approaches taken.Development of materials for the branding actions;Branding and implementation of special projects and events -
Marketing CoordinatorNoah Gastronomia Jan 2006 - Jun 2008São Paulo, BrMarketing Planning and Business Plan;Coordination of media relations and internal communications;Develop annual media plan;Development of promotional activities and events;Establishment and operation of actions to support trade MKT total sales;Creation and coordination of actions to encourage sales and internal marketing;Coordination of participation in trade shows and responsible for organizational communication of both Villa Noah and NOAH Gastronia e Eventos.
Daniela Valverde Skills
Daniela Valverde Education Details
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Universidade Federal Do ParanáSocial Communication -
Fae Centro UniversitárioMkt -
Centro Universitário Celso LisboaPsicanálise -
Instituto Da CervejaBeer
Frequently Asked Questions about Daniela Valverde
What company does Daniela Valverde work for?
Daniela Valverde works for The Coca-Cola Company
What is Daniela Valverde's role at the current company?
Daniela Valverde's current role is Global Communications Director - The Coca-Cola Company | Mentoring and Career Advisor.
What is Daniela Valverde's email address?
Daniela Valverde's email address is da****@****ail.com
What schools did Daniela Valverde attend?
Daniela Valverde attended Universidade Federal Do Paraná, Fae Centro Universitário, Centro Universitário Celso Lisboa, Instituto Da Cerveja.
What skills is Daniela Valverde known for?
Daniela Valverde has skills like Internal Communications, Corporate Communications, Marketing Communications, Strategic Planning, Public Relations, Corporate Events, Crisis Management, Event Planning, Media Relations, Planejamento Empresarial, Marketing Digital, Comunicados De Imprensa.
Who are Daniela Valverde's colleagues?
Daniela Valverde's colleagues are Rodolfo Valenzuela, Todd Moskal, Stevenson Jeanpierre, Maria Tumini, Rohit Kohli, Marie Lianne Claude, Bright Harmony.
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