National Sales And Marketing Director
Frankfort, Il, Us
- Developed and implemented B2B marketing plans and product release strategies to keep adspend and campaign budget under target; also developed subsequent B2C marketing models for several company subsidiaries- Monitored costs and budgets across multiple channels of advertising- Participated in branding initiatives in all five company subsidiaries, including web development/design, social media advertising, copywriting, graphic design, and channel-specific distribution- Supervised two marketing teams; one in Google/Bing space, and one in Amazon space, including hiring, training, collaboration, and target schedules and deadlines- Developed sustainable marketing budget to increase ROAS on established campaigns and created strategies for duplicating and scaling successful campaigns across products and platforms- Demonstrated outstanding communication skills, including C-level negotiations, enterprise relationship nurturing, and interdepartmental cooperation- Managed agencies, including hiring, contract negotiation, and work management- Gave expert advice on web design and development, and application integration via 3rd party APIs for seamless internal integration of new system launches