Daniel Cohen Email & Phone Number

San Francisco, CA, US

Menlo Park, CA, US

• Built an organization that connects designers/artists with non-profits to produce events and projects that raise money and awareness around social causes.
• Produced all content on the Collective Good website, newsletter, social channels.
• Managed relationships with designers, non-profits and vendors.
• Produced 'Plywood for Good,' a skateboard art auction that raised money to help fund relief efforts in Japan after the earthquake and tsunami.
• Partnered with local SF Arts organization The Imagine Bus Project to raise money for arts education in Bay Area schools.

San Francisco, CA, US

• As the first producer at Lyft, I helped build out the in-house creative team to service the entire company.
• Responsible for all creative projects from conception through deployment; managing resources, logistics, and the approval process.
• Partnered with various internal and external stakeholders to create solutions to meet marketing and business objectives.

Cupertino, California, US

• Responsible for writing creative briefs, defining scope, guiding creative teams, and managing schedules on Apple retail projects.
• Manage development and execution of creative pieces for the grand openings of high profile Apple Retail Stores worldwide.
• Oversee outside agency/vendor involved in creative and concept development.
• Partner with the retail marketing team to create all materials for Apple Retail Store programs worldwide: One to One, Personal Setup, Joint Venture, Tribeca Film Festival, Apple Camp, and Youth Programs.
• Collaborate with Apple producers in international markets to create region specific materials: Japan New Year, Chinese New Year, and Japan Golden Week.
• Designed and implemented online creative asset management solution to increase efficiency among the writers, designers, and production teams.

Cupertino, California, US

• Worked with designers, product marketing, engineering, and production to create all Apple worldwide packaging and inbox collateral for all iPad, iPhone, Mac, iPod, accessories and software.
• Led design and retail implementation of the Apple iTunes gift card program launch with revenues of $30 million.
• Managed the distribution of product launch assets for PR, product marketing, and five additional Marcom teams to ensure consistency across all launch surfaces.
• Managed resource allocation for product launches including staffing personnel and schedules.
• Oversaw all image creation for Steve Jobs’ keynote presentation for the launch of the iMac and iLife software suite.
• Partnered with the Events team to produce all creative for Apple’s 2009 and 2010 Worldwide Developers Conference attended each year by more than 5,000 people.

San Jose, California, US

Project manager on the global Marcom team. I worked on the consumer, small business, and enterprise packaging and collateral for the entire suite of Norton products.

Santa Clara, California, US

• Managed production of retail packaging for new product lines.
• Created promotional materials for trade shows and direct mail.
• Managed distribution of images and other intellectual properties to third-party vendors & partners.
• Directed photo shoots of product for use in marketing materials.

Bs In Communications, Advertising, Art History

Study Abroad