C Holdings was created to acquire, operate, and invest in businesses.• Current: Investing in startups and private companies across multiple industries and helping with operations, marketing strategy, customer acquisition & journey as A fractional COO / CEO• 2022: Transitioned over a mid 7-figure eCommerce business into Mustard Seed Ventures portfolio• 2016: Acquired a clothing store as a franchisee and became the highest growth store in our region within 4 months. Once COVID hit, we scrambled to open an ecommerce store and grew that to account for 20% of revenue within two months. I sold the business in 2021 • 2014: Acquired a maternity clothing store with one location and grew revenue 300%, opening two additional locations through franchising and built an ecommerce store. I sold the business in 2019

LilyanaNaturals.comAlehorn.com

Brought on board to transition a mid 7-figure ecommerce business into a private equity portfolio.

Hired to transform the brand and oversee daily operations. Within the initial three months, I revamped the team and implemented CRO strategies, resulting in a twofold increase in business performance and continued to grow sales throughout the year.

Provided expertise on growth strategies and contributed to shaping the business's vision.

Joined the company with the aim of reigniting growth, revitalizing the website, and optimizing operations for enhanced profitability. In the initial month alone, I introduced CRO initiatives that contributed over $80,000 to the bottom line.

Operated 5 brands as the CEO under the Onfolio umbrellaMightyDeals.comVital-Reaction.comPrettyneatcreative.comGetmelinks.comOutreachmama.comDue to market timing, the parent company ran short on funds and all top management was let go. We did see strong growth in the portfolio during this time.

Torii offers a seamless way to buy a home for the new generation.In 4 months:• Acquired the highest number of targeted leads which lead to a record sales month.- Built a sticky customer experience to close clients faster and help them evangelize for the business.• Created a new way to engage and acquire word of mouth leads through Housewarming parties where we would pay for a new client to have a party and spread the Torii brand.• Opened and scaled social media channels such as Instagram, Clubhouse, TikTok, and Linkedin.As the housing market became extremely competitive in the markets we served, our revenues dropped and we had to lay off a significant portion of our team, operating as a lean organization in survival mode. I am an investor in Torii so I continue to cheer on the team from afar.

In <1 year:• Achieved a top 100 Etsy store• Grew revenues 100% year over year• Rebuilt Klaviyo email flows which led to a 10% increase in conversion rates• Oversaw all marketing and growth initiatives• Developed an intern program for the company's first intern• Implemented help desk and customer service protocols• Managed website redesign from the ground upNorthwind produces personalized leather goods in the USA for consumers and businesses.

Appointed to oversee a struggling enterprise and facilitate its exit from the portfolio.

Built and managed social media and joined the Leadership Team to help with growth.

Established Amazon FBA stores for clients.

Built an Amazon FBA business and within 6 months became one of the largest sellers in their space.

Reached $1M in sales in the first year and created 3 category leading brands on Amazon

Met the 2 founders at a startup networking event and joined their team as Marketing Director.Shortly after joining $1.2M was raised in a Series A round of financing.Built a marketing funnel and process to find and convert leads.

Researched startups in the Bay Area for potential participants in the accelerator program.Assisted portfolio companies with marketing, brand strategy, and capital raising.

Read the book, Pitch Anything by Oren Klaff in my dorm room senior year in college and called the author to ask how I can get involved in his company.Flew out to Oren's house and started working with him right away by securing media appearances and building out pitch decks for clients to raise capital.

Secured an intern position at a boutique commercial real estate firm by sending a letter that got me in the door. The hiring manager later shared that I was not qualified for the internship but the letter I had sent was something he had never seen before and decided to give me the position based on creativity and perseverance.Built financial models and spreadsheets for over $400,000,000 worth of commercial properties using the ARGUS software Developed and implemented direct marketing campaigns to effectively communicate to prospective clients.Worked and shadowed in building management, leasing and acquisitions.

(Acquired by Chegg after being on SharkTank)First employee brought on after going up to the CEO after an entrepreneur club meeting and asking how to get involved.Pitched to 300+ classes to sign up for the service on a day to day basis.Practiced Guerrilla Marketing on campus by getting signups any way possible, even if it wasn't "school approved" at the time.Took an active role in day to day operations and improved site functionality.