Daniel Dcosta Email & Phone Number

Mississauga, On, Ca

Cambridge, Ontario, Ca

Newport Beach, California, Us

⭐ Spearheaded the optimization of our paid acquisition channels, resulting in an exceptional 806% increase in ROAS within a ten-month timeframe.⭐ Managed Facebook and Google Ad Campaigns: Oversaw the planning, execution, and optimization of ad campaigns, including campaign setup, audience targeting, bidding strategies, and ad creative development.⭐ Conversion Rate Optimization: Continuously optimized the conversion funnel for implementing strategies such as landing page optimization, ad copy testing, and retargeting to improve user experience and increase conversion rates.⭐ Utilized Data Analytics: Leveraged data analytics tools to analyze the performance of paid acquisition ad campaigns, extracting actionable insights to inform optimization strategies and maximize ROI.⭐ HubSpot for Lifecycle Marketing: Leveraged HubSpot's lifecycle marketing features to design and implement targeted campaigns aimed at nurturing leads and customers through various stages of the buyer's journey.⭐ Optimized SEO Strategy: Led efforts to optimize the company's SEO strategy, resulting in a significant increase in SEO-driven revenue by 4x within 6 months.

Markham, Ontario, Ca

⭐ Developed Growth Strategies: Formulated and executed comprehensive growth strategies for Relnks.com, leveraging data-driven insights and market research to drive the company's expansion and success in the market.⭐ Managed User Acquisition: Oversaw all aspects of user acquisition campaigns across various channels such as digital advertising, social media, SEO, email marketing, partnerships, etc., strategically acquiring qualified leads and customers to grow Relnks.com's user base.⭐ Conducted Product and Market Research: Conducted in-depth product and market research specific to Relnks.com, identifying emerging trends, analyzing competitors, and understanding customer needs to inform the development of innovative products and effective marketing strategies.⭐ Collaborated Cross-functionally: Collaborated closely with cross-functional teams to ensure alignment of growth initiatives and foster synergy across departments, driving cohesive strategies for sustainable growth and success.

Toronto, Ca

⭐ Led paid acquisition strategies, ensuring alignment with organizational objectives, such as increasing marketing revenue and reducing CPA across search, display, and social channels.⭐ Enhanced lead quality by deeply understanding buyer personas and purchasing journeys, and implementing personalized campaigns to progressively profile users.⭐ Achieved a 220% increase in marketing-driven revenue and a 24% decrease in CPA within 3 months. ⭐ Additionally, improved conversion rates by 18% through the creation of high-converting landing pages on Unbounce.

Berlin, Berlin, De

⭐ Provided students at Career Foundry with invaluable insights on Digital Marketing and ensured that the curriculum projects were aligned with the student's long-term career goals.

Miami, Florida, Us

⭐ Implemented a data-driven growth marketing strategy to assist B2B firms in generating qualified leads.⭐ Successfully oversaw marketing budgets exceeding $100,000 monthly.⭐ Tracked daily, weekly, and monthly KPIs to pinpoint areas for performance enhancement, regularly updating management. ⭐ Additionally, provided continual Conversion Rate Optimization (CRO) suggestions to optimize marketing campaign performance and boost sales-qualified leads.

⭐ Conceptualized and built CrackIELTS.io, an e-learning portal, to provide students pursuing their higher studies abroad with affordable IELTS coaching and tests replicating the IELTS exam.⭐ In charge of the entire growth funnel - Research buyer personas, and competitor analysis, build & optimize landing pages, design marketing creatives (videos/images), run Google/FB/Bing ad campaigns to acquire thousands of qualified leads, and nurture them through email automation.⭐ Set up data tracking pixels using Google Tag Manager mainly for conversion optimization and remarketing.⭐ Analyzed data and behavior trends using Google Analytics & CRO tools like Hotjar, and Clarity and implemented changes to the landing pages and campaigns.

⭐ A polymer technology company specializing in raw materials for intraocular lenses and contact lenses.⭐ As a managing partner, my job was mainly focused on customer retention and sales. I represented the company at conferences and also helped in managing daily operations.• Business Development: Presented at multiple fundraising events to raise money for a lucrative project. • Project Management: Met or exceeded service and quality standards (ISO: 13485) for each quarterly review.• Customer Success Management: Identified and qualified customer needs, developed sales strategies, negotiated and retained profitable accounts

Founded TechVentures in 2013, with a goal to build profitable digital products and digital marketing services.Initiated the start-up of the company, recruited employees to look after various operations of the company under my supervision.• Project Management: Developed and launched multiple SAAS based digital products. Successfully ran a franchise module around India with 25+ franchises for our brand 'Loyalty Deals' and ‘The APP Company’. We were official sponsors at international events. One of them held at the United Nations.• Business Development: Lead sales team to close 50+ mobile app orders in a span of 3 years for our brand, 'TheAPP.Company'. Also coordinated with the development/designing team to deliver the same.• Google & Facebook Ads Campaign: Generated thousands of high ticket leads through Google and Facebook ads which resulted in 50+ high ticket app and franchise orders. Reduced cost-per-lead metrics while increasing overall lead volumes and conversion by using affinity data and customer segmentation.

Redondo Beach, California, Us

An I.T outsourcing firm with 300+ employees based out of Manhattan Beach, California.In charge of website operation, including providing website performance reports; setting optimization plans and managing regular update tasks. Weekly monitored and analyzed social media campaign performance and optimized them for higher conversions.• Digital Marketing & Social Media: Responsible for executing the digital marketing plan and managing its budget. Keeping up to date with current digital trends and overseeing social media strategies for clients.• Web Analytics & SEO: Led the SEO kick-off project and taught on-page SEO, including keywords, writing and internal linking using SEO best practices. Using web analytics software to monitor the performance of client websites and make recommendations for improvement.• Google & Facebook Ads: Executed and enhanced Google and Facebook ads performance.

London, Gb

e-Intelligence was rated as one of the top 3 digital marketing firms in India (2012) with clients around the globe. Engaged with diverse teams of specialists to deliver projects across the eCommerce spectrum, from running SEO and content campaigns to PPC management and conversion optimization.• Web Analytics & SEO: Created competitor analysis reports showing the strengths and weaknesses of competitors. Supervised and directly implemented SEO practices for about 25+ websites within organic and paid search. • Digital Marketing & Social Media: Analyze the online market to evaluate and identify critical digital marketing opportunities. Developing digital marketing strategies as per client objectives• Project Management: Coordinated website development, social media platform, and petition to support the campaign.• Customer Success Management: Coordinated and communicated campaign performance updates with clients.

New York, New York, Us

Organic Apex, a digital marketing company with clients all over the Bay Area, was founded by Ashwin Ramesh, known to be Asia’s youngest CEO. I had the opportunity to directly work with Ashwin.Performed website optimization activities for clients.• Web Analytics & SEO: Provided SEO optimization of websites, including optimizing current web page designs and working with the development team on the Landing Page content, performed SEM utilizing organic and inorganic methods, keyword research, competitor analysis and researched linking opportunities.• Account Management: Managed and tracked the success of marketing campaigns and developing reports of performance for clients.

Executive Mba, Specialization In Digital Marketing & Entrepreneurship Management

Online Marketing Certification Course, Digital Marketing

Bachelor Of Applied Science - Basc, Information Sciences

Gniit, Cloud And Mobile Software Engineering Diploma