Daniel Balboa García Email & Phone Number

Madrid, Es

Madrid

Leading Media and Digital Marketing department at LG Electronics Spain, representing the Spanish market in the European Marketing Committee alongside the UK, Germany, Italy, and France. The department is focused on business objectives, brand awareness, and sales growth across both distribution channels and direct channels.The team is divided into three areas: BTC (branding and product marketing), DTC (own e-commerce), and BTB (lead generation and specific sales).Key Achievements: • Creation and leadership of the Media & Digital Marketing team since 2021, hiring and defining key roles. • Increased e-commerce revenue from 2021 to 2023 and 400% growth in 2024 compared to 2021. • Positioning in the top 100 of Interbrand in 2024 after the "Life’s Good" rebranding. • TOP 10 Most Inspiring Marketers LG Worldwide 2024. • Implementation of the first BTB e-commerce platform at LG. • Expansion of the Smart TV ecosystem with a 50% growth in 2024 compared to 2021. • Customer-Centric strategy through local CRM, aligning Marketing, Sales, Logistics, and other departments.Media and Digital Marketing:• Full-funnel strategy and budget allocation for each BU, improving performance media results by 50% since 2021. • Acquisition of strategic funds from HQ KOR. • Direct negotiation of digital and offline media. • 40% YoY increase in lead generation (BTC/BTB) and 60% growth in sales via CRM. • Migration of the website from a local environment to LG.com in 2024. • UX optimization, reduction of CAC, and increase in LTV through data analysis. • Creation of a Customer-Centric strategy through local CRM, leading the departments of Marketing, Sales, Logistics, Services, and Call Center. • Establishment of a Contribution Model in 2024 to evaluate ROI from media for the company in the short, medium, and long term. • Technical and content SEO strategy

Madrid

Leading the Madtech and Data area in LG Electronics Spain Marketing team. Member of the European Digital Transformation (DX) committee as representative of the Spanish team together with UK, Germany, Italy and France.Among my responsibilities is the leadership of the digitalization of the company together in the European committee to, once decided the actions to be developed, apply them in the Spanish market. • Creation of the DX team in Spain during 2021.• Implementation of CDP Treasure Data in Spain.• Implementation and achievement of European objectives for the Spanish market such as D2C business growth or lead generation strategy.• Development and audits of Google Analytics for the correct implementation and establishment of GA4.• New organization of internal processes and KPIs for the department

Digital Marketing Professor at Paid Media Master in KSchool, where I teach the course 'Programmatic, Tech & Privacy.' The main goal is to teach students the specifics of the subject with a 'drive to business' approach, enabling them to apply these learnings to their own agency or brand campaigns with goals in e-commerce, marketing strategy, product marketing, etc

Thanks to my previous experience as programmatic buying manager, Mindshare has offered me the opportunity to lead this field, adding to my responsibilities the areas of technology and data. The main role is to lead Minshare to be at the forefront of digital marketing through data driven solutions and to support Minshare's clients in this field. Key successes include• Development of Mindshare's technology portfolio for major clients: Ford, Unilever, BBVA, Volvo, etc.• Development of Mindshare's data framework for major clients: Ford, Unilever, BBVA, Volvo, etc.• Development of Mindshare's cookieless strategy and application for major clients: Ford, Unilever, BBVA, Volvo, etc.• Increased agency revenue by 42%.• Business growth through newbusiness.• Team leadership, development and growth

Leading Mindshare's account team and programmatic buying trader, being responsible for the strategy, performance and client service of Mindshare's accounts among which stand out: Ford, Volvo, Cetelem, Mazda, etc.

Leading the strategy and implementation of programmatic buying campaigns within Mindshare's account team serving selected clients of the agency, including: Volvo, Cetelem, Mazda, etc

Thanks to the previous experience I became part of the in-house programmatic buying team at WinkTTD group serving all of the agency's clients, but with special importance to IKEA.

Member of IKEA's planning and customer service team at Wink TTD agency supporting the client in the launch of its e-commerce channel through the synergy between brand actions and the first performance actions developed by the brand with the main objective of reaching its sales KPI's.

Madrid

GroupM's programmatic buying team member, giving or service for all the group's clients and agencies in this field, from strategic advice to the achievement of the objectives to which we had committed ourselves.

Madrid

Planning and customer service team member for Jazztel in ZenithMedia agency where I started with monitoring and planning of offline media (especially TV) until I became responsible for these tasks in the digital ecosystem.