Segment Lead Mkb/Sme, B2B Marketing At Vodafoneziggo
CurrentTranslating the overall VodafoneZiggo B2B ambition into a long-term segment strategy and shorter-term tactics. Before agile marketing teams can go into execution, responsibilities include: Defining strategic Objectives and Key Results (OKRs), scoping and prioritizing longer-term goals (Epics), supporting Product Owners in the refinement of short-term work (Features), evaluating results against OKRs in a quarterly cadence, and aligning continuously with stakeholders (Sales, Product… Show more Translating the overall VodafoneZiggo B2B ambition into a long-term segment strategy and shorter-term tactics. Before agile marketing teams can go into execution, responsibilities include: Defining strategic Objectives and Key Results (OKRs), scoping and prioritizing longer-term goals (Epics), supporting Product Owners in the refinement of short-term work (Features), evaluating results against OKRs in a quarterly cadence, and aligning continuously with stakeholders (Sales, Product Development, Service Departments, Finance, external suppliers, etc) Show less