Daniel (Dan) C. Sholl Email and Phone Number
Daniel (Dan) C. Sholl's Location
St Paul, Minnesota, United States, United States
Daniel (Dan) C. Sholl's Contact Details
Daniel (Dan) C. Sholl work email
- Valid
Daniel (Dan) C. Sholl personal email
n/a
Daniel (Dan) C. Sholl phone numbers
About Daniel (Dan) C. Sholl
I can bring your organization proven experience enhancing and transforming brand reputations through creative marketing and communications strategies and campaigns that yield results. I can deliver both B2B and B2C experience, having worked in Fortune 500 companies and agency settings covering: building products, HVAC, hydraulics, electronics, engines, transmissions, fuel conveyance, and commercial laundry. I'm passionate about storytelling and creating relevant content that resonates with target audiences. I also believe that internal and external communications are two sides of the same coin. I have studied and applied internal marketing strategies and tactics to facilitate organizational change and build performance cultures.Proven Strengths:- Global perspective- Strategic thinker- Integrated, digital marketing strategist and executor- Team management and leader- Collaborator with all levels of an organization- Organizational and change management- Agency and vendor managementSpecialties:Global Brand & Marketing Communications Strategy & Execution; Internal Marketing/Corporate Branding and Executive Communications Planning and Development; Digital Marketing & Social Media; New Product Commercialization & Product Launch; Content and Narrative Strategy & Development; Global Public and Media Relations; Corporate Spokesperson Expertise; Budget, Agency and Tradeshow Management; Analyst Relations & Stakeholder Communications; M&A and Business Transformation Communications; Issues, Crisis, and Reputation Management; Team Leadership/Management & Change Management
Daniel (Dan) C. Sholl's Current Company Details
Daniel (Dan) C. Sholl Work Experience Details
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OwnerContent Squared May 2016 - PresentSt. Paul, Mn, UsAs owner of Content Squared, I provide marketing services for a variety of clients, like:٠Kohler Co. ٠Dover Fueling Solutions ٠Thern, Inc. ٠Accraply٠Horton, Inc. ٠Eaton Corporation ٠Cummins, Inc. ٠Trystar٠Alliance, LLC ٠Daikin Applied ٠3M ٠Continental Diamond Specifically, some of these services include integrated marketing communications planning and strategy, market research, internal marketing (e.g., employer branding and internal communication), marketing strategy, brand strategy, and a wide variety of content development. The latter includes press releases, feature stories, case histories, blog and web copy, white papers, executive speeches, e-newsletters, brochures, catalogs, POP, and more. • Expertise in Associated Press (AP) conventions, or Chicago Manual of Style• Solid skills with the Adobe Creative Suite (Photoshop, InDesign, Illustrator)• Microsoft Office
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Global Marketing Functional Excellence And Shared Services LeaderCummins Power Generation Nov 2014 - May 2016Columbus, Indiana, Us• Managed, enhanced and guided the strategic direction of the global Power Generation brand• Managed the global product sales training team• Continued to direct and guide a global team in the development and execution of integrated communications plans that supported the share and revenue goals of Cummins’ vertical segments• Directed employee communications strategy and related efforts, in conjunction with division president, to build a Performance Culture designed to inform, engage, retain, motivate and influence employees to embrace the mission, vision and values of Cummins• Led the global marketing functional excellence (GMFE) vision and initiatives designed to develop high-performance teams, processes, and marketing tools • Directed global public relations, media relations, executive and internal communications, external brand communications, cross-business exhibitions, brand strategy and standards, intellectual property protection (IPP), product and sales training, and global collateral development• Wrote executive speeches and presentations to support employer branding initiatives• Directed staff of six and managed multi-million-dollar budgets -
Global Marketing Communications LeaderCummins Power Generation May 2013 - Nov 2014Columbus, Indiana, UsDeveloped and executed the $6M promotional plan for Cummins' QuietConnect commercial/residential liquid-cooled generator line. Managed staff responsible for global marketing in North America, EMER and APAC. • Directed and guided a global team, agencies and outside contractors in the development and execution of integrated communications plans that supported the global brand as well as the share and revenue goals of Cummins’ vertical segments• Responsible for brand message matrix and global brand strategy for Power Products• Wrote creative brief and then created, executed and tracked marketing (inclusive of PR) strategy to successfully launch liquid-cooled, consumer product line using multi-media campaign• Responsible for harmonizing global messaging and brand consistency across the globe via all touch points• Served as company spokesperson for power generation division with trade press and local media• Coordinated and facilitated public relations agency budget and relationship for North America while direct reports facilitated EMEA agency relationships• Conducted Six-Sigma project to uncover employee voice and to supplement bi-annual engagement survey to guide aspects of employee communications and internal brand strategy• Provided executive leadership with strategic counsel relative to employee communications, strategy, and tactics
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OwnerAfter Five Marketing Jun 2007 - May 2013• Served in a marketing and employee branding communications capacity for various clients including Cummins Power Generation, 3M and Eaton where I conducted market research, developed internal marketing plans, authored and executed external communications plans and provided other forms of marketing expertise• Developed and executed internal communication plans to support Cummins’ long-term organizational change programs, including a worldwide Oracle deployment and Supply Chain Transformation • Defined communications channels (including feedback loops)• Wrote and produced content for various mediums including websites, blogs, press releases, feature stories, case histories, selling and technical data sheets, and white papers -
