• Project: Client sought to expand their luxury hospitality operations into adjacent business verticals leveraging their globally identifiable brand• Execution: Initiated analysis of viable business expansion opportunities based on market readiness, brand viability, current assets, employee skillsets, product/service offering synergies and investment ROI. Presented expansion recommendations and respective business cases directly to owners obtaining confirmation to conduct detailed business and operational planning across four expansion business verticals. Led cross-functional team to develop detailed business plans across strategy, branding, operations, marketing and product offerings along with data and technology investments necessary for target business expansion. • Project: Client sought to digitize pricing data by transitioning from current Excel based budgeting tool for their multi-year, highly complex pharmaceutical trials• Execution: Identified, synthesized and prioritized budgeting tool capability gaps across multiple client functions to define target future state capabilities. Conducted market scan and detailed assessment of viable solutions graded against established scoring criteria. Designed POC approach, requirements, success criteria and stage gates for selected budgeting tool POC development in preparation for global rollout. • Project: Client sought to developed a market leading price model to drive growth across enterprise customers• Execution: Led market scan of leading digital solution providers to identify key capabilities coupled with internal and VOC assessment to determine pain points of current price model. Integrated best-in-class capabilities into a hybrid subscription – consumption price model that provided enterprise customers desired flexibility for incremental expansion while enabling the client to expand into additional market segments.

Project: Price diagnostic, impact assessment, list price optimization and product elasticity analysis for national automotive parts distributor • Situation: Client recently lost their ability to compare pricing against competition which served as the primary price calibration metric leading to a strong desire to evolve pricing strategy from market to value-based• Execution: Conducted detailed price diagnostic to identify major areas of improvement across pricing strategy, setting, implementation and governance. Coordinated with client leadership to determine highest value opportunities for immediate and long-term prioritization. Led cross-functional client workshops and market analysis to confirm price improvement ROI, optimize list prices, establish baseline product elasticity and determine additional segmentation elements for integration into client pricing tool.Project: Pricing strategy transformation and packaging redesign for B2B manufacturing solution provider • Situation: Client sought to transition from turnkey hardware solution sales to a software based recurring revenue model supported by standardized product bundle solutions • Execution: Led detailed market research and internal analysis to determine optimal product solution feature groupings establishing a future state software platform model that aligned with client growth objectives. Coupled analytical modeling with market insights to develop scalable platform price points optimized against customer value thresholds. Identified highest opportunity industry segments and developed tailored sales strategies to address. Designed recurring revenue compensation plans that supported new market approach.

Project: Pricing strategy, analysis, execution and sales force governance to support revenue growth for leading agricultural retailer • Situation: Client struggled with price optimization, standardization and governance due to disparate backend data sources and limited ability to monitor executed prices in the field• Execution: Led a coordinated team of pricing, data and strategy consultants to support the client in the selection of an enterprise pricing solution, design price optimization logic, develop pricing module enhancements and implement a comprehensive pricing governance process aligning with bespoke business requirements.

• Advanced Pricing Solution: Chemicals – Designed and implemented an advanced pricing solution across three Business Units for a global chemicals manufacturer. Managed the global training, implementation and benefits tracking of pricing solution leading to an incremental margin gain of $60 million.• Margin Optimization: Chemicals – Managed the design, training and implementation of advanced margin optimization tool across multiple Businesses. Led workshops to determine Business specific pricing requirements along with internal and external factors affecting price setting. Designed pricing performance monitoring Tableau dashboards. Integrated margin optimization tool into Business pricing process eventually delivering $13 million in incremental value. • Sales Effectiveness: Diversified Industrial Products – Coordinated multiple project teams in support of a $150m restructuring effort across sales and marketing divisions at a global diversified industrial product client. After successfully completing the initial program management, led dual supporting work streams focused on improving portfolio management effectiveness for global client dealers and rationalizing dealer support processes to drive greater cost efficiencies.

Management consultant with experience in advanced analytics, price optimization, sales strategy effectiveness and digital transformation across the automotive, healthcare and Oil and gas sectors• Sales Effectiveness: Professional Services - Led contract review process improvement and standardization initiative across global professional services company. Developed advanced review process structure along with global implementation strategy leveraging key insights, leading practices and current state process alignment. Managed local team in conjunction with various Regional change agents to implement standardized process across 70% of total organization, exceeding client timeframe goals.• Digital transformation: Healthcare – Improved governance, collaboration, market insights and analytical capabilities for leading healthcare provider. Mapped current organizational structure against leading practices to determine optimal future state. Designed future state vision, structure and roadmap utilizing a phased end-state strategy.• Pricing Strategy: Oil & Gas – Developed pricing strategies to identify an additional $1 billion in revenue for multinational oil & gas solutions provider. Leveraged advanced analytics, customer benchmarking, share of wallet assessment and contract review analysis. Primary analysis focused on weighted average rate adjustments utilizing multi-framed price bands.

• MBAA, VP of External Relations• Faculty-selected, Marketing Fellowship Recipient

Facilitated the interaction between MBA students with Alumni and other business schools. Headed the Alumni Relations and Hoosier Hosts committees.

• Researched and created Hispanic customer segment marketing strategy, which was presented to senior management, that identified a $230 million opportunity and recommendations to target • Developed new report for $600 million US hospital market that allowed analysis of national strategies across regions, districts and other industry categories for the first time• Created launch plan for special metabolics formulas introduction into Mexico generating a projected NPV of $24 million over ten years while helping to save the lives of around 174 children a year • Coordinated digital media project of four videos and five articles designed to educate moms on feeding issues and increase awareness of Enfamil Solutions brands

Manage and distribute online marketing campaigns and promotional material for large corporations such as HP, Gap, Symantec and Guitar Center through affiliated websites. Coordinate all promotions for HP's online channel across 3,000 websites averaging $500,000 in daily revenueAssumed Program Manager role for Chinavasion account; heading international team to create and develop new marketing strategy that has increased monthly revenue 24%Manage HP's Small Business Pay Per Call Division producing over $30,000 per month; coordinate team of threeNegotiated placements for HP's Black Friday campaign generating $21 million in revenue Lead monthly Account Representative meetings; direct seminars on HTML, EXCEL and campaign management

Selected and managed 15 websites for Guitar Center's first online coupon campaign generating an additional $150,000 in average monthly revenue Streamlined HP's online search engine compliance process savings roughly $24,000 in quarterly company feesCreated Guitar Center efficiency campaign that maintained monthly revenue and increased profits by 15%Developed targeted optimization campaigns increasing Woodwind & Brasswind's revenue 300% in one yearResearched and managed Guitar Center activation campaign adding 75 revenue producing websites and $25,000 in monthly revenue

Developed advanced Guitar Center recruitment campaigns netting $130,000 in incremental quarterly revenueEnhanced existing Symantec promotional structure by removing redundant coupon codes netting $20,000 in additional monthly revenue

Reviewed financial assets and business plans of client companies and promoted them to large financial institutions

Managed client company brand and communications with financial community; provided investor relations for five companies in developing technology markets.Assisted in development and promoted new company marketing strategy and rebranding projectAdvised president on various aspects of rebranding project for company name, logo and website