Daniel Campatelli Email & Phone Number

Denver, Co, Us

Boston, Massachusetts, Us

Oversaw National & International Paid Text/Shopping accounts across a variety of industries while working closely with internal & client teams to ensure our work complemented the client’s digital objectives/goals by setting clearly defined KPI goals.• Managed an annual advertising budget of $10MM-$15MM• Maintained direct relationship with Advertising Reps & Feed aggregation platforms (Google, Microsoft, Amazon, Feedonomics, Godatafeed)• Responsible for Budget recommendations, projections & estimates for future spend & growth opportunities• Coordinated with Media Directors, Analytics & Programmatic teams to ensure tracking & dashboards accurately represented internal platform performance to improve client visibility/awareness• Frequently tested new programs & closed betas rolled out by Google and other advertiser platforms to gauge viability/ if these new tactics would provide a positive account lift (regarding efficiency, revenue & growth)

Boston, Massachusetts, Us

Oversaw National Ecommerce, CPG & Technology accounts with a focus on driving engagement & sales.• Managed annual advertising budget of $2.5MM-$5MM• Restructured and revamped Ecommerce accounts to remove/optimize underperforming campaigns that led Sam Edelman to drive a +75% YoY revenue increase (+$11.3MM) while experiencing a -10% YoY decrease in ROAS• Led the implementation for beta program launches such as Waymo-One in the Phoenix Metropolitan Area to drive awareness & increase app downloads to grow their user base• Conducted competitive research and keyword analysis to drive new marketing campaigns & optimize existing campaigns

Boston, Massachusetts, Us

Oversaw Regional & National SEO accounts while managing 40 PPC accounts in various industries to compliment organic growth with paid marketing tactics. Work included optimizing organic & paid presence in order to create/promote original content across various platforms to bolster and grow search presence surrounding relevant topics, services & industries.• Provide & implement marketing strategies to increase online presence and drive website traffic/conversions through on-site and off-site SEO, SEM, PPC, and social media channels• In-depth keyword research to target highest performing keywords & implement across organic/paid channels for best results• PPC optimization to ensure campaigns are growing in terms of conversions & ROI while decreasing overall CPC

Boston, Massachusetts, Us

Oversaw a book of 25+ clients that included small-medium sized businesses & key accounts across a variety of local/national regions & unique industries. The overall scope of work included website layout/design, original content creation, email campaigns, newsletters, & keyword optimization in partnership with PPC to promote the organic growth of traffic and conversions. • Provide marketing strategies to increase online presence and drive website traffic/conversions through on-site and off-site SEO, SEM, PPC, and Social Media• Manage and maintain client websites; Experience with Wordpress, Squarespace, Wix, HTML, CSS.• Generate original content for clients on a monthly basis• Manage social media platforms, including Facebook, Instagram, Twitter, and LinkedIn• Create email campaigns using MailChimp and Constant Contact• Create monthly reports using Google Analytics, Google Search Console, Google My Business and Social Media Insights, to analyze performance and provide strategic recommendations based on industry trends

Boston, Ma, Us

Worked closely with interdepartmental management to re brand and expand the Downtown Boston Arts Market/ Winter Market. Provided ancillary support to the Marketing / Brand Manager by formulating strategies and creating content for events. • Contacted, screened, & accepted over 50 local artisans from around the New England region to engage in a presence in a high foot traffic area in Downtown Boston (1,300 pedestrians hourly)• Aggregated data from vendor sales to provide business insight on certain industries in Downtown area.• Managed Social Media accounts to create awareness and drive engagement for new businesses, events, and happenings in Downtown Boston

Boston, Ma, Us

• Developed social media strategy plan for the 2017 & 2018 Illuminus Light Festivals • Launched Snapchat geo-filters for the Illuminus event which increased brand engagement & awareness by over 80,000 consumers in 30 hours• Wrote copy and designed digital assets for social media campaigns to engage local businesses and consumers in the Downtown Boston area

Wakefield, Ma, Us

Researched and implemented efficient methods of sales lead tracking which led to a 35% increase in sales funnel conversion. Work included streamlining lead-intake and sales process by developing process and KPI monitoring. Implemented highly targeted radius ad campaigns through print, direct mail, and digital channels to increase client base. Led and managed re-design of the company website.• Oversaw internal company growth of 60% - along with revenue increase from $3,000,000 to $6,000,000 over 1 year period• Managed an annual advertising budget of $150,000+• Decreased website bounce rate & increased site conversions through on page content optimization and UI/UX improvements

In a start-up environment, was tasked with duties ranging from handling new client-intake including account creation, account management, and billing. Wrote relevant articles, blogs, and managed social media accounts. • Collected data on market segments for online advertisements• Collaborated with local and international developers on app and web site development• Responsible for uploading and maintaining over 1,500 client accounts• Maintained quality assurance through call tracking logistics with 2,000+ active numbers• Handled general administrative functions: logistics, shipping, scheduling, receiving, billing

Bachelor Of Science (B.S.), Advertising

Associate'S Degree, Marketing/Marketing Management, General