Daniel Mathews Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

* Finance Analytics manager for Google Cloud, Play, Android and Hardware.

Mountain View, Ca, Us

• Lead team of 12 developers and analysts for Google’s People Operations data warehouse. Grew team by introducing source control, regular releases, standardizing on Python (numpy, pandas) + SQL + Bash + R for all team members. • Owns full lifecycle (from Vision to Requirements to Development to Operations to Support). Hired well. 93% favorable rating as manager.• Evolved platform from a set of dashboards to full Kimball style Subscription (for modeling Googlers) and Supply Chain (for modeling Candidates) data warehouse. Enabled daily snapshots and change tracking for all of Google’s historical people data. We have ~2000 unique users (from casual users to the deeply technical) pulling ~3.7 million reports per year. We host data for 12 different teams.• Partnered with Finance and Engineering to create a single granular view of Actuals, Targets, Changes and Forecasts. • Delivered capability for improving Interviewing quality at Google. Used Cohen's kappa to identify best interviewers for knowledge sharing and also interviewers needing calibration.• Brought cultural change and increased efficiency by converting >100 people from Excel to SQL. Teaching a quarterly R class for full-time analysts.• Playing with new tools to make the data sing!

Redmond, Washington, Us

• Led team that designed and developed Bing Dashboard in support of the June 2009 launch. Dashboard aggregated 15+ internal and external data sources. Target audience was senior management. • Tasked with developing solution to bring increase engagement with BI 'for the masses'. Led team to create a programmable BI Gadget. Designed gadget to be customizable and flexible. Currently patent pending. See 'PushBI' for external version inspired by project.• Currently working on Web Analytics project.

Redmond, Washington, Us

• Piloted betas of Microsoft Analytics and Advertising products with partners. Pilots required diplomatic, cross-team collaboration and project management skills. Pilots served to onboard new customers and generate feedback for product team.• Organized ‘Microsoft Product Councils’ to bring targeted industry leaders onsite to give architectural guidance on pre-released product features.• Brought together virtual team of Microsoft and Omniture employees to advance Silverlight adoption by creating white paper and code samples for Silverlight v1 and v2.• Advanced Microsoft's behavioral targeting efforts by driving deployment of instrumentation code on internal and partner sites.

Redmond, Washington, Us

• Managed 9 person team, split across 4 locations, with multi-million dollar annual tools budget to provide web analytics and other data services for Microsoft’s consumer facing businesses.• Responsible for instrumentation, deployment, validation, training, support and custom analytics requests for the web analytics systems of Microsoft’s key advertising businesses. Systems were Omniture and collection of internal systems. Size: >75K report views, >1K reporting unique users, and >500 documentation users per month• Scaled systems and processes. Created ‘Superuser’ model to engage properties with their analytics. Model allows team to effectively coordinate efforts of ~60 SuperUsers across Microsoft in 38 different markets.• Developed and deployed crawler solution for measuring compliance of web analytic tags. Collaborated to use solution to help SEM team develop capability for tracking revenue per visit at individual visit level.

Sunnyvale, Ca, Us

• Created specifications for “Conformed Dimensions” to service Yahoo!’s enterprise-wide data needs. • Created core concept (company definition of ‘Property’) to connect together major Yahoo! data sources e.g. finance, ad-targeting and analytics. Concept used by dozens of downstream data stores to map between financial and web analytics data.• Created PRD for “Building, Maintaining and Publishing” a set of conformed dimensions for 700 Tb data warehouse. Data Warehouse processes ~10 Tb per day.• Used multiple recursive (ragged) hierarchies to model business data. Implemented rules around hierarchy rollup. Developed python scripts to automate processes.

Redmond, Washington, Us

• Managed, developed, maintained and used multiple data marts to fulfill business data needs. Experienced complete data warehouse lifecycle in large-scale enterprise environment.• Data Marts. Created Data Mart PRDs - Interviewed end users and other stakeholders to gather business requirements. Developed ETL – Wrote code to process six data sources (RDBMS, Text, and XML) into a ‘Kimball dimensional model’. Created a Type II SCD on top of fact table as the center piece. Developed QA automated testing techniques for data warehousing reducing drop time by 50%.• Analytics. Collaborated with Product Management to develop and test churn models for subscriber base. Trained users on analytical tools (Brio, Reporting Services and R) and Kimball style dimensional modeling.

Nuremberg, Bavaria, De

• Team lead for analytics group. Maintained projects' schedule and worked as individual contributor on variety of data mining and statistical tasks. Mentored analysts in data mining and client management.• Client work. Reviewed proposals, created analytic portions of proposals, helped design survey components, built models, and presented results to clients. Developed predictive classifiers using classification trees (including bagging and boosting), multiple regression, K-Nearest neighbor, discriminant analysis, CART, etc.• Product development. Created specs e.g. PRD, Tech Spec, etc. with Product Development team for Company’s key products. Features included merging granular level shopping, attitudinal, and television clickstream data to create unified view of panelists for syndicated resale. Conducted extensive EDA on data for company's largest contract. Created contract’s SLA based on EDA. (Work later allowed us to prove violation of SLA and recoup $200,000.)

• Advanced an early stage start-up by developing new processes and operationalizing old ones. • Systems Automation – Designed schema for product database to support switch from semi-dynamic to fully dynamic website. Reengineered product update process reducing update time by over 90%.• Site Redesign and Relaunch – front end component to systems automation. Reengineered telephone orders process system increasing productivity by over 250%.• Created material that deterred alleged patent infringement from progressing beyond initial accusations.• Developed tailored marketing kits for key clients resulting 12% additional revenue first year.

• Created and managed SEO campaign resulting in improvements in page ranking.• Managed Site Relaunch Project – Launched on schedule with clean processes and full documentation.

Arlington, Virginia, Us

• Led personnel in challenging scenarios with time-sensitive goals.• Successfully completed: OBC (Officer's Basic Course), NBC (Nuclear, Biological, Chemical), STRAC (Squad tactical reaction assessment course).

Becoming A Better Manager

Mba, Mis, Marketing

Ma, Rhetoric And Composition

Bs, Physics

Bs, Mathematics

Ba, English