Licensed in Economics, and specialized in Strategy for Luxury Brands in the digital area. Expert creating plans and implementing them in the 2.0 culture, coordinated with the Brand Ecosystem.Since 2013, managing El Corte Ingles, Social Ecosystem. Giving service to Marketing and PR Dpt, . Organizing digital PR events, 2.0 special audiovisual content and building relationship with 2.0 relevant people. Designing the Social Media Plan, budgeting and executing ad campaigns as well as Media and Social Apps. Analyze and integrate results to improve future executions. Previously, from 2010 until 2013, , Using 2.0 tools in TV Prime Time show, "El Hormiguero". Managing a community of 1.3 MM twitter users an 850.000 Facebook Fans, developing an expertise in SocialTV. With large experience in an Advertising Agency, I work very confortable and eficiently in the Client Field as well as Agency and Creation requirements.Speaker about 2.0 Communication and Social TV, Teacher at Instituto de Empresa (IE) at Master in Digital Journalism.Specialties: Strategic Planner, consistency in Media Planification working and building Branding and identity.