Daniel H. Bednar, Cpa Email & Phone Number

Garden Grove, California, Us

Manage the finance, accounting and treasury functions across a five-company portfolio. Implemented a formal financial planning and analysis process including budget and periodic re-forecasts. Formalized financial reporting through an improved reporting package coupled with monthly management review meetings. Provide strategic guidance to management team with a focus on process, efficiency and ROI. • Prepare annual operating plan and monitor company performance through the creation of mid-year forecasts.• Prepare monthly, quarterly and annual consolidated financial statements including balance sheet, P&L and statement of cash flows. Shifted the company from cash basis accounting to accrual basis (GAAP).• Manage company cash flow and working capital requirements. Oversee accounts receivable and accounts payable.• Manage the company’s debt service obligations; prepare quarterly bank compliance certificates.• Assist in the preparation of the company’s tax returns, quarterly tax deposits and annual compilation report.• Improved the company’s decision-making process through the implementation of data, analytics, project ownership and documentation.• Identify, formulate and implement strategies to exploit growth opportunities.

Directed the day-to-day finance and accounting functions across a three-company portfolio. Spearheaded the implementation of a budget and mid-year forecast process. Administer month-end closing procedures and communicate results and accompanying insights to the executive team. Prepare weekly cashflow forecasts utilized in the management of working capital requirements. Provide strategic guidance with a focus on process, efficiency and cost-management. • Prepared the annual operating plan and periodic re-forecasts.• Championed the migration from cash-basis to accrual-basis accounting through the implementation of General Accepted Accounting Principles (GAAP). • Formalized policies and procedures associated with cash, accounts receivable, accounts payable, deferred revenue, inventory, fixed assets and expense approvals.• Established internal controls for expense reimbursement, asset tagging, vacation, network usage and contract archival.• Aligned management and employee incentive compensation structures to corporate performance.• Established financial discipline and analysis in the business decision-making process.

Managed the financial planning and analysis function for new business initiatives, products and partnerships. Distributed financial results and metrics to management with accompanying insights and recommendations. Prepared annual operating plans, quarterly forecasts, risk and opportunity analyses and board of director presentations. Monitored key performance indicators (KPIs) to insure alignment with budget expectations.• Brands include Motor Trend, Hot Rod, Surfer, Mind Over Eye Studios and Motor Trend On Demand.• Developed a real-time business intelligence web portal providing on-demand access to critical KPIs including website and video metrics, audience data, social media data, competitive intelligence and ad monetization. • Developed a corporate reporting dashboard for a new subscription video service product. • Transformed the company’s finance culture from static reporting and self-interpretation to one leveraging visualization, actions and insights.• Created a data governance and privacy policy.• Private Equity Investor: Golden Tree Asset Management.• Managed a team of 6 professionals.

Managed the finance and accounting function for a company with over 90 online properties, 70 print publications and 50 events. Managed the preparation of the annual operating plan, quarterly forecasts, cashflow forecast and month-end close. Coordinated and facilitated quarterly operating reviews. Led various ad hoc financial analyses related to gross margin, indirect overhead and ROI on capital expenditures. Managed the external audit process and communicated with the audit committee on a quarterly basis. Created the company’s 5-year strategic plan in conjunction with the private equity investor.• Key contributor in organizational restructuring leading to the elimination of declining and/or unprofitable products. • Collaborated with the business development team in the acquisition and disposition of several large print and digital companies.• Improved talent in the credit department which led to improved cash collections, A/R turnover and DSO. • Private Equity Investor: Golden Tree Asset Management.• Managed a team of over 40 professionals.

Managed the financial planning and analysis function for a high-growth digital organization encompassing more than 90 online properties. Held accountable for the preparation of the annual operating plan, quarterly forecasts and the cashflow plan. Led the month-end close process for the division and reported financial results to executive management. Created valuation models used for website acquisition targets. Led financial due diligence for a digital media company that was subsequently acquired. • Implemented a rigorous revenue recognition process for a rapidly growing digital display advertising business.• Researched technical accounting issues related to capitalized content and internal use software; implemented policies to insure proper accounting treatment.• Created a contract repository to insure licenses were evaluated on an annual basis.• Private Equity Investor: Golden Tree Asset Management.• Managed a team of 7 professionals.

• Private Equity Investor: Spectrum Equity Investors.

• Private Equity Investor: KKR.

Master Of Business Administration - Mba, Finance And Accounting

Bachelor Of Arts In Business Administration, Accounting