A lot changed in the ~9 years since I joined as a freelancer to concept on a Hep C launch. I've watched my team mature professionally and personally before my eyes: former interns growing into VP roles, people buying their first home, getting their first winning concept, and going from mentee to mentor. I am proud of what we accomplished and grateful to prior bosses, mentors, mentees and every colleague and partner that I created with along the way.

I served as the creative lead for the largest patient and digital account in the agency, ELIQUIS. My major accomplishments included building the team from the ground up and conceiving and developing the 2.0 digital strategy with my "bundle" partners. Additionally, I supervised two large Pfizer brands in a category that I knew well, Premarin and Premarin Vaginal Cream. Both were true multichannel assignments and I created integrated engagements across multiple touchpoints for consumers and HCPs.

I was the creative lead for a pair of large type 2 diabetes brands in the digital space, and a first-in-class schizophrenia therapy several years away from launch. Projects ranged from e-detail and website development to rich media and CRM. I also actively procured and pursued multiple new business initiatives across NY and Philadelphia offices.

I supervised the PegIntron, Glivec, Tasigna, CML and GIST Alliance business. This was where I learned to be fearless from the single most important mentor of my career, Michael Schreiber.

I always admired their swagger from afar: the tone of their corporate ads, the sarcasm dripping from their website. When I joined, there were 35 people, when I left they were at 110. I pitched and won several accounts which I then supervised, namely Ethicon surgical devices, Merck MK524 (Tredaptive), Cephalon Oncology, and Bayer Womens Health. If belief drives behavior, these guys helped me master the art of mind control.

After having experienced the rush of working for a start-up, I wanted to work on bigger, more challenging accounts. I went to Lally to work on the Ex-US launch for Inspra, a CHF product from Pfizer. I then pitched and won an enormous osteoporosis product, again by Pfizer, called Oporia. This product never saw the light of day, unfortunately.

I am proud to say I was employee #7 at TCW. The adrenaline rush from being a part of something so fresh and ahead of the curve was staggering (and tiring). I credit TCW as the place where I hit creative puberty. They created a dynamic atmosphere that let me express myself. Accounts here ranged from hormone therapy and chronic pain to cardiovascular project work on Lipitor.

I briefly worked on the Nexium launch, before shifting gears to tackle the Cialis global branding assignment. I reported to a great boss with a great name, Banning Repplier, who helped me finesse my long format writing.

This is where it all began. I made the leap from traffic into copywriting by taking a concepting class at SVA and putting together a spec book. I worked on a migraine medication named Relpax.