Direct and manages all company commercial activity in Texas. Manage National and Regional Account activity and program design and execution in the Central US. Binding Brauerei USA Inc. d/b/a Radeberger Gruppe, USA is an importer of German Beers and Sales Agent for Latis Imports, LLC an importer of Belgium Beers, is a division of Radeberger Gruppe, the largest Brewing group in Germany. We are a fast growing player in the specialty import category, with brands from Germany (Clausthaler N/A, Radeberger, Schofferhofer Grapefruit) and Belgium (PALM, Rodenbach

Pro Pac Marketing has over 25 years of shopper marketing intelligence and industry service. My partner, Lee Owen, has been an owner at ProPac Marketing since its inception. Together, we formed All Access Marketing as partners in this company. All Access is a marketing services company focused on providing trade marketing expertise and "execution with excellence" for the consumer product goods industry. We develop effective marketing programs which include traditional, non-traditional and grassroots initiatives with an entrepreneurial approach tailored to meet the goals and objectives of our clients. I joined forces with industry veteran and All Access Marketing co-owner Lee Owen to work on brand development, customer marketing and to provide leadership for the sales and marketing team. All Access Marketing Partner services include strategic planning, account and brand management, creative ideation, shopper marketing programs, event management, consumer engagement, print, design and production, sourcing and fulfillment, and interactive technology. “We take brand strategy and bring it to life.” My primary focus is to lead business development and to manage client relationships and the All Access team..

Responsible for creation and execution of the go-to-market strategy for an entire 12 (we fllexed up to 17) state division, consistent with global brand strategy and priorities. Led Marketing Department on core division mangement team. Member of division Leadership Team.Managed multi-million dollar budget. Consistent and solid record of growing brand value. Directed/coached/mentored Field Trade Marketing Managers in development of local business plans and support of field sales teams. Ensured proper prioritization of division opportunities, and allocated marketing resources by market and activity to meet the opportunities. Ensured compliance of local programs with the specific legal constraints of the individual market(s), embraced and promoted global brand identity/essence, and ensured the team had consistency with long term strategic objectives. Consult with central marketing to provide input to overall brand strategy. Oversee the 4 Field Trade Marketing Managers in 3 Business Units (and 1 Marketing Coordinater) to ensure effective execution of plan. This included a multicultural FTMM to focus on this emerging consumer base. Led team training to embrace and own digital and social media initiatives as focus and budget increased in this area. Worked with GM, Finance Director, DSOP and local sales managers to ensure sales coordination with the marketing plan. Worked closely with distributor network to build partnership. Ensured adherence of local business plans to division marketing budgets by brand and compliance with overall Pernod Ricard budget controls and procedures. Managed 27% of Pernod Ricard's business / profitability in the U.S. Was absolutely passionate about the business!

Directed 8 states in the SW US for all Pernod Ricard trade marketing.

Director of Marketing for 15 state Southern Business Unit. Managed 4 regions within the division.

Managed Promotion Agency from top to bottom. Primary client was Diageo - where we managed their brand promotional activity in the SW US, NE US. We also managed project based activity in the Central US.

Brand Marketing of Diageo Brands. This followed 14 years in Sales with Diageo (Also known as GUDV, UDV, IDV, Heublien, Paddington)

Managed Trade Marketing relationship between Field Sales and CT Headquarters. 5 state territory - MN, NE, WI, ND, SD

Managed MN, ND, SD, WI, NE sales

As the On and Off Premise Manager at Diageo, I managed the business in my designated market within each of the respective on premise and off premise channel by providing leadership, programming and focus with the distributor team.