- Integrating Sales and Marketing Departments to promote and sell company’s portfolio of products, using sales and marketing strategies on regional and global basis; - Planning and Implementing commercial and technical training for sales and marketing teams(development, assessment, company policy and compliance, vision, mission, group morale, motivation and winning spirit); - Creating a cooperation (sharing costs) with distributors to advertise in industry magazines, local associations, newspapers and social media; - Implementing price strategies, based on market research, product cost and logistics, ensuring overall growth, revenue, profit and market share; - Implementing lean techniques of operation, minimizing sales costs, adjusting sales routes per sales representatives (customer visits) using CRM, determining lodging, meals, gas, entertainment and transportation expenses; - Participating in Seminars, Workshops, Presentations, Video Conferences and Exhibitions worldwide to ensure market penetration with consistency, creating and maintaining high customer relationship, also attracting new customers to the company with new specialty raw materials, new technologies, services and utmost customer service; - Partnering, visiting, leading and training multicultural customers, principals and distributors worldwide; - Opened 12 new distribution channels in 18 countries, promoting regular training in-loco, Skype or pre-recorded videos; - Developing new specialty raw materials for the cosmetic and personal care industries with cosmetic chemists and pharmacists.

As the CEO of Pure Kemika USA and Brazil, I lead a pioneering company in the chemical industry, dedicated to delivering high-quality specialty chemicals for cosmetics, personal care, and compounding pharmacies. Our mission is to drive growth and make a positive impact in the industry.I provide strategic leadership, crafting a clear vision and establishing goals for sustainable growth. Operational excellence is at the heart of our success, and I ensure our day-to-day operations are efficient and effective. Financial acumen is crucial, and I manage budgets, make strategic decisions, and secure funding to fuel our ambitions.Business development is my passion. I actively seek global opportunities, participate in key congresses and exhibitions, negotiate contracts, and build lasting relationships. Representing Pure Kemika, I prioritize maintaining strong stakeholder relationships and fostering a positive brand image.Talent management is critical to our success. I focus on attracting, developing, and retaining top talent. Risk management and compliance are key areas of focus, ensuring we navigate challenges effectively. Innovation and research are the driving forces behind our competitiveness. By fostering a culture of innovation and investing heavily in R&D, we represent the finest global suppliers and are proudly represented in 18 countries by 12 distributors.I am proud to lead Pure Kemika USA and Brazil, committed to excellence and growth. Join us in driving innovation and making a positive impact.WELCOME TO THE WORLD OF PURE KEMIKA!

- Contacting and opening new venues with suppliers, distributors and associates around the world; - Incrementing Pure Kemika’s portfolio, partnering with manufacturers of specialty chemicals worldwide; - Working with the Marketing Director and distributors to organize workshops, marketing campaigns and advertisements at Cosmetic & Toiletries Magazine, H&R Magazine, In-Cosmetics Exhibition Europe and South America, FCE Exhibition South America and improving branding in Social Media networks like LinkedIn, Instagram, YouTube, UL Prospector and Pure Kemika’s website; - Promoting weekly motivational meetings, improving sales strategies, technical training for sales representatives/sales managers and technical sales workshops for distributors regarding Pure Kemika’s portfolio of products; - Developing finish product concepts and prototype formulations with chemists using Pure Kemika’s specialty raw materials.

• Managing, maintaining and improving business with customers in Latin America, improving sales of specialty chemicals in the Brazilian market, as well as prospecting new customers in different areas including pharmaceutical, food supplements and household;• Participating in Personal Care & Cosmetic exhibitions in Europe (In-Cosmetics), North America (Suppliers’ Day) and South America (FCE Cosmetique & Pharma), sourcing for new raw materials and manufacturers to represent/distribute in Brazil and the USA;• Managing 17 sales associates at the headquarter in São Paulo, Brazil, leading, motivating, training and introducing new products from manufacturers represented by Unichem;• Working from New York in conjunction with the headquarters in Brazil to improve the sales growth revenue in the region in representative accounts like J&J, Natura, O Boticário, Procter & Gamble, Intercós, Fareva, just to name a few;• Developed a 3 years business plan to have a precise view of profitability, market growth, milestones & metrics, revenue, expenses, P&L, balance sheet and cash flow;• Sourcing products from manufacturers and distributors in the United States, Asia, Europe and Oceania, negotiating prices and payment terms, evaluating costs to attend the requests generated in Latin America;• Created a Customer Data Base with approximately 120 new customers and a Product Data Base with more than 13,500 products from more than 145 suppliers worldwide.

Industry Manager Life Science – Latin America• Responsible for developing the Life Science (Personal Care, Pharmaceutical, Food and Household) business in Mexico and Latin America;• Implementing a business strategy in order to reach potential prospect customers in Latin America;• Supporting and guiding the Global Sourcing & Exports team to find new opportunities among customers in their assigned regions;• Training and orienting distributors in order to generate more business to sell specialty raw materials;• Meeting with manufacturers and distributors to negotiate better business terms and to get the latest updates on their product portfolio.Business Development Manager – Brazil• Responsible for managing, maintaining and improving business with customers in Brazil, as well as prospecting customers in different areas including Life Science, Paints, Coating, Adhesives, Lubricants, Energy, and more;• Working in conjunction with the branch in Brazil in order to improve the business in the region, contacting new suppliers, opening new customers and building a new portfolio of raw materials;• Sourcing products from manufacturers and distributors around the world, negotiating price and payment terms, calculating costs in order to attend the requests generated by the Brazilian branch.

• Maintaining and improving the industrial solvent business (paints) at key accounts in South America, Central America and Caribbean, periodically visiting customers to promote products, finding and creating new business opportunities, developing a strong and long lasting business relationship, consequently increasing net sales, volume and profitability;• Managing customers in the State of Florida in the personal care, pharmaceutical, food and household areas, also replicating the same business strategy in Latin America in order to open new market venues;• Introducing and promoting innovative raw materials to chemists in South Florida, providing samples and following up customers’ projects;• Working on product requests and quotes, identifying source of products, negotiating price and availability with suppliers, providing overall logistics, INCOTERMS, costs and margins, until closing the deal.

• Responsible for managing and maintaining the existing account base in the State of Florida, as well as demonstrating the ability to prospect new customers worldwide;• Contacting inactive customers in the State of Florida, building up a strong and long lasting relationship, bringing new ideas and solutions to help customers to improve formulations and production efficiency;• Improving sales with North American customers in the State of Florida, Tennessee and Utah, also opening market in Latin America through local distributors;• Opening new market channels in South America concentrating the efforts in Brazil, Colombia and Peru.

• Responsible for making bases for pilot batches developed in the laboratory;• Entering all formulations and production procedures in the company system and filing all formulations properly;• Requesting samples of raw materials for new project developments;• Entering all raw materials in the system;• Making the first batches and samples for customers, including shade matching, mainly liquid foundations, concealers, mousses, mascaras and eyeliners;• Writing Standard Operating Procedures (SOP’s) for batch making area - production;• Validating batches made in the production;• Supervising Good Manufacturing Procedures (GMP’s) when batch makers were compounding new batches – mascaras, liquid foundations, eye liners, bronzers and mousses;• Implementing internal controls in the laboratory as well as in the production site.

Batch Maker/Compounder: responsible for making foundations, concealers, mascaras, eyeliners, lipsticks, lip glosses, blushes, liquid-lipsticks, and several other color cosmetic products.