Daniel Carp Email & Phone Number

Philadelphia, Pa, Us

Early-stage FinTech company backed by Walmart and Ribbit Capital. Joined immediately after the merger between the corporate entity and two acquired companies, One Finance and Even.Participated in a full redesign of the company's native app for go-to-market across three key Walmart distribution channels, which expect to attract an audience of millions in the next year. Responsible for funding UX, including net new builds for debit funding, which will be a core element of customer onboarding, and cash withdrawals and deposits, which will be available at every Walmart store nationwide.These efforts include development of consumer UX, payment rails and vendor integrations as well as partnership with risk, compliance and operations to ensure a smooth rollout.

Built foundational software tooling to support Shift's nationwide document operations effort, creating a scalable framework for paperwork processing. Built out a year-long strategy to expand this capability to acquisitions paperwork, flooring and loan documents with limited design overhead and introduce further elements of automation to unlock additional operational efficiencies.

Focused on the growth of expansion of Shift's direct to consumer business, building both consumer and operational software to enable the channel to scale, including automation layers and communications between internal and external software services. Successfully expanded Shift's delivery footprint from five states to nationwide, delivering car to customers in 40+ state each quarter.Grew Shift's direct to consumer segment from 5% of total sales to 40% of total sales in the span of a year with 12x YoY volume growth. This segment became the business's most profitable sales channel and will become the company's sole operating model as of August 2022.Served as a key product stakeholder in strategic planning sessions with engineering around a replatforming effort and Shift's first-ever attempt at service-oriented architecture. Worked with engineering leaders to help define and design technical infrastructure that would enable the business for future scale and was the first member of the product team to begin building in these new services.

Arlington, Virginia

Defined and executed product strategy for Shift technologies, an online used car retailer seeking to redefine customer experience in the automotive industry. After joining the company post Series D, the company went public via SPAC in October 2020.Joining a small team of four, I was responsible for defining and growing several aspects of Shift's consumer and operations software from zero to one across desktop, mobile and native environments, including: - Net new operations software to manage the repair process - New acquisitions structures to reduce bad acquisitions from 12 percent to 3 percent in the span of six months- New merchandising conventions in our ecommerce experience - Redesigned checkout flows to optimize for site conversion across our buyer and seller marketplaces- Foundational workflow tooling to manage direct to consumer online purchases, an entirely new venture for the businessLed 2-4 scrum teams simultaneously amid limited product staffing. Played an active role in team growth as the primary peer interviewer for product, design and engineering roles. Responsible for mentorship of new product hires and established a comprehensive onboarding program for new team members.

Mclean, Virginia

Product owner for Gannett's subscriber experience across USA TODAY and 100+ local media properties, including subscriber acquisition, site features, user segmentation, loyalty program and consumer insights. The company's digital subscriber base grew by 46 percent during my year at the company.Created new avenues to subscriber acquisition and established a more nuanced acquisition strategy, anchoring on unique customer acquisition journeys based on site behavior and user intent. Identified key user experience gaps to quick reduce customer friction while establishing a long-term roadmap.Collaborated with partners across the organization to establish best practices for A/B testing process and communication cadence. Evangelized value of customer feedback and restructured reporting solutions so internal stakeholders could better utilize available data.Conceptualize technical solutions to enhance Gannett's product offerings across USA Today and its 100+ local properties to grow its registered and subscribed audience to meet aggressive revenue targets. Lead cross-functional teams of designers, engineers and business analysts to bring new product features to life, including research design and large-scale A/B testing.In a short time, I've worked to open new avenues to subscriber acquisition, shift focus toward mid-funnel engagement on site, close key user experience gaps and expand the quantity of customer feedback received.

Bristol, Connecticut

Product owner for WatchESPN — ESPN's global streaming platform — on desktop, where I played a role in shaping the company's first-ever Direct-to-Consumer subscription video service, ESPN+.Conceptualized technical solutions for new features and product improvements; wrote product requirements and collaborate with software engineers and designers to bring these concepts to life.Launched new editorial toolset to centralize management of global streaming platforms; calibrated an algorithm to automatically rank live content and minimize editorial intervention.Served as primary liaison between product team and our editorial customers, leading large-group training sessions for new tools and features, writing user guides and communicating release timelines.Developed key performance indicators around new releases, communicated metrics to executives and implemented automated reporting when necessary.

Bristol, Connecticut

As a member of the WatchESPN Editorial team, I am responsible for prioritizing which events are featured in the WatchESPN app's main carousel and promoting WatchESPN content across numerous ESPN platforms, including ESPN Now, mobile alerts and social media.Seeking to further incorporate data-driven decision making into the editorial team's strategy, I created a viewership database to gain a better understanding for audience behavior.On a day-to-day basis, I am troubleshooting technical issues within the app and communicating with ESPN's programming and content operations teams to ensure that any changes to the television schedule are properly reflected on the WatchESPN product.WatchESPN is one of ESPN's fastest-growing digital ventures, with a record 1.7 billion minutes of live video streaming consumed in December 2015.

Performed basketball analytics research for Vice President of Basketball Operations John Hollinger, exploring topics such as player/personnel management, draft strategy and salary cap distribution.Wrote and edited digital content for Grizzlies.com.

Duke University

I spent two semesters performing independent research with Pulitzer Prize-winning journalist Bill Adair.My first project was centered around web scraping and data journalism. Over the course of the semester, I taught myself how to scrape data from web pages. To apply those skills, I created an interactive map cataloguing all of the unsolved murders in Durham County for the past 25 years.During my second semester, I performed research for a textbook Professor Adair was writing about fact-checking and structured journalism's impact on digital media.

Durham, North Carolina

Provided editorial direction for a monthly magazine with a full-time staff of 10 and dozens of additional contributors. Wrote and edited content, assisted in design, responsible for digital packaging.

Durham, North Carolina

Provided editorial direction for a staff of 30 full-time writers, producing four print editions per week as well as 24/7 digital content on weekends. Wrote and edited content, designed the print product, responsible for digital packaging as well as the training and mentoring of new writers.Implemented web-based production model to increase The Chronicle's online unique visitors by 46 percent to 3.15 million for the academic year. Created concept design for web pages meant to facilitate reader engagement—incorporating new types of embedded media, interactive polling and the newspaper's first-ever NCAA tournament bracket challenge. Contributed to design concept for a full front-end digital redesign.Managed a travel budget of $17,000 and served as a member of the newspaper's business team.Beat writer for men's basketball and football.

Durham, North Carolina

Served as a columnist and beat writer for football and men's lacrosse. Assumed copy-editing responsibilities and mentored younger writers.

Durham, N.C.

Served as a beat writer for men's soccer, women's basketball and men's lacrosse.

Mclean, Virginia

Published 35 bylines in 11 weeks; pitched and reported content for USA TODAY's Sports Weekly and special editions and digital products.Developed and presented a business model for a new digital product aimed at engaging millennials to top executives.

Philadelphia

Wrote press releases and media advisories. Produced story ideas and photo arrays for the 76ers media guide and game programs.

Philadelphia

Staff writer on general assignment, producing strictly feature content. Published 37 bylines in 10 weeks, including a back-page cover feature on Olympic gold medalist Jordan Burroughs and coverage of the Jerry Sandusky scandal at Penn State.Continued performing freelance work for the Daily News following the conclusion of my internship.

Working with Advantexe's new website as well as research and publication for The AdvantEdge. Also looking forward to getting involved with film projects in July.