Daniel Cardenas Email & Phone Number

Bogotá, Capital District, Colombia

As a co-founder and product manager at Toctoc Nash, my skill set spans several crucial areas:Strategic Vision and Leadership: I have the ability to establish and communicate the long-term vision for our products, aligning them with our business objectives. I lead teams and projects, ensuring all efforts contribute to the overarching company goals.Product Management: I possess a comprehensive understanding of the product lifecycle, from ideation to launch and beyond. I excel in identifying market needs and translating them into features that deliver real value to our users.Data Analysis and Evidence-Based Decision Making: I leverage data to inform our product decisions, analyzing user behavior, product performance, and market metrics to continually refine our offerings.Technical Skills: My background in relevant technologies, especially artificial intelligence, allows me to work closely with development teams and understand the technical capabilities and limitations of our products.Collaboration and Communication: I effectively collaborate with various stakeholders, including engineers, designers, marketing, sales, and support teams, as well as directly with customers and end-users. I serve as a crucial link between the technical and non-technical aspects of our business.Problem Solving and Creativity: I tackle challenges creatively and effectively, seeking innovative solutions to complex product and business problems.Adaptability and Continuous Learning: I quickly adapt to changes in the market and technology and am committed to continuously learning about new tools and methodologies that enhance product development and management.

Bogota,D.C., Capital District, Colombia

Lead strategic client, project and operations management for this agency that provides marketing services associated with coaches' needs to create digital assets.- Produced highly customized marketing solutions for clients in the coaching space to grow digital assets.- Pioneered agency business model through cross-functional strategies including Branding System Design, Customer Journey Design, and Service Blueprint.- Accompanied clients in preliminary stages, understanding needs and turning them into requirements and determinants through briefs and mood boards.- Defined and packaged agency services in modules to allow customized marketing products and services in line with individual needs of client audience and strategic segments.- Integrated Figma-Excel for SCOPE, SOW's, budgets, and necessary documentation. This system cut the time needed to prepare commercial proposals by up to 80% and maintained clear project scopes with clients.- Developed the systems to address and verify (QA) the execution of projects and operations according to client communication and branding needs through KPI's.- Developed continuous improvement processes through work breakdown structure (WBS) in all processes of the internal operation, reducing delivery times by 28% and improving NPS by 67%.tion.

Bogota, D.C., Capital District, Colombia

Systematise the commercial and administrative documentation of the agency.- I created systems that allow the creation of digital assets that respond to the need for the production of multiple graphic pieces as well as banks of motion graphic and illustration modules that as units can interact with each other to create new content 75% faster than when following the process from scratch.- Automate and create branding systems that through figma's functionalities such as components and libraries allow you to streamline the production of graphics and audio visuals this system also allows you to streamline the production of your own content.

Bogota, D.C., Capital District, Colombia

I worked as a consultant for the transition of the business model of a plastic manufacturing company into a company that markets biodegradable and compostable disposables with a more environmentally friendly and above all circular vision.- Systemized brand into patterns for different uses allowing it to maintain business values, philosophy, and graphic identity regardless of execution.- Proposed models for the online automation of internal and customer communication processes for inventory control through the integration of different CRMs. - Developed manufacturing of packaging systems responding to logistical needs for import from China and sale in Colombia.

Shenzhen City, China

Create and develop an IoT ecosystem products associated with taekwondo for the Asian market- Performed benchmarking to understand substitute products, direct competitors, and recurrent solutions to problems.-- Performed benchmarking to understand substitute products, direct competitors, and recurrent solutions to problems.- Compiled requirements and determinants from the ergonomic system (Object-Activity-Physical Space or context) and consolidated them in a first version of 'Job steps'.- Subjected prototypes to systemic tests to enable commercialization and pivots to business model.- Identified the technological maturity level under the TRL (Technological Readiness Level) scheme and developed products to TRL 5.- Built instruments to characterize the Latin American regional target market and strategically reoriented business model based on this information.- Consolidated the commercial benchmark of the most important players in global and regional market under the incognito client strategy.- Identified product life cycle, competitors, sales, introduction, growth, maturity, and decline.- Increased sources of monetization through a product service system (PSS) to expand ranges, versions, scales, and scope through mass customization and attract audiences with lower purchasing power.- Established the product in its digital, analog, and mixed version based on service experience involving frontend and backend efforts in the logistic chain of the operation.

Lima, Peru

Accompanied the qualitative market and product study for an electronic chest protector for Tae Kwondo Do combat from which the photograph was taken for what were the development points that led to adjustments to the commercial strategy and new points of development of the value offer and the product at that time, within the scope of my tasks were- Establish a baseline of market information requirements for the taekwondo training system business model developed by Kikwon Tech for the Latin American market.- Construct instruments to characterize the Latin American regional target market.- Sizing the regional and global market by means of highly reputable information sources.- Strategically reorient the business model of the training system developed from market information. From this process, we obtained data that allowed us to:- Define the MVP under the 'Must have, Should Have, and Nice to have' scheme.- Consolidate the commercial benchmark of the most important players in the global and regional market under the incognito client strategy in Spain and Canada.- Identified the product life cycle in the market, competitors, sales and their position in the different phases of development, introduction, growth, maturity, and decline.- Nurture the business model by increasing the sources of monetization of the product through the creation of a product service system (PSS) to expand ranges, versions and scales, and scope of the product through mass customisation, to attract audiences with lower purchasing power through models such as leasing, renting or financing and corporate audiences such as schools, leagues or federations.- Establish the core of the business in all dimensions as a synthesis of efforts that crossed the product in its digital, analog, mixed, and mixed versions based on a service experience involving multiple frond-end and backend efforts in the logistic chain of the operation.

