Vice President Of Business And Product Development
Lakewood, Nj, Us
• Oversaw product development, marketing, and events management business units in a rapidly growing organization within a change management environment.• Responsible for implementation and management of the organization's global brand strategy, while maintaining a broad knowledge of new technologies and modeling techniques. This includes global channel strategy.• Lead global brand protection and intellectual property strategy including management of 3rd monitoring services, global trademark portfolio and enforcement, contract negotiations, and global patent portfolio development.• Lead product formulation and branding activities from conceptualization to commercialization including ingredient sourcing and sustainability assessments, flavoring, sensory evaluation, performance based efficacy, and price optimization. This included creation of the Superpump Max, Myofusion, Superdrive, Anavite, Isofusion, Aminolast, Glycofuse, etc sub-brands as well as AmmoJect, OSM Technology, mitoDrive, GlycoSpan, etc branded ingredients.• Implemented cloud based project management and organizational tools to increase collaboration and work efficiency for internal and external business units.• Oversaw development and rollout of proprietary mobile CRM application tools for workforce development and custom marketing and sales metric analysis.• Responsible for restructuring and implementing a new B to B and B to C tiered marketing & CRM strategy based on OA for technologically based planning, enterprise wide organizational transparency and efficiency.• Oversaw 3rd party CRO for management of proof of concept and human clinical trials for human performance nutrition for intellectual property evaluation, risk management, regulatory compliance, and pure innovation.
