Coordinating Retention/CRM campaigns across multiple brands, markets, product verticals and customer segments.Brief design, content, data and product requirements to the respective teams, ensuring the delivery of high performing campaigns and product releases.Collaborate with stakeholders on determining required improvements and user acceptance testing for product releases.Implement A/B testing strategies for optimal customer engagement and retention.CRM campaign costings, projections and setting KPI targets to reach company goals.Analysing past campaign performance and reporting on insights to stakeholders.

- Understanding business needs and goals.- Market analysis and brand positioning.- Developing comprehensive marketing strategies by identifying target segments, selecting the most effective mediums and marketing messages.- Content creation and copywriting. - Performance analysis.

- Client account management.- Marketing strategy development.- Campaign management (including refining marketing messages, creating media plans and performance analysis).- Content creation and copywriting (including articles and translations).- Compiling various marketing reports.- Managing client Public Relations.- Coordinating successful events, including large-scale press conferences.

- Content creation and copywriting.- Daily social media management.- Analysing social media metrics.- Online sentiment analysis.- Compiling social media and online presence reports.

- Selling advertising spots on the website.- Developing and updating the online directory.- General administrative work using MS tools.- Assisting the senior sales agent.

- Assisting office duties within the HR department.- Updating and managing databases and spreadsheets.- Managing the Payroll system.- Coordinating interviews and dealing with employee issues.