Daniel Bloom

Daniel Bloom Email and Phone Number

Multicultural Researcher, Moderator, Mentor, Storyteller -- Looking For New Challenges
Daniel Bloom's Location
Lancaster County, Pennsylvania, United States, United States
Daniel Bloom's Contact Details
About Daniel Bloom

I am a multicultural researcher and employee engagement leader with over 25 years of experience in consumer segment qualitative and quantitative research and analysis. As a former Vice President at Best Companies Group, I directed a research team that designed, managed, and produced survey tools, data reports, data assessments, and rankings for over 70 Best Places to Work programs and independent employee engagement and satisfaction projects globally.My expertise spans across various industries, including financial services, consumer goods, telecommunications, travel and tourism, and small business. I have led teams that won multiple Ogilvy Awards for research innovation and excellence in multicultural and financial services marketing. I am also a bilingual (Spanish/English) moderator, with over 600 groups conducted in the US and Latin America. My mission is to help clients obtain insights and direction for their marketing challenges and opportunities, and to mentor and empower the next generation of researchers and storytellers. I am looking for new challenges that will allow me to leverage my skills and experience to create positive impact and value.

Daniel Bloom's Current Company Details

Multicultural Researcher, Moderator, Mentor, Storyteller -- Looking For New Challenges
Daniel Bloom Work Experience Details
  • Best Companies Group
    Vice President
    Best Companies Group Dec 2018 - Sep 2023
    Harrisburg, Pennsylvania Area
    Directed research team responsible for designing, managing, and producing survey tools, data reports, data assessments, and rankings for 70+ Best Places to Work programs plus independent employee engagement and satisfaction projects globally.
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  • Bloom Consulting Research
    Principal Strategic Consultant
    Bloom Consulting Research 2013 - Dec 2018
    Lancaster, Pennsylvania Area
    Provides research-based consultative services to a broad spectrum of clients across many industries, including financial services, consumer goods, telecommunications, travel and tourism. Identify the best methods or methods to provide learning, direction, and resolution for marketing problemsAides clients in obtaining insights regarding their consumers.Leverages more than two decades' experience conducting multicultural research to help clients better understand Hispanic, Asian, and African American consumers.Provides national and global research services for marketing research projects.Analyzes data, obtains consumer insights, and makes strategic recommendations to clients and their senior management.
  • Bank Of America
    Svp Global Consumer & Small Business Research
    Bank Of America 2005 - 2012
    Charlotte, North Carolina Area
    Accomplishments:2010 Ogilvy Award for Research Innovation (Morris Campaign)2010 Financial Services Ogilvy Gold Award for Student Research (Morris Campaign)2009 Multicultural Ogilvy Gold Award for Hispanic Research (Hacia Adelante Campaign) Developed online research community for leading edge research among key consumer segmentsLed Qualitative Research for Bank of Opportunity Campaign for General Market and Multicultural SegmentsResearch for military segment provided the insight and understanding needed to launch BAC's most successful affinity product
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  • Natural Marketing Institute
    Senior Vice President
    Natural Marketing Institute 2004 - 2005
    Greater Philadelphia Area
    Consultant, business developer.
  • Tns
    Vice President
    Tns 1998 - 2004
    Greater Philadelphia Area
    Business Developer, Client Manager, Research Manager. Specializing in Hispanic and Latin American Research, Automotive, Travel and Tourism, Consumer Package GoodsAccomplishments:Brought 10 new clients to TNS in first nine months.Identifed and integrated new acquisition for TNS (Market Development) that resulted in more than $10 mm in new business in first yearJoined Travel Transportation and Automotive team and team tripled its revenues from $2 mm to $6mmPioneered the use of TNS products new to US marketManaged transition of major (40,000 B-to-B telephone interviews per year) tracking study for a global transportation clientExpanded US company's penetration into new market areas --consumer packaged goods, airlines, gasoline, retail chainsConducted research in more than 80 countries.
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  • Conway Milliken & Associates
    Research Director Cma Latina
    Conway Milliken & Associates 1994 - 1997
    Greater Chicago Area
    Founder of CMA Latina, CMA's Hispanic Research Division. Sold, directed, analyzed and reported the results of custom market research projects for clients who are marketing to Hispanics and to Latin America.Accomplsihments:Research Salesperson of the Year 1997Built million dollar practice through cold calling and referrals specializing in Hispanic and Latin American researchPioneered the use of Bayesian approaches in Hispanic market to overcome scale-bias issues (yea sayer problem)Moderated focus groups in Chile and Mexico for consumer packaged goods and financial services clientsExpanded company's industry focus to include financial services, health care, and petroleum products.

Daniel Bloom Skills

Market Research Segmentation Quantitative Research Customer Insight Marketing Research Focus Groups Integrated Marketing Strategy Qualitative Research Advertising Research Analytics Consumer Behaviour Marketing Strategy Marketing Analysis Competitive Intelligence Competitive Analysis Multicultural Marketing Positioning Market Analysis Hispanic Market Advertising Online Research Financial Services Brand Equity Strategic Planning Product Development Us Hispanic Market Market Intelligence New Business Development Global Research Strategic Consulting B2b Automotive Customer Experience Product Innovation Strategic Thinking Data Mining Quantitative Analytics Customer Acquisition Spanish Thought Leadership Latin American Studies Innovation Research Venezuela Latin American Markets Multicultural Research Ideation Survey Design

Daniel Bloom Education Details

Frequently Asked Questions about Daniel Bloom

What is Daniel Bloom's role at the current company?

Daniel Bloom's current role is Multicultural Researcher, Moderator, Mentor, Storyteller -- Looking For New Challenges.

What is Daniel Bloom's email address?

Daniel Bloom's email address is da****@****ast.net

What is Daniel Bloom's direct phone number?

Daniel Bloom's direct phone number is +171651*****

What schools did Daniel Bloom attend?

Daniel Bloom attended Syracuse University, Dickinson College.

What skills is Daniel Bloom known for?

Daniel Bloom has skills like Market Research, Segmentation, Quantitative Research, Customer Insight, Marketing Research, Focus Groups, Integrated Marketing, Strategy, Qualitative Research, Advertising Research, Analytics, Consumer Behaviour.

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