Danny Peterson work email
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Danny Peterson personal email
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I am currently the Senior Director of Direct-to-Consumer Marketing at CNBC.I have over 13 years of experience in revenue-generating roles and 10 years in the subscription industry. During this time, I have specialized in acquisition and revenue operations management. My focus has been driving first-party data collection, increasing conversion rates across acquisition channels, optimizing spending, reducing churn, and enhancing the overall customer experience.I am a leader in the subscription and media industry, with each of my companies experiencing significant growth under my management. I have established foundational structures for new and old subscription businesses and modernized outdated vendor and technology stacks to enhance performance across all operations. My focus has been finding solutions to improve revenue and find efficiencies that can work across all business units. I've discovered that siloed organizational structures lead to inefficient work and creating those improved work patterns will lead to improved customer experience and higher acquisition.Specialties: Leadership, Communication, Acquisition, Demand Generation, First-Party Data Collection, Solutions Architecture, Vendor Management, Retention tactics, Marketing, Product Management, Digital Media, Data Analysis, and Sales skills.
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Senior Director, Direct-To-Consumer SubscriptionsCnbc Jul 2022 - PresentEnglewood Cliffs, Nj, Us- Develop acquisition and retention plan for DTC Business- Collaborate with editorial and production leads to create new newsletters and content franchises- Created a new subscriber event which led to a reduction in churn and higher subscriber satisfaction- Manage a team of six individuals overseeing email business, first-party data collection, product development, customer service support, sales support, and subscription management
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Director, Direct-To-Consumer SubscriptionsCnbc May 2021 - Jul 2022Englewood Cliffs, Nj, Us
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Managing Editor, Director Of Content And Subscription StrategyMaven Nov 2019 - May 2021New York, Ny, Us- Developed content strategy and content marketing strategy for TheStreet. - Head of SEO content for TheStreet and Sports Illustrated using Google Search Console, SEMRush, and Brightedge tools.- Increased traffic to www.thestreet.com in 2020 YTD by over +100% YoY for unique users, sessions and new users- Manage a team of 25 editors, reporters, and SEO managers for TheStreet. Manage budgets for the editorial department for TheStreet- Optimize editorial content and technical SEO on TheStreet & Sports Illustrated. -
Senior Manager Of Acquisition MarketingThestreet Feb 2019 - Nov 2019New York, Ny, Us -
Acquisition Marketing ManagerThestreet Dec 2016 - Feb 2019New York, Ny, Us• Increased overall marketing acquisition bookings by 78% YOY and avg. booking price by 25% YOY• Redesigned homepage and navigation to increase lead generation by 32% YOY• Improved email marketing orders by 19% YOY and email acquisition bookings by 89% YOY• Redesigned email creative and digital ads to increase lead generation and revenue
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Marketing Manager | Trade Show ManagerAlm Media Jun 2014 - Dec 2016New York, Us• Email marketing management • Lead generation • Trade Show management• Bonus distribution management• ALM public relations representative• Develop digital experience and brand management• SEO management for Legal Intelligence Research and Development -
Account ManagerFreestyle Marketing Jun 2013 - 2014• Develop relationships with clients• Attend client meetings and presentations with the Account Executive • Probe for future sales opportunities • Develop solutions to projects• Create presentations for meetings• Project Management
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Brand Marketing ManagerEnter:Marketing Oct 2012 - May 2013Manage demand generation and public relations materialIntroduced and executed deal with new incentive provider saving the company $20,000+ a yearManage Google Analytics accountManage social media and blog content using WordPressContent editing on marketing material including sales sheets, presentations & digital presence
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Account CoordinatorKobie Marketing Jan 2011 - Sep 2012Saint Petersburg, Fl, Us• Manage client data and offerings in database.• Research and analyze all data for current and prospective partners.• Manage all partner enrollment and activity for Hawaiian Airlines.• Complete all contract executions for partners and client services.• Launch successful websites and manage content. -
Sports EditorKnightnews.Com 2009 - 2010• Organize reporting coverage for UCF football, basketball, and baseball.• Manage team of four reporters.• Author two articles a week on WordPress.• Broadcast video interviews on WordPress.
Danny Peterson Skills
Danny Peterson Education Details
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University Of Central FloridaCommunications And Marketing
Frequently Asked Questions about Danny Peterson
What company does Danny Peterson work for?
Danny Peterson works for Cnbc
What is Danny Peterson's role at the current company?
Danny Peterson's current role is Senior Director, Direct-To-Consumer Subscriptions.
What is Danny Peterson's email address?
Danny Peterson's email address is da****@****ail.com
What is Danny Peterson's direct phone number?
Danny Peterson's direct phone number is +172759*****
What schools did Danny Peterson attend?
Danny Peterson attended University Of Central Florida.
What skills is Danny Peterson known for?
Danny Peterson has skills like Social Media Marketing, Social Media, Facebook, Advertising, Editing, Press Releases, Microsoft Office, Marketing Communications, Powerpoint, Writing, Content Management, Google Adwords.
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