Product Manager
Current• New Product Introduction Strategy Support• Collaborate with the New Product Development Team to develop comprehensive new product introduction marketing and sales enablement content• Determine optimal go-to-market strategies and tactics to generate strong momentum ahead of new product launches• Develop the content required to generate training materials for the sales organization for all new product introductions.• Assortment planning through analysis, market research and customer engagement to streamline to streamline the product offering by remove underperforming or duplicate products.• Identify core products for growth marketing. • Creation of a product attributes database to support ecommerce needs for Distributors and help identify product assortment gaps for future new product development• In conjunction with Marketing Team, develop product positioning and messaging for marketing and sales. • Create product focused sales enablement and training tools for new product launches and existing core products. • Own sales training sessions for new product launches and existing core/focus products