Supporting our Global Brand & Comms team with media and social insights.

Promoted to lead Social Listening across the group including Sainsbury’s, Argos, Tu Clothing, Nectar, Habitat and Bank - helping to drive a culture of customer understanding and empathy.

Responsible for monitoring and reporting on emerging social media tools and trends to outline how they can be incorporated into our business, marketing and PR strategies.Monitor consumer attitudes and social sentiment towards Argos, Sainsbury's, Habitat and Tu Clothing through social listening.Produce reports before, during and after key campaigns to enable various teams to evolve their messaging and content, empowering them to be reactive to social and competitor… Show more Responsible for monitoring and reporting on emerging social media tools and trends to outline how they can be incorporated into our business, marketing and PR strategies.Monitor consumer attitudes and social sentiment towards Argos, Sainsbury's, Habitat and Tu Clothing through social listening.Produce reports before, during and after key campaigns to enable various teams to evolve their messaging and content, empowering them to be reactive to social and competitor trends.Raise and escalate potential threats and complaints spotted across social media to key stakeholders before they go viral. Show less

In January 2017, Freedom Communications joined the GCI Group, one of the UK’s leading Converged ICT Service Providers with offices from Poole to Glasgow. It is one of the UK’s fastest growing MSP’s and provides a suite of managed services designed around five capability pillars.In my role, my efforts were spread across the companies that form the GCI Group to deliver one single voice:-Management of Social Media for the entire group across a variety of platforms, utilising… Show more In January 2017, Freedom Communications joined the GCI Group, one of the UK’s leading Converged ICT Service Providers with offices from Poole to Glasgow. It is one of the UK’s fastest growing MSP’s and provides a suite of managed services designed around five capability pillars.In my role, my efforts were spread across the companies that form the GCI Group to deliver one single voice:-Management of Social Media for the entire group across a variety of platforms, utilising bothpaid and organic methods to target key company verticals, stakeholders and sectors.-Planning, writing and execution of digital campaigns around a variety of strategically important solutions that drive lead generation and demand generation.-Managing marketing for key product launches such as Enterprise Mobility + Security andManaged Cloud PBX.-Writing copy for blogs, events, case studies and press releases around a variety of topics fromPrivate Equity Investment Announcements to blogs relating to enabling collaboration, costsavings and seamless customer experiences.-Working with key partners including Microsoft, Enghouse Interactive and PATA Yamaha’sWorld Superbike team to deliver jointly branded collateral and website content.-Managing the logistical and marketing elements of all GCI Group webinars to informcustomers and prospects about how the latest technologies can drive outstanding outcomesfor their businesses.-Developed a Social Selling program to help the Sales teams utilise LinkedIn and the SalesNavigator tool to take prospect and customer relationships online and to network moreeffectively. Show less

Learning and working as a Marketing Executive as part of an IT Sales and Marketing Apprenticeship within Freedom's Marketing department.In April 2017, I completed my Apprenticeship achieving a Distinction grade.