Daniel Bonilla Email & Phone Number

Málaga, Al, Es

Málaga, Andalusia, Spain

Worked to expand the US based nutraceutical company’s FMCG (fast-moving consumer goods) vitamin brands and their product lines on B2C e-commerce marketplaces in the US (United States), EU (Europe), MENA (Middle East), APAC (Asia-Pacific) and LATAM (Latin America).• Strategy – Defined strategy and created dashboards to track vital business metrics and objectives, leading >70 weekly meetings with the CEO, R&D (Research and Development), QC (Quality Control) and marketing team.• Product… Show more Worked to expand the US based nutraceutical company’s FMCG (fast-moving consumer goods) vitamin brands and their product lines on B2C e-commerce marketplaces in the US (United States), EU (Europe), MENA (Middle East), APAC (Asia-Pacific) and LATAM (Latin America).• Strategy – Defined strategy and created dashboards to track vital business metrics and objectives, leading >70 weekly meetings with the CEO, R&D (Research and Development), QC (Quality Control) and marketing team.• Product development – Proposed 25 new products for development by researching market trends, recommending ingredients and dosage based on clinical studies and preparing pricing analyses.• Project management – Led the development and launch of premium dietary supplement brand Prominent Nutrition and the manufacturing of 13 new dietary supplements.• Risk management – Oversaw operational health and risk management of all the company’s Amazon accounts with $XXM+ in revenue.• Performance marketing – Created Walmart PPC (pay-per-click) ads and managed US seller account, leading to sales growth of 70% over previous year.• Due diligence – Directed the research of international legal and regulatory requirements and product compliance needs in 15 countries, influencing key business decisions. Show less

Miami, Florida, United States

Managed EZ Melts, the company’s largest CPG (consumer packaged goods) vitamin brand, presenting detailed business performance reports directly to the CEO and CMO.• Brand strategy – Directed and implemented the brand strategy and managed the >$XM ad spend budget utilising the OKR goal setting framework across all e-commerce channels.• Performance marketing – Increased Amazon annual revenue 121% to $XXM and Walmart.com monthly revenue 603%.• Business strategies – Generated $X.XM in… Show more Managed EZ Melts, the company’s largest CPG (consumer packaged goods) vitamin brand, presenting detailed business performance reports directly to the CEO and CMO.• Brand strategy – Directed and implemented the brand strategy and managed the >$XM ad spend budget utilising the OKR goal setting framework across all e-commerce channels.• Performance marketing – Increased Amazon annual revenue 121% to $XXM and Walmart.com monthly revenue 603%.• Business strategies – Generated $X.XM in additional revenue over two-year period through constant inventory planning and reallocation of production resources.• Growth strategies – Achieved $XM in D2C (direct-to-consumer) website sales with growth of 730% in first year and launched website subscription programme generating $XXXK+ in yearly revenue.• Pricing – Provided $X.XXM in extra revenue from pricing decisions taken in first month on job.• Forecasting – Forecasted manufacturing and shipping logistics of >1 million bottles without restocking or product expiration issues.• Brand management – Oversaw two external Amazon PPC (pay-per-click) and Google Ads agencies and internal production of >500 pieces of advertising copy and graphics material to ensure alignment with branding and consumer behaviour.• Strategic marketing – Spearheaded new brand and product development, market research, competitive analysis, branding proposals and creative direction for 70% of the company’s products.• Digital marketing – Led creation and execution of >150 website, email and Facebook ad campaigns.• Process optimisation & financial planning – Conducted demand forecasting, process optimisation and inventory, budget and financial planning for brand with >20 products.• Training – Performed recruitment, onboarding, upskilling and coaching of three colleagues. Show less

Fort Lauderdale, Florida, United States

Client facing manager of the customer briefing centre at the technology company’s headquarters, providing brand engagement with B2B clients from diverse industries, including Fortune 500 companies. Managed the customer experience programme that markets unique value propositions of the company’s product portfolio, such as analytics, cybersecurity, cloud computing and SaaS (software as a service) offerings.• Brand management – Managed centre with $100M in pipeline influenced and oversaw… Show more Client facing manager of the customer briefing centre at the technology company’s headquarters, providing brand engagement with B2B clients from diverse industries, including Fortune 500 companies. Managed the customer experience programme that markets unique value propositions of the company’s product portfolio, such as analytics, cybersecurity, cloud computing and SaaS (software as a service) offerings.• Brand management – Managed centre with $100M in pipeline influenced and oversaw executive client briefings.• Product marketing – Facilitated highly customised and customer-centric dialogue between subject matter experts and key decision makers from high value (>$1M) accounts.• Decision-making – Strategised topics with sales and senior management, organised >30 executive briefing events and led all operational aspects of the centre. Show less

Escazú, San Jose, Costa Rica

Conducted marketing analyses, brand image reviews, offline and digital marketing communication strategies and customer profile targeting in the automotive, apparel and hospitality sectors.• Developed and facilitated capability building trainings on brand promotion, content management system use, analytics tracking and reputation management.• Produced additional revenue channel for client through the implementation of website feature.• Developed new marketing materials and strategies… Show more Conducted marketing analyses, brand image reviews, offline and digital marketing communication strategies and customer profile targeting in the automotive, apparel and hospitality sectors.• Developed and facilitated capability building trainings on brand promotion, content management system use, analytics tracking and reputation management.• Produced additional revenue channel for client through the implementation of website feature.• Developed new marketing materials and strategies that doubled customer inquiries. Show less

Madrid, Community Of Madrid, Spain

Strategised with directors and supported 15 international sales teams in the acquisition of >75 accounts using paid content.• Utilised analytics tools to track KPIs, segment markets and target audiences, observe trends, plan content and execute SEO improvements.• Managed remote team of 6 translators and transcribers, guided designers on marketing material and created advertisement sales packages.• Developed new process that resulted in work deliverables available for sales teams… Show more Strategised with directors and supported 15 international sales teams in the acquisition of >75 accounts using paid content.• Utilised analytics tools to track KPIs, segment markets and target audiences, observe trends, plan content and execute SEO improvements.• Managed remote team of 6 translators and transcribers, guided designers on marketing material and created advertisement sales packages.• Developed new process that resulted in work deliverables available for sales teams 4x faster.• Implemented new website organisational feature that tripled visitor time on site. Show less

Miami, Florida, United States

Expanded opportunities through creation of firm’s digital marketing offer, designed packages of services for B2B clients and led presentations that resulted in two account acquisitions.

Paris, Île-De-France, France

Performed a feasibility study for hosting English / French language exchange events to create cultural experiences for young natives and foreigners. Developed business strategy, created marketing plan, handled legal formalities and negotiated events with venues in London and Paris.• Negotiated with a popular restaurant in central London to successfully hold first event within one month of launching business.

Master Of Science - Ms, Marketing

Graduated with “notable” (remarkable) distinction.

Diploma From Paris Chamber Of Commerce & Industry, Business French And French Language / Culture

Bachelor'S Degree, Finance, International Business

Activities and Societies: The Honor Society of Phi Kappa Phi Graduated Magna Cum Laude with double major, on Dean's List every semester.

Associate'S Degree, Business Administration

Activities and Societies: Vice President of FBLA (business club) campus chapter, member: The International Honor Society of Phi Theta.