Daniel Burton

Daniel Burton Email and Phone Number

VP Of Product Strategy @ Xplor | Driving Revenue Growth @ Xplor
Daniel Burton's Location
Louisville Metropolitan Area, United States
About Daniel Burton

With over 10 years of product management experience, I am a strategic and visionary leader who defines and delivers products that win in the market and help Xplor achieve its revenue goals within the direct and partner sales channels. I am responsible for providing products for SMBs that generate 300m annual net revenue and grow 15-20% yoy in our payments business.I am passionate about leading and empowering cross-functional teams, collaborating with internal and external stakeholders, and leveraging data and insights to inform product decisions and strategy. My core competencies include customer service, sales, market research, agile development, and pragmatic marketing. I hold a PMC-III certification from Pragmatic Marketing and a bachelor's degree in business and computer information systems. I value character, culture, communication, and faith, and I strive to make a positive impact in the world through my work.

Daniel Burton's Current Company Details
Xplor

Xplor

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VP Of Product Strategy @ Xplor | Driving Revenue Growth
Daniel Burton Work Experience Details
  • Xplor
    Vice President Of Product Strategy
    Xplor Dec 2021 - Present
    Louisville, Kentucky, United States
    Product Enablement Strategy• Built from scratch a Product strategy to transform commercial teams from payments-only focused selling to software selling• Moved from 2% to 30%+ software attachment in monthly Direct sales channel by selecting and enabling best in class vertical solutions in both primary and undersold verticals• Specifically moved selling into B2B market from 6% of sales to over 20% by enabling well selected, top software solutions• Improved Direct channel (200+… Show more Product Enablement Strategy• Built from scratch a Product strategy to transform commercial teams from payments-only focused selling to software selling• Moved from 2% to 30%+ software attachment in monthly Direct sales channel by selecting and enabling best in class vertical solutions in both primary and undersold verticals• Specifically moved selling into B2B market from 6% of sales to over 20% by enabling well selected, top software solutions• Improved Direct channel (200+ reps) YoY growth from -2% to 5%+• Created Software selling PnL to track net revenue and gross profit with software selling, zero to 4m in 2.5 yearsGlobal ISV Payments Strategy• Developed a growth strategy to expand global payments platform to over 25 countries in 2-year span• Created and ran in-person payments strategy for US and global in person payment needs including terminal and non-terminal strategies• Worked with our Payment vendors to help plan strategy to unlock new countries for highest growth needs of expanding payment capapbilities• Worked with Saas vertical teams to support global partnerships and partners ISV business development• Helped grow global volumes across multiple currencies and geographies 300%+ Show less
  • Clearent
    Director Of Customer Support
    Clearent Oct 2020 - Feb 2022
    Louisville, Kentucky, United States
    Director over Call operations, Research, Training & Content, helping make Clearent Sales reps sell more and service less while investing in our employee talent to grow and succeed! Achieved hitting new records for Service Levels, Transfer %, Adherence, ASA, Call/Merchant Ratios, Attrition, as well as significantly improved engagement scores across our team of 50+.
  • Clearent
    Director Of Platform Strategy
    Clearent Mar 2020 - Oct 2020
    Louisville, Kentucky, United States
    • Delivered mobile Merchant Facing portal to delight customers and increase frequency of self-service• Lead cross company stakeholders to streamline activation process for Clearent. Converted 1100+ customers in 4 months• Defined and delivered mobile friendly onboarding system from concept to rollout in < 2 years and within $2m budget to streamline onboarding experience for partners, integrators, and the sales organization• Delivered auto underwriting engine to streamline… Show more • Delivered mobile Merchant Facing portal to delight customers and increase frequency of self-service• Lead cross company stakeholders to streamline activation process for Clearent. Converted 1100+ customers in 4 months• Defined and delivered mobile friendly onboarding system from concept to rollout in < 2 years and within $2m budget to streamline onboarding experience for partners, integrators, and the sales organization• Delivered auto underwriting engine to streamline onboarding timing. Increased number of merchants boarded in <4 hrs by 500%• Worked close with risk vendors Lexis-Nexis, GIACT, MATCH, OFAC checking and Card Brand Compliance for KYC, bank checks• Provided product & project management to set up a knowledge base for our service center - support.clearent.com• Built and socialized strategic business cases with financial analysis to help drive priorities• Added secure and compliant e-signature solution to streamline merchant experience and sales experience• Implemented NPS/CSAT tracking mechanism Show less
