U.S. Retirement & Benefits Partners (USRBP) is one of the largest national independent financial services firms specializing in employee benefits and employer-sponsored retirement plans in the public school, governmental, private, and non-profit markets.

Direct the overall design and execution for the creative aspect of marketing initiatives and brand promotion. Responsible for brand stewardship and creating and ensuring a cohesive image and messaging that embodies the EvolutionEyes identity. Logos, color, typography, imagery, and content development as applied to all forms of traditional and digital collateral (print, web, photography, presentations, social media, video, events, etc.) are under the purview of my role.

Leveraged deep design discipline and creative management experience to supplement the Jabil Healthcare Marketing Group, and translate the global Jabil identity across a wide range of physical and digital medium. Concurrently resumed my role as Creative Lead for Radius Innovation & Development, a Jabil subsidiary.Art directed large scale site rebranding efforts for Chihuahua, Mexico (672,000 total sq. ft.) and Clinton and Devens, Massachusetts (625,000 total sq. ft.).Introduced video and motion graphic skills that enhanced my team’s ability to provide additional creative services and reduce outsourcing expenses exponentially.Unveiled a newly developed brand and visual identity for Radius Innovation & Development including a brand and style guide rollout, produced all print and digital collateral and support assets, and provided general week-to-week creative support.Brought the Client Engagement Center for Jabil Healthcare to life, continued from previous role with Radius.Developed all concepts, artwork, furniture selection, display screens, color and typography, and use guidelines.

Co-functional marketing lead focused on brand and visual identity development and stewardship. Led collateral, brand, and visual identity realignment, master messaging development and implementation, and business development support. Produced Radius brand video showcasing capabilities, expertise, culture, and high-profile project work. Additional segments promoted innovation and thought leadership within Patient Medication Adherence and Connected Health & Wellness spaces.Effected a 20% website traffic and lead generation increase YOY through an overhaul focused on improving site stability, navigation, page formats, visual ID and brand alignment, functionality, and content.Art-directed client experience center rebrand for Jabil Healthcare that included onsite photography, visitor narrative development, experience design brainstorming and concept work, presentation, and vendor relations.Increased available business development tools by 80% through the creation of ready-to-use case study presentations, sales decks, dedicated web page content, proposal template with support assets, and team training.

Provided creative direction and support to clients across a range of industries, getting their brands and visual identity systems back on track. Developed and applied marketing best practices for public relations and social media programs. Developed branding, visual identity, and marketing collateral for the Wealth Management Services division of Rollstone Bank & Trust, a community bank servicing the greater north central Massachusetts region. Produced design, illustration, and marketing work for MaxMind, a Waltham-based fraud detection services firm. Established the visual identity, master messaging, collateral, public relations, and social media programs for Versatile Health, a Marlborough-based healthcare information technology firm.Content edited Caregiver and Consumer Guidebooks for SeniorLink, a firm dedicated to providing quality in-home care to elderly and infirm.

Established company’s first in-house creative presence, successfully merging the Concordant, Inc. and Arcadia Solutions brands and visual identity systems post-acquisition across print and digital collateral, effectively eliminating outsourced design expenses.Planned company’s first exhibition at Health Information and Management Systems Society (HIMSS), the leading national healthcare conference. Orchestrated visual communications, collateral development, public relations, social media, and on-site logistics.Coordinated highly-successful webinars (750 attendees), executive roundtables, and various client and partnership events, resulting in increased PR activity, networking opportunities, and sales prospects.Increased marketing efficiency and responsiveness to web site content publishing by 90% through new Drupal CMS platform and site redesign.Aligned social media channels (blog, Twitter, YouTube) to visual identity.

Took ownership of the Marketing department with an emphasis on brand refinement and public relations. Clarified the firm’s visual identity and collateral for consistency and authored a design standards style guide. Redeveloped company website for in-house site publishing and content management. Coordinated company participation in variety of regional and national events including HIMSS.Achieved 85% increase in marketing output through augmented public relations activity during first year.Coordinated company participation in a variety of regional and national events including HIMSS.

Created company visual identity and established design standards for print and digital collateral. Produced concepts and designs for ad campaigns, website landing pages, direct mail, brochures, product/service logos, proposals, instructional modules, workshop training materials, web-based UI, and packaging. Managed freelance designers, medical illustrators, writers, instructional editors, and outside vendors.

Developed Keane visual identity system; authored and distributed a design standards style guide for a unified global rollout of company collateral. Collaborated with global designers to ensure consistent use of visual identity and resolve localized print production issues. Led high-profile design projects included Keane’s annual reports, corporate brochures, marketing campaigns, Ideas That Transform video, Inside Story podcast program, and a variety of microsites.