Account SupervisorHoffman York 2006 - 2007Chicago, Il, Us• Directed communications activities for Merillat and Quality Cabinets, representing 15% of annual billings• Developed brand elements, positioning, themes, value propositions and messaging to facilitate the presentation of a cohesive brand and to yield brand-name recognition• Conducted and led ethnographic research (video camera supplemented by in-depth, qualitative post-research interviews) on customer purchase patterns and product-based interaction to gain insights on future packaging, messaging, and product development• Developed formulaic prospect segmentation tool to aid sales personnel with appropriate customer qualification and product need determination• Provided account leadership and managed a staff of three communications professionals• Developed staff communication, listening and leadership skills to influence and build client consensus -
Marketing Manager - RetailHearth & Home Technologies 2005 - 2006Lakeville, Minnesota, Us• Developed and executed external consumer awareness campaigns• Researched and developed web-based, interactive, consumer product selection tool for sales personnel • Increased independent retail sales 18% over five-month period with Get-in-the-Game sales incentive program• Developed and executed new logistics for retail showroom merchandising program resulting in 47% increase (year-over-year) in placement of displays and merchandising materials -
Product ManagerMaax 2003 - 2005Lachine, Qc, CaDeveloped and launched Maax' (Pearl Bath) new line of perimeter air whirlpools and tubs.• Developed and managed marketing and communications plans and programs addressing new product development/launches as well as pricing, distribution and promotion strategies• Lead interdepartmental collaboration and built a cross-functional team to launch new enterprise software (SAP)• Developed and implemented initial five-year strategic as well as annual marketing plans for Pearl Baths, Inc. resulting in 5% overall sales increase in first six months• Conducted primary research to develop and implement new brand position for Pearl• Implemented cost-reduction program (controls) resulting in savings of $150,000• Used Stage-Gate process to develop and launch 15 new products that complemented market trends and reflected primary and secondary customer research• Analyzed product volume/margin trends monthly and annually to determine product line/category rationalization strategies leading to optimum resource usage• Reviewed macro-building and economic trends as well as sales/ROI trends to drive long-term strategic planning -
Marketing/Product Development ManagerEaton Corporation 2001 - 2003Dublin, Ireland, IeDeveloped product line and promotional introduction materials and marketing plan for Eaton's (Cutler-Hammer) Insulgard product line. The product portfolio was designed to predict electrical failures in switchgear, motors, and generators.• Served as business unit spokesperson for trade press and local media• Developed and managed communications programs targeted to OEMs, utilities, pulp/paper, chemical and petrochemical industries for a new Cutler-Hammer start-up business unit — Predictive Diagnostics• Awarded Marketing Prestige Award for category PR program• Awarded 2nd Place National Cutler-Hammer Marketing Award for new product introduction• Developed and executed marketing plans for new business unit, achieving 50 percent growth in second year of business• Created and implemented sales training/sales promotion program yielding 4th quarter gross sales equivalent to gross sales of first three quarters combined• Authored and developed all sales training and selling materials for Cutler-Hammer including case histories, product and installation tutorials, pricing spreadsheets, brochures, catalogs, targeted PowerPoint presentations and other promotional materials -
Marketing Communications Manager/Global Brand & Promotion ManagerEaton Corporation 1998 - 2001Dublin, Ireland, IeManaged internal communications for Eaton's acquisition of Aeroquip-Vickers. Led brand integration, leveraging an external print and PR campaign while also providing customer-related crisis management during the transition.• Developed plan and managed M&A communications when Eaton acquired Aeroquip-Vickers• Formulated and executed crisis and internal communications plan following merger/acquisition/integration to enhance business value with customers and employees• Initiated brand-equity survey, wrote creative briefs and developed new brand campaigns to reposition unified brand of Eaton and Aeroquip-Vickers• Developed first integrated marketing communications plan for consolidated division• Increased global brand presence 25% via web-based customer display/promotional program• Developed new trade ads for Eaton Hydraulics that increased lead generation by 20%• Provided coaching for executives interfacing with various media
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Marketing Communications ManagerEcolab 1997 - 1998St. Paul, Mn, Us• Directed national advertising and sales incentive/recognition programs• Managed team of global communications professionals responsible for internal communications, trade shows and promotional programs designed to motivate sales organization• Managing Editor for internal newspaper• Initiated brand-scaping exercise and brand methodology• Developed and executed first integrated marketing communications plan in division• Developed and executed new brand ad campaign -
Marketing Communications SupervisorEaton 1995 - 1997Dublin, Ireland, IeManaged global media relations, publicity, advertising, employee communications, events and trade shows. Composed press releases, feature stories and conducted editor tours and editorial road shows. Managed planning, development and logistics for national trade shows. Guided creative ad development and media placement. Administered $1 million budget.
