• Led sales efforts from Seed through Series B ($46.5 million raised)• Grew the sales team from 0 to 7 people, including 3 direct reports • Managed an active pipeline of over $10M in revenue• Set monthly and quarterly sales goals with 15-30% QoQ growth• Provide detailed sales forecasting to beehiiv for cross-functional alignment• Coached salespeople to 1) be power users and product experts 2) handle objections with finesse and 3) out sell the competition• Highly active player-coach, demoing product regularly and social selling like the world is ending

beehiiv is a newsletter platform built by newsletter people. We provide creators with the best tools in email to scale, reach a larger audience, and make more money.• Led sales efforts from Seed through Series A ($17.6m raised)• Closed over 300 logos and $1.1M, including Arnold Schwarzenegger, Grit, Superhuman, and more.• Built a scalable full cycle enterprise sales process• Rolled out Hubspot w/ Gong tech stack (alongside Apollo, Instantly, and Sales Nav)

- Build B2B sales and marketing teams, plus operational strategies for seed, Series A, Series B, and beyond; fractional CMO.- Consult on marketing strategy and content creation across social media channels (TikTok, LinkedIn, Twitter, Facebook, Reddit, Discord, Telegram)- Build, design, and launch highly scalable newsletters.- Advise on community building in web2 and web3 (WhatsApp, Discord, Telegram, WeChat, Twitter).

- Led the Flipside Crypto community of over 13,000 data analysts (SQL, Python, R) on Discord from all over the world as they queried blockchain data to provide healthy and accurate crypto data to blockchain partners.- Built content strategies and marketing models for 50k community across Twitter Spaces and Discord.- Worked closely with the marketing team to gather community engagement insights for continued growth and sustainable educational programs.

- Led the marketing team to optimize content strategy across media verticals including email newsletters, Twitter Spaces, Discord podiums, social media platforms, and brand partnership packages to deliver valuable content to the LinksDAO community and partners; surpassed 30k Twitter followers, 3k email newsletter subscribers, and 15k Discord members in 3 months.- Launched The Mulligan, a fintech newsletter focused on golf and web3; implemented growth-based incentive platform (beehiiv); achieved a consistent 60-70% open rate. Proposed the newsletter system and growth incentive budget to team with approved execution.- Managed editorial calendar and content production strategies as a people manager and individual contributor.

- Built a B2B and B2C weekly newsletter in Hubspot and A/B tested to 27,000 subscribers using analytics to drive decisions and changes - Aligned data from historical purchasing habits with consumer segmentation and SEO strategies that led to an increase in daily active users (DAU).- Strategically restructured content, marketing, and growth teams to consolidate end-to-end marketing processes and cut down meetings by 75%.- Performed a company-wide digital health audit to identify key performance metrics for growing new net users.

- Increased B2B blog traffic by 100,000 views per month by developing a new content strategy, reworking existing web content with relevant longtail keywords, and writing industry topic briefs for SEO/SEM; designed and wrote blog within Webflow.- Led a team of SaaS copywriters and reporters to curate new product releases, including video scripts, SEO optimized web pages, and podcast content curation.- Founded and launched a B2B business newsletter with Morning Brew style writing and reporting. Used Hubspot + Mailchimp, Sparkloop, Woocommerce, and Printful to create a completely automated subscriber growth referral incentive pipeline with tier-based drop-ship rewards. beehiiv now does all of this in its entirety, and is a much better platform than all the aforementioned for newsletter growth.

- Developed and implemented B2B marketing plans and product release strategies to keep adspend and campaign budget under target; also developed subsequent B2C marketing models for several company subsidiaries- Monitored costs and budgets across multiple channels of advertising- Participated in branding initiatives in all five company subsidiaries, including web development/design, social media advertising, copywriting, graphic design, and channel-specific distribution- Supervised two marketing teams; one in Google/Bing space, and one in Amazon space, including hiring, training, collaboration, and target schedules and deadlines- Developed sustainable marketing budget to increase ROAS on established campaigns and created strategies for duplicating and scaling successful campaigns across products and platforms- Demonstrated outstanding communication skills, including C-level negotiations, enterprise relationship nurturing, and interdepartmental cooperation- Managed agencies, including hiring, contract negotiation, and work management- Gave expert advice on web design and development, and application integration via 3rd party APIs for seamless internal integration of new system launches

- Built highly skilled sales team of 20+ individuals in the United States; heavy travel required (over 75%)- Performed over 100 speaking engagements throughout the United States for product education and certified contact-hour teaching for Assistive Technology Professionals (ATPs) in hospitals, rehab clinics, product distributors, and VAs- Developed new product brand on Amazon Seller Central using FBA (Fulfilled by Amazon) and FBS (Fulfilled by Seller) to increase Amazon sales over 20,000% from 2019 - 2021. - Expert WordPress developer and web app customizer; built highly customized portals and web app plugins; integrated REST APIs into UI/UX implementations- Combined use of design skills in Adobe Illustrator, Photoshop, and InDesign, as well as expertise in 3D Design (Alibre, Solidworks) to fully brand new company subdivisions and subsidiaries

- Developed 5+ revenue generating websites, implementing SEO throughout for eCommerce lead conversion; full stack development required for front-end and server-side creation.- Helped the founding of a new product brand (Gravity) in an unfamiliar marketplace; research, travel, A/B testing, and strategy implementation required for months prior to successful launch- Regularly used Adobe InDesign and Adobe Illustrator to create website and branding mockups, and to build and maintain a ~150-page product catalog- Worked collaboratively with product development and sales teams to build content and product strategies for multiple subsidiaries

- Designed and created website solutions for start-up companies and mature businesses; front-end, back-end, full-stack, SQL, databases, network, server-side, UI, UX- Expert marketing growth strategist and marketing generalist consultant- Expert user of Wordpress website development and design- Custom website designs, plugins, and applications, using HTML5, CSS, and Javascript- Search Engine Optimization (SEO)