Daniel Baranowski Email & Phone Number

Foster City, California, US

Leading strategy work globally and across regions to increase success on cross-border-rich deals and support issuers in driving higher cross-border customer engagement. Also, managing the Global team’s operations function, including global assets, sales excellence tools and OKRs.

Foster City, California, US

Supporting NA Product leaders in Consumer Payments and Client Solutions & Strategy on market and customer analysis, competitive strategy, product roadmap development, external presentations, business analytics and growth initiatives

Foster City, California, US

• Strategy – led the Strategy function for the US Consumer Credit business ($2T+ of annual purchase volume). Developed strategies and initiatives to accelerate growth in the HNW/Affluent segment and in the Fintech.
• Product Platform Management – managed the US Credit Product Platforms (Traditional, Signature, Infinite), including product approvals, benefits architecture, sales collaterals, product implementation guides and credit.

San Jose, CA, US

• Led work on the Consumer GTM Strategy, the Customer Segmentation 2.0 Framework, Consumer Proof Points to support Merchant Sales teams, the 2H Strategic Plan for Consumer Marketing, and Monthly Marketing Reviews.

San Jose, CA, US

• Led the Global Business Intelligence team covering eight verticals including Consumer, Merchant, Products, Payment Platforms, Credit, Marketing, Finance and Corporate Initiatives.
• Managed all aspects of the team’s work, covering end-to-end BI activities including: performance metric design and prioritization, data structuring, transformation, and visualization (Qlik, Tableau), and end-user.
• Named to Corinium’s Top 100 Innovators in Data & Analytics list in 2019. Received Key Talent Award in 2018.

New York, New York, US

• Responsible for driving business adoption and value capture for Citi’s multi-billion-dollar consumer bank technology platform (“Rainbow”), and ensuring that countries maximize revenue, expense, and NPS benefits.
• Rolled out Global Value Capture Program. Co-designed Business and Operational Use Cases, created Adoption Dashboard and KPIs. Worked with countries and regional teams to execute program and deliver the financial and.

New York, New York, US

• Latin America (2012-14): Led Customer Segment Management (GTM) and Decision Analytics for the region, covering 11 markets and $3B of revenues. Reported to the Regional Consumer Bank CEO.
• LatAm Segments: Responsible for the Affluent (Citigold), Emerging Affluent (Citi Priority), Mass Market (Citibanking) and Global Client Segments; Scope included market and competitor intelligence, customer value.
• LatAm Decision Analytics: lead regional function covering ~100 employees with responsibilities for business analytics, predictive modeling, campaign management, business intelligence and Data Governance.Asia Pacific.
• In APAC, created the segmentation framework, designed and launched a new Emerging Affluent value proposition (“Rethink Banking” campaign), developed client optimization model and defined segment metrics. Segments.

New York, New York, US

• Led three teams covering Citi’s businesses in Asia ($16B of Revenues); reported to Regional CEO & CFO.
• Strategy: led the Strategy Function for all businesses in Asia (Consumer, Institutional, Wealth) and supported the Asia Executive Committee to drive high priority initiatives across businesses and priority markets
• Projects: 3-year Asia Strategic Plans, Business Unit Strategies for the Commercial Bank, Capital Markets and Consumer Bank, Competitor Analyses and development of Citi Holdings’ go-forward plan in Asia
• Re-engineering: Led two-year productivity transformation program across Asia that reduced operating expenses by 10% per year in 2008 and 2009 ($1B+ p.a.), surpassing all targets.

New York, New York, US

• Led Strategy & Business Development for the International Consumer Group ($20B of Revenue), covering Asia, Latin America, Europe, and the Middle East, and supporting the CEO, CFO and Global Product Heads
• Projects: Led strategic planning, investment prioritization, market and competitive analysis, cost benchmarking, and assessments of strategic partnership; Developed growth strategies for priority markets.

New York, New York, US

• Strategy: Evaluated country attractiveness and assessed growth options in Brazil, China, Turkey, India, Chile and Japan. Analyzed macro trends, financial market attractiveness, and competitive dynamics.
• M&A: worked with business and functional teams to evaluate organic and M&A growth options, including strategic and financial attractiveness of potential acquisitions in North America and International Markets

Boston, MA, US

• Strategy consultant in the US and Latin America focused on Financial Services and e-Commerce. Worked on 15 different projects, published five articles, and was promoted two times in four years.
• Worked in the financial services, technology, telecom, automotive, airline, international shipping, retail distribution, and healthcare industries. Work included market and competitive analysis, growth strategy, profit.
• Brazilian Credit Cards: evaluated the Brazilian banking, credit, insurance, and asset management markets and recommended product expansion strategies to the largest credit card issuer in Latin America
• Global Banking: Designed performance metrics and benchmarked competitors for divisions of a large global bank
• Insurance: Designed profit improvement strategies for a global financial services conglomerate in Brazil
• Authored five Latin American e-Business strategy articles that appeared in eight publications including the American Banker, AméricaEconomía, Economist Intelligence Unit, and LatinTrade.com

Bachelor’S Degree, Summa Cum Laude (Top 5%), Majors: Finance And Global Business, Minors: Mathematics, Spanish, And Latin American Studies

Master Of Business Administration (M.B.A.), Majors: International Business And Management & Strategy