Agile food, pet, and nutraceutical omni-channel digital marketing strategy and implementation agency High volume global Amazon Vendor and FBA advertising management and platform optimization.Concept to commercialization connected CPG to digital platform innovation and designSocial media & influencer marketing program framework design Scalable digital marketing automation design and implementationAI based digital advertising & CLV:CAC optimization Customer centric organizational design & transformative digital decentralization Turnaround strategy, OKR, & KPI restructuring for rapid transformation

• Oversaw product development, marketing, and events management business units in a rapidly growing organization within a change management environment.• Responsible for implementation and management of the organization's global brand strategy, while maintaining a broad knowledge of new technologies and modeling techniques. This includes global channel strategy.• Lead global brand protection and intellectual property strategy including management of 3rd monitoring services, global trademark portfolio and enforcement, contract negotiations, and global patent portfolio development.• Lead product formulation and branding activities from conceptualization to commercialization including ingredient sourcing and sustainability assessments, flavoring, sensory evaluation, performance based efficacy, and price optimization. This included creation of the Superpump Max, Myofusion, Superdrive, Anavite, Isofusion, Aminolast, Glycofuse, etc sub-brands as well as AmmoJect, OSM Technology, mitoDrive, GlycoSpan, etc branded ingredients.• Implemented cloud based project management and organizational tools to increase collaboration and work efficiency for internal and external business units.• Oversaw development and rollout of proprietary mobile CRM application tools for workforce development and custom marketing and sales metric analysis.• Responsible for restructuring and implementing a new B to B and B to C tiered marketing & CRM strategy based on OA for technologically based planning, enterprise wide organizational transparency and efficiency.• Oversaw 3rd party CRO for management of proof of concept and human clinical trials for human performance nutrition for intellectual property evaluation, risk management, regulatory compliance, and pure innovation.

• Lead digital advertising strategy development and campaign implementation from conceptualization, copy writing, script writing, and content development to planning and deployment management.• Lead OD engagement and implementation plan for 21 CFR 111 compliance, change management, global brand protection, supply chain management, automated marketing, organizational social media, and internal/external brand education. • Lead OA and process integration for B to B and B to C ERP/eComm fulfillment from Tier 4 to Tier 2 • Lead brand protection efforts including global trademarking, gTLD protection & UDRP enforcement, implementing automated brand monitoring, and overseeing 3rd party brand protection services• Lead and implemented B to C social media growth strategy, engagement policies, social CRM technology integration, automated brand sentiment management protocols, WOM/guerilla marketing activities, and metric development.• Assisted in global product formulation and regulatory strategy within FDA, Health Canada, TGA, EFSA, ANVISA, FOSHU, and other territorial guidelines from conceptualization to commercialization.

Monthly sports nutrition columnist.