In this role, I oversee all Marketing functions at Bench including Organic Growth (SEO), Paid Growth, Product Marketing, Lifecycle, Marketing Operations and Brand.

Led a team of Product Marketers and Lifecycle experts to deliver highly integrated marketing campaigns across all moments of the customer journey.

Joined Bench to build the Product Marketing function from the ground up.

At the lululemon Global HQ in Vancouver, I played a central role to leading multiple campaigns across lululemon’s women’s apparel, self-care line, experiential stores, and the largest global brand campaign to date, partnering with top tier global advertising agencies. Key Accomplishments:- Led the North America marketing plan for lululemon's first global brand awareness campaign ($20M+ spend). - Appointed as North America Marketing Lead for the integration of Mirror during the acquisition process. Successfully implemented Mirror within North America ecommerce and 50+ retail stores.- Appointed NA Communications Lead on COVID-19 store re-openings, I facilitated all communications for hundreds of stores across North America, and created toolkits and guidelines for global teams in the Americas, APAC, EMEA, and Australia.- Led strategic initiatives to drive product education on lululemon.com, boosting site engagement and add-to-cart rates for lululemon's #1 product category, women's leggings.

In my transition from CPG to tech, I joined Amilia, a growing SaaS company for online registration and activity-based e-commerce to build, scale and lead the Product Marketing department. Key Accomplishments:- Established the product marketing function from the ground up, partnering closely with the VP of Product to align people, systems, practices, product marketing strategy and product vision.- Scaled the team from 0 to 6 within one year. - Developed a new corporate website with refreshed positioning to deliver a clearer value proposition and increase lead to client conversion rates. I left Amilia in summer 2019 when I moved back to my hometown, Vancouver.

Clarisonic - Luxury Products DivisionOversaw all strategic planning and execution of branding, product launches, E-commerce and online growth activities for Clarisonic Canada. Responsibilities:- Led a team of marketing managers and e-commerce specialists. - Launched a new flagship website & brand identity in June 2018 (www.clarisonic.ca).- Implemented a plan for the Clarisonic brand relaunch in Q4 2018.- Developed strategies to deliver double-digit revenue growth online- Led all product launches, pillar support strategies and brand development campaigns in digital & brick and mortar channels.- Owned the A&P budget and allocated resources across multiple channels and touchpoints. - Developed and implemented 3 year plans for the brand to deliver on growth and profitability objectives.

Clarisonic - Luxury Products DivisionManaged product portfolios, pillar support strategies, E-commerce initiativesand all product launches from end-to-end.

Lancôme Skincare - Luxury Products Division

A 'junior product manager' in charge of coordinating all marketing activities related to launching new products and sustaining existing business for the Lancôme Anti-Aging Skincare range across Canada. Responsibilities include: - Planning and executing marketing programs in line with organizational objectives to increase sales and grow market share in Canada, while improving profitability. - Analyzing the market and recommending potential market opportunities in Canada.- Preparing and presenting marketing plans to top management, agencies, key retail partners, and national sales teams.- Planning and executing the creation and production of media and in-store collateral, while maintaining a sensitivity and respect for the brand image of Lancôme. - Collaborating with logistical teams to ensure that all programs are shipped in a timely manner. - Liaising with contacts in other countries to maintain strategic alignment between local and international executions.

Account Executive within L'Oréal's Luxury Products Division:- Managed all Clarisonic accounts in Greater Vancouver to establish business partnerships with the newly launched brand and its retail clients. - Implemented commercial and marketing strategies at a field-level to launch new innovations and ensure excellence in training, presentation, and retail execution. - Collaborated with key retail managers across the region to develop action plans that would meet and exceed sales targets.- Led personal and group education sessions for over 200 Beauty Advisors across the Lower Mainland.- Negotiated effective in-store visibility with key retail managers.- Planned and executed special events at top Sephora, Hudson’s Bay and Shoppers Drug Mart accounts.

Lancôme Skincare - Luxury Products Division- Worked directly with agencies and suppliers to design and produce marketing support tools, product packaging, CRM initiatives, and point-of-purchase materials- Led several tactical and strategic marketing initiatives to benefit Lancôme in the short and long term.- Conducted research and developed a plan to identify, locate, and target emerging markets across Canada- Developed a strategy to refine distribution options for future product launches, leveraging key internal knowledge and census data

- Worked alongside account executives to aid in client management- Strategic marketing planning- Creative concepting for new advertising campaigns- Management of client blogs; responsible for publishing and writing original articles- Led the creative team through projects and guided them based on client needs- Social media marketing- Proposal-writing and presentation preparation

- In-house marketing planning and strategic client targeting based on marketing research- Proposal-writing- Social media and copy writing for in-house marketing efforts and client projects- Data entry, and general administrative tasks