- Spearheaded influencer marketing campaigns, including writing engaging video scripts for creators, fostering partnerships with influencers, and driving user acquisition through strategic collaborations.- Designed and executed paid advertising campaigns across digital channels, optimizing for ROI and user acquisition.- Developed and implemented SEO strategies to drive organic growth, including creating high-quality, engaging content tailored to target audiences.- Conducted ASO strategies to enhance app visibility and downloads across various app marketplaces.- Collaborated closely with product teams to deeply understand on-chain wallet and neobanking features, ensuring marketing strategies aligned seamlessly with product goals and vision.- Identified and executed high-impact partnerships and collaborations within the creator economy, enhancing brand presence and expanding user base.- Managed all marketing automation tools from email to push notifications using time-based and event-based automations to engineer engagement and growth.- Set, tracked, and managed KPIs, analyzed campaign performance, and optimized strategies to achieve user acquisition and retention goals effectively.- Took ownership of the marketing budget, monitoring expenditures, and adjusting strategies to maximize growth while reporting progress and insights to leadership.- Delivered regular performance updates, actionable insights, and strategic recommendations to stakeholders to inform decision-making.- Performed channel and internal tests to increase activation and retention rates.

My day-to-day responsibilities here include but not limited to:• Creating media plans that deliver on client business goals, leveraging historical performance, industry benchmarks, and research to deliver the right message to the right audience.• Providing data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.• Executing both programmatic and site-direct media buying.• Conducting research and analyzing market data to identify trends/opportunities, experiment with new platforms and channels.• Communicating data and insights through compelling reports and presentations, both internally and to the client. • Monitoring overall digital campaign pacing and performance across channels.• Tracking, reporting, and analyzing performance data to extract key takeaways and ongoing opportunities for improvement.• Updating plans with actuals and reallocating budgets according to performance needs.•Day-to-day contact for internal teams specific to client business.• Managing partner/vendor relationships and communication.• Supporting/mentoring junior colleagues and contributing to new employee trainings.

My role at First Primus (Algorithm Media & Ogilvy Nigeria ) revolved mainly around digital media planning and buying• Campaign planning, execution, tracking, optimisation and reporting• Campaign evaluation and compliance• Influencer research, outreach, negotiation, management, control and key campaign metrics tracking.• Using data, behavioural insights and brand USPs to create winning digital marketing strategies, rationale and deployment.• Conducting market research and leveraging competitors’ lapses.

Responsible for filling all the sales and marketing needs at Linuxjobber.

Worked at the online unit where we posted and optimized online content for our readers all around the world.

The link between you and Diamond Prince Paints.