Managing and overseeing all brands portfolio in all channels includes modern trade, general trade, retail and e-commerceFormulating sales strategy and business plans to drive total commercial growth and accountable for P&L

Develop and manage digital marketing & sales road map cross category and function activities based on regional strategy and integrating yearly plan, timelines, budget and KPIsOperational activities management, includes e-catalogue completeness, feature enhancements and content publication. Manage owned digital platform & social media exposureDevelop, plan & implementing annual sales & marketing strategies to maximize and achieve e-comm sales revenue which includes, managing conversion of direct / indirect online sales. Identify and explore online to offline to online activation program.Leading the development of new market opportunities which includes sourcing & importation of brands / good that is consistent with company's business strategy which includes managing brand principles and marketplace.Designing and implementing standard operating procedures (SOP) for operational workflow, leading and managing exclusive teams which includes; commercial, marketing, operation, customer service & warehousing, for overall e-Commerce management services.Sourcing of 3PL costing and efficiency as well as managing fulfillment center’s efficiency and accuracy. Manages organization's online budget which includes total ownership of e-Commerce P&L