Brand Director
Transformed private labels (PL) into actual brands, overseeing all aspects of brand strategy and operations, with focus on data-driven decision-making;- Building brand strategy - “From PL to Brands”- Brand direction for all PL brands (12 brands)- Project Owner: Tights.no “Brand Experience” Store at Vestby- Brand workshops- Extensive data analysis- Reporting to CEO- Buyer external apparel and shoes brands