Dan Hart Email & Phone Number

Fractional executive for media and tech companies in Strategy, Operations, Business and Corporate Development, and Product. GBM is focused on Customer Engagement including Loyalty / Membership and Rewards systems and platforms, UI/UX, digital innovation, revenue growth and recurring revenue generation, business model transformation, and customer satisfaction. Select GBM client examples and projects include:- BravoTV: Product Development; Created and developed a gaming engine, leading a team of 5 to launch “Match Master” for “Top Chef” and “Desperate Housewives.”- Otocast: Head of Strategy - Working with the Founder to grow mobile audio-led location guide platform.- Unity: Product Development; Led .edu grant license reengineering under the direction of the Global Head of Academic and Nonprofit Solutions responsible for growing Unity’s engagement in social impact programs.- Veritonic: VP Media & Brand Partnerships; Sourced key strategic licensing deal with SiriusXM for software to evaluate audio creative and led strategic planning in the attribution space.- Livestream: Corporate and Strategic Development; Performed market and business model audit and made strategy recommendations prior to the company's acquisition by Vimeo.- Image Metrics: Business and Product Development for the CEO including strategic development of a new mobile app leveraging the company’s award-winning special effects software.

New York, Ny, Us

Reported to CEO, leading monetization including advertising relationships and integrations and direct consumer commerce for social, mobile, and web products. Directed growth for social media and mobile game business.- Increased advertising revenue 10x.- Relaunched top earning franchise game (Mahjongg Dimensions) updating UI, items, social systems, and game economy resulting in a 36% lift in daily sessions, a 53% increase in item sales, and a 123% increase in item ARPU.- Created live ops business management system leveraging data/analytics to measure and inform decisions impacting user engagement and retention, game design, live game economy balance, item merchandising, daily spend on user acquisition.- Assisted CEO in negotiations of key game development deal with Microsoft and deals with other partners.

New York, Ny, Us

Reported to the network President to define digital vision and strategy and run the day-to-day operations of MTV.com. Led team of 100+ running MTV.com and its branded editorial in music, news, original series, and movies.- Integrated sponsorship and ad sales with products to grow yearly digital revenue to $75MM.- Increased monthly unique users 30% to 25MM.- Launched a digital video platform to increase monthly video streams by 163% to 500MM (6B/year).- Led site redesign and integrated novel experiences including second screen social game “Backchannel,” online games, music mixing apps, new blogs, and branded shows and advertiser sites.

New York, Ny, Us

Led online games business, strategy and product development for MTV.com, VH1.com, CMT.com, and ComedyCentral.com.- Began as the first MTV Online Games executive and then hired and managed a team of 20+ game designers, developers, producers, writers to build and manage games, platforms, editorial, and Web sites.- Worked with branded site GMs to build, manage, promote online games content for marketing partners.- Developed and deployed over 75 original games for entertainment franchises including South Park, Laguna Beach, The Hills, Reno 911, The Daily Show, The Real World, and MTV VMAs.- Sourced and led acquisition efforts for Gametrailers.com and Shizmoo.com.

Sunnyvale, Ca, Us

Started as Business Development lead for Yahoo! Movies, TV, Games, and Entertainment. Became general manager of Yahoo! Games overseeing a team of 18 with P&L, operational, product, and strategic responsibility.- Established Yahoo! Games as the #1 Global online games destination and grew unique U.S. users from 4 to 12MM and 20MM unique global users.- Grew Yahoo! Games revenue by 9X to $18+MM within 2 years.- Diversified revenue with subscriptions, game sales, and advertising and maintained high profit margins. Product set and design ultimately grew to $50M in annual revenue.- Led the build, launch, and operation of three direct to consumer premium services: two subscription services (Yahoo! Games on Demand and Games All-Star) and an e-commerce business (Games Downloads).- Closed and integrated deals generating content and $20MM in aggregate revenue with Intel, Chrysler, Microsoft Games Studios, Atari, Take 2 Interactive, Netflix, E! Online, Activision and more.

New York, Ny, Us

Vice President, Business Development, Corporate Development – New Media (1998 – 2000)Director, Strategic Planning and Business Development (1996 – 1998)Divisions included MTV Networks, Paramount, Simon & Schuster, Blockbuster Video, and Showtime Networks. Reported to Bob Bakish, then SVP Planning, Development and Technology at Viacom (now President & CEO, Paramount).- Led corporate digital research and planning group. Created positioning presentations on media and technology trends and companies. Planned and led executive off-sites on advertising, digital and ecommerce.- Analyzed business development, investment, and acquisition opportunities. Created strategic business plans for MTVi and Nickelodeon Online deals, equity investments and site development.- Led deals with Beatnik, House of Blues Entertainment and Well Engaged. Contributed to deals with America Online, PeopleLink, Blockbuster, britannica.com and Macromedia.- Chaired Online Research Task Force and Online Marketing Task Force.- Led digital off sites for Viacom Marketing Council and Licensing Council.

Mba, Finance And Strategy

Ma, Education

Ba, Psychology Major