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Marketing Communications ManagerMarvin 1992 - 1995Warroad, Mn, UsDeveloped and executed the Integrity product line introduction, establishing record sales in the first year of business. Managed trade and consumer print and radio media budgets of up to $7 million designed to increase awareness, knowledge and preference for key brands. Managed agency of record for new ad development, marketing, creative strategy and media planning. Managed catalog, brochure and other collateral planning, development and production. Managed sales promotion and communications planning and execution. -
Senior Marketing Programs AnalystKohler Co. 1987 - 1992Kohler, Wisconsin, UsDeveloped and executed the promotional strategy to support the $7M launch of Kohler's Coralais single-control faucet to displace Delta's leadership position in the category. Specialized in the development, execution and ROI analysis of channel and consumer promotional campaigns and marketing programs designed to increase market share and augment new product launches. Conducted post-program evaluations using statistical and other quantitative methods. Administered budget of $10 million dollars.Managed Kohler Color Coordinates - a national promotional cross-marketing program with Procter & Gamble, Formica, Amana, Dal-Tile, Broan, Pittsburgh Paint, Wal-Tex and Armstrong. Administered $1.5 million budget. Developed and managed 450-member retail showroom merchandising program. Managed strategy, budgets and logistics for trade shows.
Daniel (Dan) C. Sholl Skills
Marketing Communications
Integrated Marketing
Marketing Strategy
Marketing
Competitive Analysis
Brand Management
Advertising
Product Development
Corporate Communications
B2b Marketing
Creative Direction
Internal Communications
Brand Development
Trade Shows
Project Management
Press Releases
Email Marketing
Public Relations
Media Relations
Digital Marketing
Multi Channel Marketing
Program Management
New Business Development
Market Research
Business Development
Retail
Merchandising
Internal Marketing
Social Media
Trade Promotions
Sales Promotion
Channel Partners
Creative Writing
Global Marketing
International Business
Event Planning
Employee Relations
Daniel (Dan) C. Sholl Education Details
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Northwestern UniversityIntegrated Marketing -
Lawrence UniversityEnglish
Frequently Asked Questions about Daniel (Dan) C. Sholl
What company does Daniel (Dan) C. Sholl work for?
Daniel (Dan) C. Sholl works for Content Squared
What is Daniel (Dan) C. Sholl's role at the current company?
Daniel (Dan) C. Sholl's current role is IABC-Accredited, Global Integrated Marketing Communications Professional.
What is Daniel (Dan) C. Sholl's email address?
Daniel (Dan) C. Sholl's email address is da****@****ins.com
What is Daniel (Dan) C. Sholl's direct phone number?
Daniel (Dan) C. Sholl's direct phone number is (800) 343*****
What schools did Daniel (Dan) C. Sholl attend?
Daniel (Dan) C. Sholl attended Northwestern University, Lawrence University.
What skills is Daniel (Dan) C. Sholl known for?
Daniel (Dan) C. Sholl has skills like Marketing Communications, Integrated Marketing, Marketing Strategy, Marketing, Competitive Analysis, Brand Management, Advertising, Product Development, Corporate Communications, B2b Marketing, Creative Direction, Internal Communications.
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