Dan Bichener Email & Phone Number

Marketing lead UK & Ireland

Kuala Lumpur, My

UK marketing lead for Petronas Lubricants International UK and Ireland regionSupport the development of the in year and beyond Marketing Strategy for the UK to achieve goals and grow market share.Deploy global/regional brand strategy and positioning through implementation of local marketing programmes.Implement marketing collateral and programmes (e.g. point of sales materials, customer technical seminars) to support commercial activities.Deploy the Marketing OPEX and variable trade resource allocation and conduct rigorous evaluation of the business results/ROI to ensure cost efficiency.Monitor and evaluate brand performance and suggest improvements.Monitor Product portfolio and new market trend to ensure an always competitive product offer.

San Diego, California, Us

8 month fixed term contract (extended) responsible for developing and delivering the trade marketing plan inline with the commercial objectives of the business for WD-40 brands, (all formats of the multi-use-product and WD-40 Specialist) focusing on four distinct markets.Using an omni-channel approach, delivered four national awareness campaign targeting both WD-40 customers and end users. The campaigns achieved a reach of over ten million across digital, print and physical locations.• Develop and deliver marketing initiatives in support of a Category Management approach for WD-40 products - increase physical and mental availability with consumers, penetration of brands with customers and improving category profitability• Gathering research data, analyse market intelligence and create insights to aid Sales and Marketing to identify and capitalise on key market opportunities and trends.• Delivered targeted initiatives and active support at Trade shows and events.• Develop sales tools, customer and end-user literature, reports, activity analysis, presentations and marketing materials• Budget management and planning• Agency management• Plan, project manage and monitor marketing initiatives, ensuring that other internal functions can deliver their contribution successfully (e.g. Marketing, Sales and Logistics)• Identify opportunities with relevant brand partners to develop joint initiatives with key consumers in trade channels.• Evaluate campaigns to assess performance versus objectives, key learnings & ROI. Provide recommendations for improvement and future initiatives• Conduct regular market audits to understand competitors, activity implementation, distribution compliance and communicate findings to key internal stakeholders

Hinckley, Leicestershire, Gb

Warwick, Warwickshire, Gb

Covering the Wolseley UK infrastructure brands with responsibility for the development and delivery of a fully integrated marketing and brand strategy.- Leading the marketing function- Development and delivery of the brand and marketing plans- Delivering an extensive brand refresh formed from customer and employee insight- Budget management- Management of external agencies- Internal stakeholder management- Media buying- Content strategy and planning- CSAT and NPS- Assessing marketing effectiveness

Warwick, Warwickshire, Gb

Responsible for five brands Wolseley UK brands- Design and develop the marketing plan- Implementation of the day to day marketing activities

Warwick, Warwickshire, Gb

Responsible for Burdens, a national Civils and Utilities merchant.- Planning and implementation of the day to day marketing activities

Rugby, Warwickshire, Gb

Part of the business development function the role included:• Execute marketing and PR strategy for each of the six offices across the UK.• Manage all website activity including website development, maintaining and updating content (including SEO) utilising analytics, keyword research and webmaster tools for insight• Supporting internal and external communications – communicate brand and key messages• Email marketing campaign management from inception to completion• Reporting web and email campaign performance• Researching, writing and repurposing content for use on and offline• Managing internal stakeholders and content providers• Coordinating external agencies including PR, design and print• Ownership of social media activity• Company photography - architectural and PRMajor projects that I have undertaken include: • Managing the development, delivery and deployment of two business websites• Initiating an internal communications programme• Initiating external communications programme for brand reinforcement

Rugby, Warwickshire, Gb

This role was split into two distinct areas: marketing and best practice.During this time I was heavily involved in the development and implementation of a new corporate identity. In conjunction with this I was responsible for creating the company’s brand guidelines.The marketing role involved supporting the business activities with the creation and development of collateral including brochures, case studies, advertising etc.I was also responsible for curating the company website under the direction of the business development team.Additionally to this role I was responsible for company photography, either doing it myself or managing external photographers.The second part of this role involved supporting the best practice team by creating materials to support and enable best practice within the company.

Graphic Design - focusing on design for print & encompassing:• logo• advertising• corporate stationary & literature• brochures• banner/large format.

Software and functionality testing for mobile phones

Cim, Marketing

Hnc, Construction

Hnd Graphic Design, Graphic Design

Btec National Diploma, Graphic Design