Daniel Alonso Email & Phone Number

Florida, United States

• Built and led a founding team of specialists, launching a core CTV product that secured a $1.5M sales pipeline within the first month through a data-driven, market-differentiated offering.
• Forged 5+ key alliances with top-tier media analytics firms, resulting in a unique product offering generating a competitive advantage within the burgeoning CTV advertising market landscape.
• Secured and managed supply and demand partnerships with over 10 top agencies, resulting in a market offering expansion that introduced a novel way to program and plan CTV within the industry.
• Administered P&L management and implemented strategic pricing within a very competitive landscape to effectively launch and go to market with our new product.

San Francisco, CA, US

• Transformed regional operations by implementing streamlined processes, leading to 100% achievement of content KPIs and 21% year-over-year revenue growth, even with a 50% reduction in the Latin American team size.
• Directed a cross-functional team of 11 Partner Managers across 4 countries, optimizing content procurement and distribution efforts and enhancing engagement with Tier 1 media partners in 7 territories.
• Cultivated strategic relationships with key media companies in Brazil and Mexico, resulting in record revenue streams and unlocking significant sales opportunities, thereby solidifying Twitter’s competitive position in.
• Advanced leadership initiatives by moderating international panels and creating industry presentations, reinforcing Twitter’s reputation as a leader in content distribution and enhancing the value proposition.

Miami, Florida, US

• Spearheaded global business development initiatives across 7 business units, driving a $35 million revenue pipeline through strategic partnerships with major digital publishers like Twitter, Twitch, and Spotify.
• Evaluated and prioritized growth opportunities by implementing effective go-to-market strategies, resulting in a 25% increase in partnership activations and enhanced market penetration across Latin America.
• Developed the Mobile Performance Unit for Latin America, successfully executing new channel opportunities for strong performance advertisers within the region.

Miami, Florida, US

• Piloted sales initiatives across 10 business lines in the U.S. territory, generating $20 million in revenue in 2015 through the acquisition of key partnerships with leading media companies.
• Negotiated high-value agreements with leading digital media companies to secure exclusive brand representations, elevating IMS’s portfolio while driving a notable increase of 40% in client acquisition within one fiscal.
• Facilitated contract negotiations and deal structures that ensured sustainable, profitable partnerships, resulting in a 30% increase in overall profitability for partnered business units.
• Developed and mentored vertical teams across Brazil, Mexico, and the U.S., guiding new partners from initial onboarding through business maturation and achieving profitability milestones.
• Recommended strategic initiatives that reshaped the sales approach, introducing a horizontal collaboration model that maximized cross-vertical efficiencies and resulted in significant growth in 2014.

São Paulo, São Paulo, BR

- Championed contract negotiations that resulted in 20% revenue growth through strategic alliances.

Miami, Florida, US

- Led marketing strategies that drove a 40% increase in sales through targeted advertising focused on the Hispanic market

US

US

Mba, Marketing; Management

Bachelor, Marketing & Music Business And Entertainment Industries