  • Clearent
    Sr. Product Manager
    Clearent Jul 2016 - Mar 2020
    Sellersburg, In
    I product manage Clearent's Compass tool. Compass entails merchant facing reporting, sales facing CRM, and a number of internal tools used by our operation teams including underwriting, servicing, equipment, and manages the boarding process. I am responsible for providing market research and creating, communicating, and designing the vision for each of the technologies listed. I currently provide oversight to our UX design team and am currently the hiring manager looking for a product manager… Show more I product manage Clearent's Compass tool. Compass entails merchant facing reporting, sales facing CRM, and a number of internal tools used by our operation teams including underwriting, servicing, equipment, and manages the boarding process. I am responsible for providing market research and creating, communicating, and designing the vision for each of the technologies listed. I currently provide oversight to our UX design team and am currently the hiring manager looking for a product manager to assist in these areas. Show less
  • Heartland Payment Systems
    Product Manager
    Heartland Payment Systems Jan 2014 - Jul 2016
    Jeffersonville, In
    - Responsible for the vision, roadmap, and overseeing the implementation and support of Heartland’s customer facing credit card processing reporting application, InfoCentral- In charge of researching and understanding our customers needs and problems- Talked with customers, front line employees, ran surveys and on-site visits to learn about our customers and better establish customer personas- Worked in close conjunction with our development team of 15, which includes business… Show more - Responsible for the vision, roadmap, and overseeing the implementation and support of Heartland’s customer facing credit card processing reporting application, InfoCentral- In charge of researching and understanding our customers needs and problems- Talked with customers, front line employees, ran surveys and on-site visits to learn about our customers and better establish customer personas- Worked in close conjunction with our development team of 15, which includes business analysts and UX design teams, to ensure new features were easy to understand and use with no prior training.- Coordinated BETAs, focus group testing, service center training, and go-to market strategies for new feature releases.- Worked with multiple business stakeholder and product groups to prioritize enhancement requests and other product agendas.- Customers with InfoCentral posted a 14% higher NPS- Customer adoption increased 33%+ in 2 years- Monthly Unique Logins doubled in 2 years- Created Industry First Mobile version of Site Show less
  • Heartland Payment Systems
    Business Analyst
    Heartland Payment Systems Nov 2012 - Jan 2014
    Jeffersonville, In
    - Managed the development lifecycle for a highly secure web portal - Handled requirement gathering, user stories, production support, managing stakeholder priorities, and communicating with developers, QA, and architects- Development team worked under both Kanban and Scrum agile methodologies- Worked with front line service center employees to gather requirements and understand customer’s problems- Lead team effort to rebuild our customer facing reporting portal on new… Show more - Managed the development lifecycle for a highly secure web portal - Handled requirement gathering, user stories, production support, managing stakeholder priorities, and communicating with developers, QA, and architects- Development team worked under both Kanban and Scrum agile methodologies- Worked with front line service center employees to gather requirements and understand customer’s problems- Lead team effort to rebuild our customer facing reporting portal on new technology, streamlining user experience, which includes industries first mobile optimized application- Organized and reported the product’s progress to product leadership on an on-going basis- Trailblazer Award 2013- Lead Team of 7 Developers/1 QA- Spearheaded a re-write of Heartland's Merchant Facing Reporting Portal - InfoCentral Show less
  • University Of Maryland
    Assistant Baseball Coach - Recruiting Coordinator
    University Of Maryland Jul 2009 - Jul 2012
    College Park, Md
    Recruiting Coordinator 3 Years2010 Baseball America top 25 Recruiting Class (best class in school history)
  • Evansville Otters
    Professional Baseball Player
    Evansville Otters Apr 2008 - Aug 2010
    Evans
    Played OF,1B - 2 Years

Daniel Burton Education Details

Frequently Asked Questions about Daniel Burton

What company does Daniel Burton work for?

Daniel Burton works for Xplor

What is Daniel Burton's role at the current company?

Daniel Burton's current role is VP Of Product Strategy @ Xplor | Driving Revenue Growth.

What schools did Daniel Burton attend?

Daniel Burton attended University Of Louisville.

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