Daniel Cassidy Email & Phone Number

Dalton, Ga, Us

Stockholm, Se

• Executive leadership suite business partner• Global insights planning, strategy and governance for Group’s largest revenue producing product lines• Bring the voice and perspective of the consumer to product generation and Group strategic planning• Anticipate changing dynamics of the competitive landscape via market intelligence program• Development and refinement of segmentation model across core brands and target audiences• Create global shopper strategy across variable market conditions, channels, and touchpoints• Educate commercial teams on understanding targets: consumer, professional, builder, and installer• Unify global brand voice and positioning through understanding of perceptions and behaviors• Enable design, advanced development, and digital to create optimal target consumer experiences• Provide guidance on perspective and actions needed to reach stated Group 2030 sustainability goals• Partner with Innovation Hub to ideate new products and services to embed in experience roadmap• Team management of regional insight leads within four Business Areas (NA, EU, LATAM, APACMEA)

Stockholm, Se

Upon completion of international contract in Thailand, returned to the United States for a period of travel exploration, development, volunteering, and reflection

Stockholm, Se

Head of Consumer Insights - Asia Pacific, Middle East, and Africa• Persuasive storytelling, rooted in consumer truths, to influence data driven business decisions• Executive leadership suite strategic business partner• Insights for innovation, design, and product development roadmap• Brand communication development and competitive positioning • Syndicated data and market entry analysis• CX program development and oversight • Manage, grow, and evolve team of insights and analytics professionals• Drive regional business via consumer perspective disseminated to each market/country

Stockholm, Se

• Spearhead omni-channel shopper behavior insights program to position organization as industry experts in consumer path-to-purchase• Global consumer segmentation implementation• Ownership of communication insight projects including brand strategy, digital and traditional campaign development, naming, claims, in-store merchandising, and point-of purchase messaging• Manage digital shopper touchpoint analysis across paid, owned, and partner channels• Develop strong partnerships with key internal and external customers by providing strategic recommendations that promote total category and brand growth• Lead the development and alignment of key retailer learning plans• Collaborate with customer marketing and sales executives to develop best in class shopper marketing programs• Consumer focused product innovation • Pricing sensitivity and promotional messaging analysis

Livonia, Mi, Us

• Ground-up development of shopper marketing and insights team within division to maximize value for retail channel and Masco business units • Lead cross functional team of direct reports responsible for retail insight collection, analysis, and reporting• Member of division senior leadership team responsible for organizational direction and long range planning• Develop strategic shopper marketing discipline o Qualitative and quantitative consumer insights o Competitive retail laboratory oversight o Market intelligence program development and execution• Analyze market trends and develop communication plans for internal and customer report distribution• Advocate for retail channel alignment in strategic business objectives • Manage third party vendor relationships for various marketing services• Masco brands include: Delta Faucet, Peerless Faucet, KraftMaid Cabinets, Behr, Kilz, Arrow Fastener, BrassCraft, Liberty Hardware, and Milgard

Cincinnati, Oh, Us

Cleveland, Ohio, Us

Stamford, Ct, Us

Mba

Bs, Sport Marketing