Dan Palmer Email & Phone Number

London, England, United Kingdom

I lead media for the Retail business within XCM (Cross Category, Cross-Channel, Cross-Country Marketing), covering the European marketplace, and accounting for the majority of Amazon's investment in paid media. In my role, I define XCM's media strategy across 13 countries, owning the planning and execution of our cross-channel media plans (Linear TV, Online Video, Digital, Social, Radio, Print, Out-of-Home, Cinema, etc.). Some of the key projects that I lead each year include our Christmas Brand campaign and our biggest sales event of the year - Black Friday Week.

London, United Kingdom

As Business Director within the Entertainment Division at MediaCom, I led the UK account teams for both Sony PlayStation and adidas. For PlayStation, our work spanned all areas of their business - Hardware, Software, and Online Services. 2020 was a huge year for the brand, with some record-breaking games released, and the launch of PlayStation 5 in November. For adidas, my team worked across all key categories - with a focus on Football, adidas Originals, Training, and Running. Our focus was on their brand communications, but as an agency, we were also heavily involved in their thriving eCommerce business. 2021 was a huge year, with both EURO '21 and the Tokyo Olympics at the heart of our communications.

London, United Kingdom

UK market account lead for Sony PlayStation, within MediaCom's Entertainment Division.My team are responsible for the media strategy for all of PlayStation's advertising in the UK. We work across all parts of their business - Hardware (the consoles), Software (the games) and Services (PS Plus, PS Now subscriptions, etc.) Our standout software campaigns to date include the record-breaking releases of Uncharted 4 and Marvel's Spider-Man, plus PlayStation's best-selling new IP launch of all time with Horizon Zero Dawn. We also work closely with the likes of EA Games, Rockstar and Activision, to ensure that PlayStation's marketing activity for titles like FIFA, Red Dead Redemption 2 and Call of Duty align seamlessly. On the hardware front, we successfully launched PlayStation VR, and the PlayStation Pro - both of which outstripped all sales targets in the UK. In addition, PlayStation's Online Services business continues to grow rapidly year-on-year. MediaCom was again named Global Agency of the Year at the M&M Global Awards in 2019, and in the UK we were named Campaign's Agency of the Decade for the second time running.

London, United Kingdom

Within the Entertainment Division I was responsible for the digital marketing strategy for Beats by Dre, and the artists of Polydor Records and Island Records - two of Universal Music's most successful record labels - before moving on to lead the digital strategy across across all of Universal's frontline labels including Capitol Records, Virgin Records and Virgin EMI. My team looked after the planning and buying for all of Universal's advertising spend in the UK, acting as a marketing consultant for both the label and the artist​s' management teams. During this time, we helped Universal secure countless number one records across both the single and album charts, with 2015 highlights including number one albums for Sam Smith, Mumford & Sons and Florence + The Machine, and 2016 seeing Beyoncé, Justin Bieber and Drake top the charts. Other artist campaigns that I worked on include Taylor Swift, Ariana Grande, Ellie Goulding, Hozier, Disclosure, Kendrick Lamar, Lady Gaga and Years & Years.For Beats, I led the Digital strategy across a range of new product launches (Solo, Powerbeats, Pills), music artist activations (Kendrick & Dre, Lady Gaga, Rudimental) and their award-winning FIFA World Cup campaign ft. Neymar Jr - 'The Game Before The Game'

London, United Kingdom

Frank PR is one of the UK’s most awarded PR agencies, having won Marketing Magazine’s Agency of the Year award a record 3 years in a row. Clients that I worked on included Manchester United, Umbro, Channel 4, Foster’s, Strongbow and Foot Locker. I had the opportunity to work with sporting talent including Paul Gascoigne, Wayne Rooney, Rio Ferdinand, Nemanja Vidic, Alex Oxlade-Chamberlain, Alex Song and Wojciech Szczesny, as well as entertainment stars Gary Barlow, Amy Childs, Millie Mackintosh, Top Gear’s ‘The Stig’ and Man vs. Food’s Adam Richman.I secured a number of front covers, had stories gain blanket national newspaper coverage, earned homepage placement on some of the UK’s most viewed websites, and delivered broadcast opportunities for my clients across TV and radio. My area of expertise within PR was talent profiling, having worked closely with key titles to secure premium interview exposure for sporting and entertainment personalities.

London, United Kingdom

TBWA is ranked as a top ten worldwide advertising agency, and was recognised by Advertising Age as the “Best International Network of the Decade”Agency clients include Apple, adidas, Absolut, EA Games and PlayStation, and I worked closely alongside each of the account teams.My role was across PR, marketing and new business.PR activities included writing press releases, creative strategy, campaign launches, media liaison, social media management, event organisation and crisis management.I secured interviews to profile our senior management team, identified and collaborated with third parties for events, compiled media coverage and produced research reports.I was one half of a new business team that helped win 8 accounts for the agency in 2011, and delivered countless more to the chemistry and pitch stages.I also ran the website, was responsible for all internal comms, and managed our Graduate and Internship schemes.

London, United Kingdom

I was offered a place on the graduate scheme in Canary Wharf as a relationship manager following a fiercely competitive internship in summer 2008. From over 100 interns, only 12 were offered this position due to the economic crisis. My role was client–facing, and I was responsible for global relationships with the largest Scandinavian and Asian banks, before later going on to join the award-winning Media and Communications team.

London, United Kingdom

My main responsibility was to secure sponsorship for ITV's shows across all of their channels (ITV1, ITV2, ITV3 and ITV4).I was responsible for identifying compatible brands for the programming schedule, and would then pitch in ideas to the media agencies that looked after them. I was involved in every stage - from planning to execution. This gave me an excellent grounding in project management, given the numerous parties that require coordination in order to get a sponsor to air.

Marketing, A

Psychology (Bsc)

Activities and Societies: Football 1st XI, Hockey 1st XI

A2 Levels (Aaa) Gcse (3 A*S, 7 A'S)

Activities and Societies: Rugby 1st XV, Hockey 1st XI, Cricket 1st XI