Grow the utilization of advanced data solutions across advertising clients and internal brands (Telemundo, Bravo, Films, Fandango, Parks, Peacock, Sports, News and Local Stations among others). Develop audience strategies for clients and agencies that take full advantage of client and NBCU's first party data. Lead development and deployment of AI-powered audience targeting.

Scale and lead Real Chemistry's performance marketing account management discipline. Focused on organic growth of analytics, data, media and martech offerings within Real Chemistry's comms- and brand-heavy client portfolio. P&L responsibility for portfolio including pharma, provider, and health tech clients.

Responsible for organic growth, margin, and client satisfaction within major Financial Services accounts (Insurance, Benefits, Wealth Management, Retail Banking). Delivered client solutions integrating media, data, creative, technology and business transformation offerings. Founding leader of Client Success function. Owned Client Success account management training.

Manage major account relationships within Merkle's Insurance and Wealth vertical. Matrixed responsibility for 50+ individuals. Led client marketing teams through more than a dozen DTC financial product launches. Chairman's Award for Client Excellence.

Created The Hartford's personal lines Customer Marketing function. Established a customer segment strategy that increased lifetime value while reducing cost, improving all-in marketing efficiency by 8%. Developed and executed customer marketing strategies that improved net promoter score and revenue per customer.

Led the personal lines marketing analytics team. Managed campaign analytics, direct mail modeling, forecasting, segmentation, media optimization, analytic innovation and direct marketing test and learn strategies. Supported the launch of new direct to consumer distribution channels. Managed The Hartford's data, database and analytics partnerships.

Led the design, build, and launch of The Hartford's personal lines ecommerce platform and consumer website: aarp.thehartford.com

Guided annual strategic planning process and led strategic personal lines initiatives.Created first multicultural marketing initiative, grounded in statistical view of Hartford's agent channel diversity. Evaluated brand perception in light of diversity pillars. Developed strategy to expand languages served across retail and call center channels.Built a lead qualification system for agency channel sales teams. Increased sales team productivity by delivering thousands of incremental 'hot leads' for rep action.

Led strategic initiatives to improve pharma sales and marketing performance. Build and execute launch strategies, sales and marketing optimizations, managed care pull through strategies, and marketing resource optimizations.