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PROFILEA fully bilingual marketing and communications specialist with over 12 years of experience in the private and public sectors. As a very proud graduate from Algonquin College, with a 3 year Business Administration – Marketing diploma, I have acquired experience in all areas of marketing, communications and sales including developing, implementing and executing full marketing and recruitment strategies, designing distribution channels, and creating advertisements with impact.As the sole full time member of the Marketing and Communications department with the Ottawa Convention Centre, my primary duty is to lead all activities in the re-branding of the former facility to the new Ottawa Convention Centre, develop new market opportunities in the national and international market place as well as communicate timely and relevant information to all stakeholders. Overall duties include developing all collateral materials, sales presentations, distribution channels, website development/content management and 2.0 integration including the utilization of emerging technologies and social media in the efforts to brand the new Convention Centre in the global marketplace. Duties also include full budget management, ancillary revenue generation, selling internal advertising opportunities and all public relations and communications activities. As the former Marketing Officer for Georgian College and Marketing Officer for the Faculty and Business and Hospitality for Algonquin College I have been successful in developing new markets, penetrating new territories, identifying and capturing new business, and managing large groups of students in promoting programs. This is complimented by strong skills in creating promotional campaigns, brochures, publications and booth displays. Possesses an excellent ability to cold call and "close the sale" while providing top quality customer service.Specialties: AREAS OF EXPERTISE• Develop integrated strategic marketing and social media strategies• Deliver large scale presentations • Events management• Re-branding• Website development• Developing print material and brochures• Advertising and promotions• Excellent sales skills and techniques• Contract negotiations• Corporate Sponsorship acquisition• Account management• Customer service and relations • Excellent management abilities• Conflict resolution• Corporate budget management
Aerobiology Research Laboratories
View- Website:
- aerobiology.ca
- Employees:
- 8
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Director, Marketing And CommunicationsAerobiology Research Laboratories Apr 2016 - PresentOttawaWorking in a family owned company that provides pollen and spore analysis to allergy sufferers, allergists, pharmaceutical companies and more.Aerobiology Research Laboratories offers a variety of products, services and information resources to a wide range of fields in Canada and internationally. Stay tuned for some new products we are developing that will dramatically assist in improving quality of life for seasonal allergy sufferers. In the meantime, here is what this amazing company currently does.Clinical trials - Establish monitoring sites world wide - Establish sampling sites and providing sample analysis - Source of equipment and supplies for environmental exposure unitsPharmaceutical Companies - Data reports to use for marketing or clinical trials - Forecast reports to provide information to the public - Reports that estimates allergy medication product supply for allergy season - Branding opportunities – product positioning in clients evoked setAllergists - Data reports to assist with patient care - Source of equipment and supplies for aeroallergen samplingResearch Professionals - Historical and current data reports - Source of equipment and supplies for aeroallergen sampling - Consulting servicesMedia - Forecast reports to provide information to the publicConsulting, training and education - Aeroallergen Monitoring - Educational reference slides and materials - Laboratory Training Courses -
Marketing, Communications And Social Media ConsultantConsultant Sep 2014 - PresentOttawa, Canada AreaConsult with local businesses on marketing, communications and social media objectives. Developed full scale marketing and communications plans. Worked on developing social media strategies geared for accelerating customer relations and public relations with next generation of clientele. Implemented Public Relations and Communications strategies including crisis communications. Developed events and promotional campaigns to announce new products and services.Key clients include;- Ground Transportation Services- Canadian Taxi Association- Bike to Work Ottawa- City of Ottawa
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Manager, Marketing And CommunicationsOttawa Convention Centre Dec 2008 - Sep 2014Currently in my role as Manager, Marketing and Communications for "Canada's Meeting Place", the Ottawa Convention Centre, my role is to execute all activities related to communications, marketing and branding for the new facility. Currently my duties are to re-brand the former Ottawa Congress Centre to the Ottawa Convention Centre. Manage all aspects of creating new marketing pieces and collateral materials, promotional 3D videos and the redevelopment of the OCC website. Duties also include managing all aspects of creating promotional events, advertisements, budget management, development of unique specialized proposal offerings and audio visual presentations. In charge of executing all elements of marketing strategies including creating and implementing a 24 month integrated communications calendar and designing distribution channels to be more effective in marketing “Canada’s Meeting Place" in a International marketplace that is highly competitive. Major Accomplishments: Within two months of arrival, executed all facets of a new brand launch including design and production of all new marketing collateral pieces and creating and executing under budget and on time a brand launch that was executed simultaneously in three different venues.Developed new website and social media communications, and developed and executed integrated marketing campaigns with local partners. Implemented new technology to streamline sales activities and developed ancillary revenue opportunities. -
Social Media LeadMayor Jim Watson Election Mar 2010 - Nov 2010OttawaLead hand in developing social media strategies and execution for Mayor Jim Watson's election. Built team to push social media and create conversations around what citizens of Ottawa would like to see next mayor do. Integrated across Twitter, Facebook, You Tube etc...