Bogotá

TocToc.co is a socially based staurtup that seeks to eliminate excessive intermediation in the agroecological market and create urban communities that maintain the food sovereignty of the localities beyond the economic interaction through the concept that is called community purchasing and that is managed by an own algorithm created to connect people in the city and so that farmers can make a community logistics management, my tasks consisted.- Identified competitive advantages and barriers in the market.- Supported quantitative and qualitative user creation and consolidation with buyer persona strategies.- Consolidated user Journey Mapping to establish regenerative navigation parameters.- Executed End-to-end Design process through the stages (Kick-off, Research, Design Assignment, Time estimates through UX processes to QA of technical implementation).- Managed community focused educational experiences such as workshops and online management that permitted changes in farmers' market interactions by means of Gamification.- Performed high, medium and low-definition rapid prototyping with Human Centered Design exercises to understand, evaluate and create alternatives to bring the farmers' market online.- Connected multiple farming communities (Approximately 180 farming families) in Cundinamarca, increasing their earnings by 20%.- Achieved savings of 15% in the communities of buyers in Bogotá.- Won MIT Grand Challenge (Cultivating connections to promote development and sustainability). among more than 650 participating startups from all over the world.- Recognized as sustainable startup in 2017 Democratization of Innovation in the Americas program.- Entered TOP 50 of over 5600 startups selected by Rockstar in its 2018 acceleration program.

Bogota, D.C., Capital District, Colombia

- Develop the search strategy, keywords, boolean operations, and general parameterization for the search of industrial categories, substitute products, and the state of the art in general within different databases such as Google Patent, WIPO, Lens, and Total Patents among others.- Draft the claims according to the Bill of Materials (BOM), work breakdown structure (WBS), and the state of the art (WBS was taken into account because of the potential for process innovation).- Collect, categorize, and write the information for the presentation to the superintendence of industry and commerce in a document composed of a summary, description, detailed description, state of the art, and recommendations.- Integrate a team that will interact directly with the legal area to organize the documentation.Some important results- Obtained patents under the model of the invention by the superintendence of industrial and commerce where I appear as the inventor of the chair for the Paralympic discus, shot put and javelin throw.- Our teams have participated in 2 Paralympics and have won more than 7 Paralympic medals and several gold medals in world championships in discus and javelin throwing.- Our experience has been recognized and socialized in several national and international events such as Mexico, India, Cuba, and Spain.- We have been nominated by the Biennial of Design on two occasions.

Cali, Valle Del Cauca, Colombia

Accompany the University in its Spinoff program that seeks technology transfer from academia to industry in the creation of a business model around various designs of equipment to adapt people with disabilities to sporting activity. - Ethnography and fieldwork on the physical needs that could be covered through the development of different technologies in the reference population (athletes of the para athletics league of Valle de Cauca in the field athletics modality).- To raise requirements and determinants from the macrosystem with PESTEL factors (Political-Economic-Sociocultural-Sociocultural-Ecological-Legal) to delimit the nature of the product and the business model.- To collect requirements and determinants from the ergonomic system (Object-Activity-Physical Space or context) and to consolidate them in a first version of 'Job steps'.- Conceptualise, prototype, and evaluate digital, analog, and mixed prototypes in the search for the MVP under the 'Must have, Should Have, and Nice to have' scheme and iterate.- To systematize the design process that through analog and digital components by modules, allow modularity so that through variations and controlled alignments multiple versions, ranges, and nuances of the product are obtained with a view to mass customization with different combinations in the levels of its attributes. - Subject prototypes to different systemic tests that allow pivots according to the business model, and user expectations identified and prioritized in the research stage to enter into interaction cycles.- Submit prototypes to different systemic tests to enable commercialization.- Identify the technological maturity level under the TRL (Technological Readiness Level) scheme and develop products for TRL 5.- Manage product outputs and outcomes linked to the business model for reporting to the broker.- Accompany and manage the End-to-end process (Kick-off, UX, UI, Software Set-up & and QA) of the digital dimension of the product.

Panamá

Contexto Panama is a Panamanian exhibition furniture company, my responsibilities were focused on the production management of the critical line of production such as.- Manage the documentation to build the commercial proposals or SOW.- Manage the Budget assigned to each project.- Manage the Work Breakdown (WBS) for each production project in the plant.- Manage the quality and logistics of project delivery.

Ux Researcher And Designer

Ui / Ux Designer Designer High-Impact User Experiences, Ui / Ux Design Design High-Impact User Experiences

Diseñador Industrial, Industrial And Product Design

Activities and Societies: Ergonómia y sustentabilidad