Daniel Cassidy Email & Phone Number

Dalton, GA, US

Stockholm, SE

• Executive leadership suite business partner
• Global insights planning, strategy and governance for Group’s largest revenue producing product lines
• Bring the voice and perspective of the consumer to product generation and Group strategic planning
• Anticipate changing dynamics of the competitive landscape via market intelligence program
• Development and refinement of segmentation model across core brands and target audiences
• Create global shopper strategy across variable market conditions, channels, and touchpoints

Stockholm, SE

Upon completion of international contract in Thailand, returned to the United States for a period of travel exploration, development, volunteering, and reflection

Stockholm, SE

• Head of Consumer Insights - Asia Pacific, Middle East, and Africa
• Persuasive storytelling, rooted in consumer truths, to influence data driven business decisions
• Executive leadership suite strategic business partner
• Insights for innovation, design, and product development roadmap
• Brand communication development and competitive positioning
• Syndicated data and market entry analysis

Stockholm, SE

• Spearhead omni-channel shopper behavior insights program to position organization as industry experts in consumer path-to-purchase
• Global consumer segmentation implementation
• Ownership of communication insight projects including brand strategy, digital and traditional campaign development, naming, claims, in-store merchandising, and point-of purchase messaging
• Manage digital shopper touchpoint analysis across paid, owned, and partner channels
• Develop strong partnerships with key internal and external customers by providing strategic recommendations that promote total category and brand growth
• Lead the development and alignment of key retailer learning plans

Livonia, MI, US

• Ground-up development of shopper marketing and insights team within division to maximize value for retail channel and Masco business units
• Lead cross functional team of direct reports responsible for retail insight collection, analysis, and reporting
• Member of division senior leadership team responsible for organizational direction and long range planning
• Develop strategic shopper marketing discipline o Qualitative and quantitative consumer insights o Competitive retail laboratory oversight o Market intelligence program development and execution
• Analyze market trends and develop communication plans for internal and customer report distribution
• Advocate for retail channel alignment in strategic business objectives

Cincinnati, OH, US

Cleveland, Ohio, US

Stamford, CT, US

Mba

Bs, Sport Marketing