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Vp FinanceIabc 2008 - 2010 -
Marketing OfficerAlgonquin College Mar 2006 - Dec 2008Algonquin College, Ottawa, OntarioMarketing Officer - Faculty of Business and HospitalityFebruary 2006 – November 2008Provided all the marketing needs for the Faculty of Business and Hospitality. This includes creating strategic marketing plans for all areas of academics, other revenue generating activities and future strategies around potential areas of growth. The role also entails increasing enrolment, increasing retention of current clientele and growing awareness of programs and services as well as corporate relations and sponsorships. In charge of staff for special events and developing successful events that display programs and services and ultimately lead to enrolment increases. Also design and develop telemarketing strategies, scripts, training mechanisms and implementation of the campaigns. Duties also include advertising, public speaking, and website development, acquisition of promotional materials and execution of all marketing activities.Major Accomplishment: Created waitlists for programs that have not been waitlisted for years as well assisted in meeting and exceeding 100% enrolment and retention targets. Created largest Networking Fair in history for the School of Hospitality and Tourism -
Marketing OfficerGeorgian College Aug 2003 - Apr 2005Provided over 200 professional sales presentations to a variety of demographics on services and programs offered at the colleges. Identified potential clientele and designed technology based presentations to present programs and services available to benefit them for career aspirations as well as general interest programs. Attended and participated in career fairs and organized open houses, College Information Program and large scale events for the college. Designed advertising and promotional materials for the different media types. Created marketing strategies to penetrate new markets and marketing campaigns to reach potential clientele. Made initial contact with perspective clients including cold calls to develop interest and ultimately close the deal. Managed over 120 local provincial and national accounts with high schools, organizations, and corporations. Prepared, presented, analyzed and created recruitment and marketing strategies. Major Accomplishments: Co-produced a campaign that led to a 5% increase in enrolment; the 2nd largest in the province for that fiscal year and the largest for Georgian College in years. Co-produced a very successful bursary award promotion for students at Georgian College.
Daniel Coates Skills
Daniel Coates Education Details
Frequently Asked Questions about Daniel Coates
What company does Daniel Coates work for?
Daniel Coates works for Aerobiology Research Laboratories
What is Daniel Coates's role at the current company?
Daniel Coates's current role is Director, Marketing and Business Development at Aerobiology Research Laboratories.
What is Daniel Coates's email address?
Daniel Coates's email address is da****@****ege.com
What is Daniel Coates's direct phone number?
Daniel Coates's direct phone number is 161344*****
What schools did Daniel Coates attend?
Daniel Coates attended Algonquin College Of Applied Arts And Technology.
What are some of Daniel Coates's interests?
Daniel Coates has interest in Skiing And My Family, New Technology, Social Media, Soccer, Golf, Current Events.
What skills is Daniel Coates known for?
Daniel Coates has skills like Marketing Communications, Social Media Marketing, Event Management, Marketing Strategy, Social Media, Marketing, Public Relations, Management, Customer Service, Account Management, Leadership, Advertising.
Who are Daniel Coates's colleagues?
Daniel Coates's colleagues are Daniel Coates.
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Daniel Coates
Strategist / Organizer / Campaigner / Institution BuilderNew York City Metropolitan Area4gmail.com, gmail.com, maketheroadny.org, communitychange.org2 +134748XXXXX
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Daniel Coates
Greater Chicago Area -
5live.com, vescentdesign.com, vescentdesign.com, vescentdesign.com, otbcontainer.com
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