Serves in a multi-faceted role that goes beyond the traditional marketing manager. Develops and strategies full-funnel marketing plan that includes managing agency relationships for paid search and social, maintaining a thorough email marketing campaign, establishing partnerships with media outlets to grow brand awareness and drive sales, and leads a team building out an influencer marketing strategy and platform. Manages a large marketing budget at an efficient level across all of these avenues.In addition, has lead up the development of partnerships with a core group of higher profile influencers including NBA and NFL athletes. Developed strategy for outreach based on partnering with athletes who have causes that the team believes in supporting. Managed all communications with agents, including contract negotiations, and coordination with athletes for content production.

Managed marketing and brand strategy for four in-house brandsCoordinated and produced photo-shootsEstablished partnerships with local influencersManaged social media ads driving a 200% increase in salesCoordinated mailings, marketing materials, and website content

Founded eye-wear brand targeted towards younger audiencesLed product development and marketing strategiesManaged influencer campaignsWithin 3 years sold 15,000 pairs of eyeglassesFounded 501c3 non-profit providing children in need with vision careEstablished partnership with Pittsburgh Public SchoolsProvided corrective lenses to over 600 students Managed a team of over 30 volunteers

Conducted competitive analysis, field experiment to help develop innovative techniques to in-store merchandisingWorked within 3 different groups of trade marketing and assisted in a variety of marketing projects for each group

Conducted a project to create new ticket sales promotion for groups, including initial idea development, cost management, and structure, as well as assisted with existing sales and marketing effortsSold Kid's Club memberships to fans and provided customer service for current membersCoordinated “Kids’ Club” table on game days

Assisted customers in selecting framesAttended trade shows to scout potential new brands for Eyetique’s inventory Assisted with the coordination and execution of special events, such as the Pittsburgh Grand Prix