Daniel Backman 白柯南 Email & Phone Number

Gothenburg, Se

Gothenburg, Vastra Gotaland County, Se

Gothenburg, Vastra Gotaland County, Se

Gothenburg, Vastra Gotaland County, Se

CEVT is an engineering and development centre for future C-segment cars, addressing the needs of both Volvo Cars and Geely Auto. The company was founded in 2013 and is located in Lindholmen, Gothenburg, in the heart of Sweden’s automotive cluster. CEVT is a wholly owned subsidiary of Zhejiang Geely Holding Group.CEVT covers vital aspects of passenger car development – from architecture, to power train and drive line components, to top hat engineering, i.e. the upper body structure as well as the vehicles’ exterior design. The modular strategy will deliver on the premium aspects that Volvo Cars requires, as well as on Geely Auto’s demands, in order to compete in the automotive market.Responsibilities• Product Strategy, Vehicle Cycle Plan, Product Portfolio management, • Powertrain Strategy, New Energy Vehicle Strategy, CO2 roadmap• Long Term Volume strategy• Technology Road Map, Autonomous Drive, Connectivity, Electric Mobility• Liaise with key stakeholders within Volvo Cars and Geely Auto to drive cross-group decisions. • Head the Product Portfolio Strategy team, located both in China and Sweden, • Report to the Senior Vice President PS / PPL / VLM.

Changshu, Cn

Qoros Automotive is a start-up company, launching a new, internationally recognized automotive brand in 2013, both in China and overseas. The company was founded in 2007, by a handful of people driven by a passion to create a globally competitive vehicle, created in China.Responsible for the Product Management & Strategy department, I lead a very talented and well structured international team. As a fact based company driven by consumer wants and needs, all product definition that we deliver is based on extensive competitor benchmarking, futuring, and consumer research.Responsibilities• Product Strategy; cycle plan, product portfolio, powertrain strategy, Globally.• Market Positioning, Pricing strategy and Long Term Volume strategy.• Product Management; product definition, feature definition, pricing, nomenclature.• Lifecycle Management; mix planning, model year planning, launch planning, phase-out.• Leads the Product Strategy Committee, driving corporate strategic product decisions.• Liaises with all departments within Qoros to achieve cross-corporate decisions.• Heads the PM&S Team (19 people), reports to the Executive Director Marketing & Sales. • Official company spokesman at media events, test drives, auto shows.Achievements• Defined an all-new vehicle platform – dimensions, attributes, powertrains, features.• On this platform, defined wide range of highly competitive products, covering major part of Chineseauto market.• Successfully launched 3 new products, within a 12-month period, with extremely positivereviews from global media, and high scores in Customer Satisfaction.• The cars achieved top scores in EuroNCAP rating, becoming the second best cars ever tested inhistory.• Delivered competitive pricing, meeting corporate profit targets.News clippings:http://www.gp.se/motor/bil/1.1361240-svenskar-bakom-ny-bils-fodelse

Göteborg, Se

Responsibilities• Define and manage Product portfolio, product content, pricing/positioning development and efficiency in China.• Advise dealers regarding product attributes, information and unique selling points.• Via Dealers, collect market feedback on product requirements and on Volvo Car China activities.• Develop sound Volvo and competitors' product knowledge and product market requirements.• Voice of the market towards Volvo HQ in Sweden.• Work closely with New Car Projects and manage the development of competitive product contentsand attributes from China market perspective.• Manage the development of timely market input to medium and long-term volume plan.• Continuously monitor the market and segment development and incorporate findings/learning intothe regular medium and long-term planning process.• Head the Product Team consisting of four Product Managers and myself.Achievements• Successfully launched S60 in China, initial retail orders were 97% over plan.• Repositioned C30 and XC90 to create more competitive offer supporting higher volumes, XC90sales increased with 30% in the first year, C30 sales with 50%.• Defined the requirements to enhance the S80L to meet the demands of the Chinese Market. Theserequirements were implemented exactly according to our analysis, and S80L has experienced solidsales increase since implementation.• Recruited and trained new employees, as the Product Team grew from 2 to 5 people, to supportthe growth of the market.• Initiated the development and implementation of the Volvo China Dashboard, giving the entireorganization direct access to the same reports at the same time, saving time and increasing thequality of our reports, supporting better decisions.• During my period at Volvo Car China, sales increased from 22’000 (2009) to 48’000 (2011) withincreased contribution margin, increased market share, and increased profitability.

Göteborg, Se

- Responsible to keep the cars competitive over their lifecycle, and ensure that they reach their profit and volume targets by planning and implementing necessary lifecycle product actions and updates.- Develop Lifecycle Plans for each car over time, anchored with all necessary areas and in line with VCC Business Plan.- Commercial Concept Leader in Model Year projects until milestone.- Product Manager in every P1 Model Year project.- Spokesman for the cars in different events such as Market Days, Dealer Training, Press Events, Motor Shows, Launches etc.- MSS representative in: - Décor Strategy Group – the strategic VCC decision forum for décor inlays in all cars, all projects. - SECT – Strategic Exterior Colour & Trim – the strategic VCC decision forum for exterior colours on all cars, all projects.- Product Offer & Commercial Management representative in: - VCC Nomenclature Group – (name group) – the decision forum for all official and commercial names on cars, power trains, systems, concept cars, options, colours, wheels etc.

Gothenburg, _, Se

Responsible for Volvo Car Corporation Accessory Cataloges, 1998 –Responsible for Owners Information, 2000Team Leader and Overall responsible for the production- Time plans and project planning- Obtain and arrange product information- Edit text and images- Administrate photography and translation- Contacts with suppliers (printing, photography, illustration)

Chicago, Illinois, Us

- Planning and opening of new restaurants (involved in the opening of 17 new locations)- Recruiting, hiring and training of managers and staff, appr 150 employees/location- Responsible for maintaining corporate quality and service levels

Rma, Marketing, Project Management, Economics

Gymnasieingenjör, Machine Engineering

15 Months Military Training (Mandatory), Sergeant, Infantry, Anti-Tank Warfare

Upper School