Transformed private labels (PL) into actual brands, overseeing all aspects of brand strategy and operations, with focus on data-driven decision-making;- Building brand strategy - “From PL to Brands”- Brand direction for all PL brands (12 brands)- Project Owner: Tights.no “Brand Experience” Store at Vestby- Brand workshops- Extensive data analysis- Reporting to CEO- Buyer external apparel and shoes brands

Managed two diverse creative teams, ensuring consistency for the brand visions, product innovation and commercial strategy across multiple apparel and shoes brands;- Creative direction for all apparel and shoes PL Brands (6 brands)- Managing Photo Department 5 pers - Managing Product Development Department (in Stockholm) 5 pers- Buyer external apparel and shoes brands- Contracts for PL all vendors and factories. - Payments - Trade Fairs (FIBO, PLMA, CIFF, ISPO)- Forecasting and budgeting - Commercial pricing and strategy - Extensive data analysis- Reporting to CEO

Led the innovation drive at Netthandelsgruppen by establishing robust tools for team collaboration and creating a cohesive link between Oslo and Stockholm operation;- Setup new HQ in Stockholm- Managing Photo Department (5 pers) - Managing Product Development Department (in Stockholm) (5 pers)- Buyer external apparel and shoes brands- Contracts for PL all vendors and factories. - Payments - Forecasting and budgeting - Commercial pricing and strategy - Extensive data analysis- Building teamwork tools in Google Sheets (reporting, database and project management)- Reporting to CEO

Pioneering phase of Netthandelsgruppen's private label journey, developing every aspect from strategy, product portfolio. budget and establishing contact with new foreign vendors for Netthandelsgruppen biggest revenue channel Tights.no with over 800.000 norwegian customers; - Building brand- and product strategy- Researching trends and key products within the sports category- Setting up new foreign vendors and contracts- Trade Fairs (FIBO, PLMA, CIFF, ISPO)- Forecast and budget planning- Reporting to CEO

Professional career as an open-format DJ for over a decade averaging 70 nights a year, concluded with the global pandemic.- Clubs - Bigger Private Events- Owned DJ Studio for 2 Years working in FL

As CEO/Co-founder I managed financial operations, established new vendor connections, and handled photography which ultimately led our brand to showcase at New York Fashion Week;- Showcasing at New York Fashion Week- Managing finances and payments- Establishing connections with new vendors- Contracts - Photographer- Customer Service

At Digitalradio Norge, I played a key role in the transition from analog to digital radio, providing essential customer service, organizing nationwide tours, and facilitating educational courses for car dealers.- Customer service for Radio.no- Organizing the Radio.no norwegian-tour (Radiobilene)- Conducting digital radio transition courses for all Norwegian car dealers- Contact with suppliers- Participating in trade fairs (IFA, Radiodager)- Managing various events for the digital radio transition- Customer contact and installation assistance in cars and homes

Hovedsakelig promotering og teknisk support for Sony Ericsson produkter i Hemsedal.

Selger av herrekonfeksjon og dresser samt evt. mål for stedlig skredder. Hovedsakelig i butikkens 2. etg. - herre dress-og fritidstøy.